Step 1: Create Your Page
To get started, click this link or head to “facebook.com/pages/creation”.
Facebook provides you with two Page options:
- Business or brand
- Community or public figure
Each type of Page comes with a different set of features. Choose “Business or brand,” and click “Get Started.”
And you’re off!
Next up, you need to complete the basic details of your business or brand:
- Page Name
Do your best to pick the most appropriate category for your business. But don’t worry if you change your mind, as you can always change it in the future.
If you like, you can add your business phone number. You also have the option to hide your address from Facebook users.
Once you’re done, click “Continue.”
Step 2: Add a Profile Picture
Next, Facebook will prompt you to upload a profile picture.
Most businesses use their logo as a profile picture, as Shopify does on their Facebook Page:
If you don’t have a great logo design for your business, check out Shopify’s free tool, Hatchful. It’ll help you create a professional-looking logo in minutes.
What’s more, Hatchful will create an entire brand package from your logo design. This includes images perfectly formatted for all of the most popular social media platforms.
Bear in mind that your profile picture is often shown as a circle throughout the platform.
So make sure there are no vital elements on the fringes of your image and that it looks great when displayed as a circle or a square.
Finally, the ideal size of Facebook profile photos is 360 x 360 pixels, but they must be at least 180 x 180 pixels.
Step 3: Add a Cover Photo
Now it’s time to add your Facebook cover photo.
Your cover photo is often the first thing visitors notice. So it’s best to choose an image or video that immediately conveys your unique value proposition and brand personality.
Here’s Oberlo’s current Facebook cover image:
The image delivers a unique value proposition, and the product images and design convey our brand’s personality.
At this stage, Facebook prompts you to add a cover photo, but if you’d prefer, you can upload a cover video once you’ve finished creating your page.
To do this, click “Skip,” and you’ll be presented with your brand new Facebook Business Page in all its glory.
Then, click the “Add a Cover” button and click “Upload photo/video.”
Cover art displays at 820 x 312 pixels on computers, and 640 x 360 pixels on mobile devices.
Videos must be between 20 and 90 seconds long and have a maximum 1080p resolution. You can upload them in .mov or mp4 format.
Below are some Facebook Business Page tips to keep in mind when uploading either:
Keep it fun but on-brand: It’s fine to have fun with your Facebook cover image or video, but don’t get too unprofessional as it may distract users from the unique value proposition of your company.
Center the text: Since you’ll be cropping and dragging your Facebook cover to the correct size, try to place text or objects in the center, so they are visible.
Make videos pleasant for the auto loop: Remember that Facebook cover videos play on a loop. Once they end, they automatically play over if the viewer is still browsing your Facebook Page. Make sure whatever content you upload is pleasing to see when played over and over.
Step 4: Identify the Key Aspects of Your Facebook Business Page
Congratulations, you’re now the proud owner of a Business Page!
At the top of your page, you’ll see links to the different Page management sections:
- Page: The link back to where you are now
- Inbox: Where you can manage your messages with other users
- Notifications: A summary of your page’s interactions
- Insights: Where you can track page metrics
- Publishing Tools: Schedule new posts and review past performance
- Promotions: Manage and track your Facebook Ad campaigns
Have a quick look to familiarize yourself with each of them, and then come back to your page.
Go ahead; I’ll wait a minute.
All good? Okay, in the left sidebar, you’ll see your Page’s different tabs.
And at the top-right of the page, you’ll see links to Facebook’s Help section and your Page settings.
Step 5: Learn How to Login to Your Facebook Business Page
To navigate back to your personal Facebook profile, simply click your name or profile picture in the top blue bar.
Then, wherever you’re on the platform, you can access your Business Page admin by clicking the drop-down arrow in the top-right corner of your screen.
This will bring up a list of the Pages you manage – just click the one you want to use!
Step 6: View Your Facebook Business Page Settings
Now that you’re familiar with your new page let’s take a look at the Settings.
Facebook gives you a lot of options:
But thankfully, these settings are all fairly straightforward, and you can leave most of them as they are.
