The worse the business, the more it reflects the value of the Internet!
With the implementation of level4 lockdown in South Africa on May 1, some industries can be gradually restored. Limited categories of goods can also be delivered locally.
Here to the Chinese local opening early how to seize is a business opportunity to do some sharing to you.
A few days ago, the author went to a small supermarket to pick up the express (most of the express delivery has been restored). After picking up the package, the boss motioned to the author to scan the qr code on the table. The author’s first reaction was: is there a charge for express delivery now? The boss told the author that it was a WeChat public account (which can be understood as a public Facebook page) jointly set up by several small supermarkets around them. In order to facilitate the notification of the surrounding supermarket discount activities, the author flicked through a few recent posts. Almost every one of them has been read thousands of times. Some of them number in the tens of thousands.
As a related practitioner, this aroused the author’s interest, so the author asked: the homepage is doing well, how many new fans are there every day? He replied that the focus has been on residents of several nearby communities, and that the program began late last year, but has not focused on that. Now basically every day more than 100 new customers, he went on to say that the fans were actually from several nearby communities because the store’s business had been affected by the outbreak and there had been little buying recently. The public homepage is for publicity, and then some neighborhood group buying services. This can add a little extra income.
Because the author is in a hurry to go back, so the author did not go to in-depth understanding. After home, the author carefully studied the operation of this WeChat public. The main contents of the release are: 1. Protection advice during the epidemic; 2. Notes for picking up express; 3. Local news; 4. Group purchase of goods on a weekly basis (previously subject to traffic control and centralized purchase). Supermarket stores like this are in every neighborhood, college town and high street.
This is actually a very large and accurate offline entry, recalling the topic discussed earlier: why is it difficult to be a physical store? If you look at what’s going on, you know that whether your business is good or bad, the store is going to stay open and the cost is going to be there. If you don’t make money, you lose money!
This time the author saw that the supermarket was doing well. The reason, of course, is not how much money it can make by Courier. The main business is the main source of revenue. The author saw that he had sent a lot of information on the official account to help people buy goods (and knew why the people next door could buy a lot of things). In fact, online group-buying was very profitable during the epidemic (goods were scarce, price insensitive, and there were few ways to buy). You can make money by helping them buy things.
In addition, when business is bad, the value of the Internet tends to be reflected more. Like the owner of this supermarket. When you have the ability to pool the buying needs of the people around you, are you afraid of losing money.