For now, have a read through the settings and change anything that seems particularly relevant to your business.
For example, if you sell children’s toys, you may want to turn on the profanity filter. Or, if you have an international target audience, be sure to enable the ability to write posts in multiple languages.
Step 7: Add and Edit Page Roles
If you have other members of your team who you’d like to manage your Business Page, you add them to the settings.
First, click “Page Roles” in the left-hand sidebar. Then type in their name or email address to find them.
Next, Facebook’s drop-down menu provides five different page roles for you to choose from:
Each one allows page managers to access and use certain features. To understand the differences, choose one of the options and read the description under the bar.
Step 8: Change Your Facebook Business Page Template
Facebook provides ten different Facebook Business Page templates for you to choose from. Each is tailored to best suit the needs of various organizations and individuals.
- Standard page
- Restaurants and cafes
- Video page
To access these, click “Edit Page” in the left sidebar, and then underneath “Templates,” click “Edit.”
To find out more about each template, just click “View Details” as you scroll through the options.
The primary difference between the templates is the links in the tab section and the buttons on the toolbar.
For instance, choosing the “Shopping template” will add a “Shop” button on your Business Page. Clicking it will display the products you’ve added to your Facebook Shop.
It’s best to choose the business template unless you have a specific reason to select one of the others.
Of course, you’ll still get the option to move tabs around, i.e., customize the order they are in and which tabs are visible.
Once you’ve selected a template, Facebook then provides a tour to help you familiarize yourself with it.
Step 9: Add and Rearrange Your Tabs
After taking the tour, scroll down to see your Facebook page tabs.
Here, you can change the order of your tabs or add new ones for your particular needs.
Remember, these are the tabs that show up underneath your profile picture in the left sidebar of your page.
Step 10: Create a Facebook Business Page Username
Facebook Business Pages allow you to choose a unique username to use on the platform.
To set this, click the “About” tab in the left sidebar, and then click “Create Page @username.”
Branding 101: Use your business name.
Remember, this name will be seen and used in many of your Facebook interactions. Plus, it’s what people will use to tag your Page in images and posts.
You want to make it easy for people to find you.
However, your business name may already be in use by someone else. If this is the case, Facebook will tell you and display a red “X”.
In this instance, you’ll need to get a little creative.
If your business is locally-focused, try adding your location to your business name. For example, “@SkyrocketApparel” could become “@SkyrocketApparelLondon.” Just make sure that the brand name isn’t trademarked.
This can also help to build trust and credibility among your local followers.
Alternatively, you might be able to add a suffix that describes the type of business you are. For instance, “@Oberlo” was unavailable on Facebook, so we opted for “@OberloApp.”
Whatever you choose, keep it simple and memorable.
And if you’re struggling for ideas, take assistance from the Oberlo Business name generator.
Ideally, it’s best to use the same username on all of your social media profiles. This makes things much easier for your existing audience to find your other profiles and pages.
Your business page username must be at least five characters long and made up of numbers and letters only.
Many people have found that Facebook won’t allow them to create a page username.
If this happens to you, they recommend adding another Page administrator to change it for you. Bizarrely, this seems to work!
Step 11: Input Your Information into the About Section
Next, input your business information in the About section.
Make sure to include your mission statement as well as links to your website and other social media profiles in this section.
This will help people find your Facebook Business Page, and provide additional context when new followers are keen to learn about your business.
Step 12: Add Your Story
This is showcased prominently on your Facebook Page in the right-hand sidebar.
To edit your story from the “About” tab, just click “Tell people about your business.”
Facebook allows you to include three elements:
- Header image
- Body text
Most brands will simply copy and paste their website’s “About Us” page to this section. To learn more about creating a killer About Us page, watch the video below:
Once you’ve finished creating your Story hit “Save,” and don’t forget to publish it when you’re ready. It’s easy to make edits in the future.
Step 13: Add Your Team Members
This is an additional feature to the Page roles I mentioned earlier.
These are page managers who also choose to have the page appear on their personal profile, and their name and profile picture shown in this section of your page.
Why add team members?
Well, doing so improves trust and credibility. Plus, adding team members will help to promote your Facebook Business Page to your team members’ networks.
Step 14: Add a Call-to-Action Button
Don’t skip this step.
Your Page’s call-to-action (CTA) button is one of the best opportunities to capture prospects and leads.
Most business page templates will display the “Send Message” button to start.
To change this, click the pencil icon and then click the “Edit button” on the drop-down menu that appears.
Facebook provides different CTA options to choose from:
- Make a booking with you
- Contact you
- Learn more about your business
- Shop with you or make a donation
- Download your app or play your game
If you run an ecommerce business, it’s best to choose “Shop with you or make a donation.” You can then select “Shop Now” or “See Offers.”
Once you’ve chosen your CTA button, click “Next.”
Then, you can use the button to link to your website or to send customers to the Shop section of your Facebook page.
If you’d like to allow people to shop on your Facebook page, you need to integrate your Shopify and Facebook accounts.
For now, you can just input your website link and then click “Finish.”
Step 15: Create Your First Post and Pin It to Your Page
Facebook allows you to pin one post to the top of your page so that whenever users view your page, it’s always the first post they see.
Facebook provides plenty of post options.
Use this opportunity to promote your current offer or a key value proposition.
Once you’ve created your post, click the three dots indicating the drop-down menu, and click “Pin to top of page.”
You can check it’s worked by looking for the blue pin icon.
Step 16: Add Photos and Videos
Before you begin promoting your Business Page, it’s best to upload some content for new viewers to check out.
To add photos, simply click the “Photos” tab, and then click “Create Album.”
And to add videos, just click the “Videos” tab and then click “Add Video.”
Step 17: Like Other Pages
Okay, it’s time to get social.
Liking other pages will add their content to your Page’s News Feed.
This will enable you to engage with other Pages and attain more reach. When you interact with another Page’s post, the engagement will show up in other connected News Feeds.
This is a great way to begin building your network.
Navigate to the Page you want to Like, and then click the three dots indicating the drop-down menu underneath the Page’s Cover Art.
Then click “Like as your Page.”
Facebook displays three of the Pages you’ve liked at random on your Facebook Business Page. You can see these at the bottom of the right-hand sidebar.
Step 18: Review Your Page as a Visitor
Okay, you’re nearly finished setting up your Facebook Business Page! But before sharing your Page, it’s a good idea to check how it appears to visitors.
Thankfully, Facebook lets you view your Page as a visitor without having to log out.
To do this, click the three dots indicating the drop-down menu, and then click “View as Page Visitor.”
To switch back to managing your page, simply click “Switch back to your view” at the top of the page.
Be sure to do this from time to time to check that you’re happy with how your Page appears.
Step 19: Invite Your Friends and Start Promoting Your Page!
Your Page will appear more credible to new followers if it already has some likes and interactions from other people.
This is because of social proof.
So to get your Page off to a good start, invite some friends to like it by using the tool in the right-hand sidebar.
Once your friends have helped you get your page off to a good start, you can link to your Facebook Business Page from your website and other profiles and begin promoting it!
Bonus Step: Familiarize Yourself with Facebook Insights
Finally, Facebook tracks your page interactions to provide you with a suite of useful analytics.
You can find this data by clicking “Insights” at the top of your Facebook Business Page.
It’ll be blank until your page accumulates interactions, but after a while, it will be full of useful information!
While having all this data at your fingertips is nice, it’s only beneficial if you understand which Facebook metrics matter the most to your business. Below are three key metrics you should track and improve upon.
- Reach: This indicates the number of Facebook users who saw your content on Facebook. It’s normal to have a low reach since Facebook presents your posts to just 6 people out of 100 who like your Facebook Business Page. That being said, you can always use Facebook ads to bump up the numbers.
- Post engagements: This metric is a crucial part of Facebook’s newsfeed algorithm. Consistently high engagement on your posts means people like your content, and you should only make minor changes to your strategy.
- Videos: This metric shows the number of times your videos were played for at least three seconds. A low number indicates the need for new intros and captions that entice audiences to watch entire videos.
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