Choosing the best brand name can have a major impact on your small business.
A snappy, memorable brand name gives you an immediate advantage when starting an eCommerce business. It makes it easy for potential customers to remember both you and your product and can set you up for long-term success.
Odds are you’ve got a lot on your plate right now. Between determining your target audience, what products you’ll sell, and how much startup funding you need, things can easily add up.
So if you’re having trouble coming up with the perfect business name, it’s normal. This guide will walk you through how to brainstorm your business name, with name generators and examples to help you find the best one for your business.
Tips for choosing a catchy shop name
Having a great eCommerce business name is crucial to your success as an online entrepreneur. As Marty Neumeier writes in The Brand Gap, “The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions … in workarounds and lost income over the lifetime of the brand.”
It’s incredibly important to find the right name when setting up your online store to help it stand out from the crowd—both from a branding perspective and from a search engine perspective. Here are a few pointers on how to find a memorable name.
1. Keep it short and simple
Having a short, snappy name is great for several reasons: it’s memorable, it’s easy to pronounce, and it effortlessly fits in the header of your online store’s homepage.
Finding a good name can be challenging, however. Brands are launched every day, and names that are appealing to you will undoubtedly appeal to someone else, too. Fortunately, it’s a big world and there’s plenty of room for creative, compelling brand names.
Here are a few strategies you can try to get your gears turning:
- Try different combinations of short words. Two short words that rhyme or that are alliterative (e.g., “Snack Shack”) can be more memorable.
- Make up a word or tweak an existing one. Tech brands like Google, eBay, and Skype have instantly recognizable names, even though they aren’t real words.
- Use a word with personal meaning. It might be a nickname you have for your significant other, your pet’s name (a smart idea if your store relates to furry friends), or even your own name. Using a personal name makes your store easier to identify with—though note that stores built on personal brands can be more difficult to sell.
2. Be different
Conduct market research to discover which names are taken by your direct competitors and try to come up with something completely different.
The challenge here is to come up with a name that reflects your niche and the type of products you’re selling without your shop name mirroring your competitors. By definition, if you want to be different you have to “zig” when others “zag.”
For instance, if you’re selling electronics and technology products, you might have competitors who use words like “electronics,” “technology,” and “future” in their names. Avoid using similar words. Instead, think differently and stand out.
3. Consider your online presence
Once you have a list of options for your store name, find out if your chosen domain—preferably a .com—is available to be registered. This might be a bit difficult, given that .com is the most popular top-level domain (TLD) and has been for a long time.
Having a custom domain name for your store is mission critical, though you shouldn’t let your search for the mythical “perfect” domain name cause you to procrastinate—everything is open to change, including your domain name. However, there is value in picking a solid domain name that properly represents your brand and makes a good first impression, so it’s a decision that warrants some thought.
You might also consider selling on Amazon, eBay, Etsy, or another third-party marketplace in addition to your own online store. Even if that’s not in the plan, it’s smart to check your shop name idea on popular ecommerce sites to make sure the name is available to you and so customers don’t confuse you with another existing business.
4. Get creative with your domain name
If the .com for your chosen name isn’t available, don’t fret—you still have the option of using a different top-level domain. The reason .com is the gold standard is that everyone recognizes it, but that doesn’t rule out other TLDs, which are becoming more commonplace as great .com options continue to dwindle.
When it first launched, Shopify store Tattly decided to go with a .ly domain: tatt.ly. More recently, it was able to purchase tattly.com, which is where its site currently lives.
While some search engine experts believe Google isn’t as friendly to lesser-known domains, you should still be able to rank just as high as a .com if you have a high-quality site with a good user experience. Plus, going with a snazzy domain is far more unique.
Modifiers to consider:
- [YourBrand][Main Product].com (e.g., helmboots.com)
- Shop[YourBrand].com (e.g., shopsandytoesshop.com
- Get[YourProduct].com (e.g., getflow.com)
- [YourBrand]co.com (e.g., shopmeekco.com)
- [YourBrand][Industry].com (e.g., lifeinspirithome.com)
- [Verb][YourBrand].com (e.g., wearpepper.com)
- [My/Your][YourBrand].com (e.g., mybillie.com)
TLDs to consider:
- Based on the product you sell (.shoes, .art)
- Continuation of your brand name (e.g., muvo.health for “Muvo Health Supplements,” or fuego.clothing for “Fuego Clothing Co.”)
Ready to register your online store’s domain? Try our automated setup.Register My Domain Name
5. Be original
Make sure you’re legally allowed to use the ecommerce business name you’ve come up with. For store owners in the US, start by checking the United States Patent and Trademark Office. It has a free database that’s a pain in the butt to search, but it’s well worth the effort.
Also note, the US doesn’t have a centralized national register, so trademarks can be made in another country or just in a single state. In Canada, you can search through the Canadian Intellectual Property Office website, which is also pretty confusing.
Once you’ve determined your name is available, go to Google or Bing and see if the names on your list show up. Could you potentially make it to the top of the first page? If you choose a generic name, you’ll have a tough time ranking very well.
It’s also important to check Twitter, Facebook, and other social media sites you’ll want to use for name availability.
6. Find new inspiration
If you’re short on shop name ideas, you might want to give yourself themes to think about. Maybe you look for a shop name that has nostalgia or speaks to a trend. Other languages can provide plenty of ideas, too.
Inspiration can strike anywhere. Listen to conversations around you, survey your surroundings, and even consider your usual expressions and mannerisms.
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A list of good online store names for inspiration
The best eCommerce sites all have one thing in common: a cool business name. Browse the following list of online shop names to get inspiration for yours.
1. Death Wish Coffee
A name like Death Wish Coffee can mean only one thing: this is some of the strongest coffee you can buy. The name sets the tone for the brand experience, as does the copy on its website and other marketing channels, encouraging customers to try it and find out if it lives up to its promise.
2. Super Ink
Super Ink sells printed clothing and accessories to a very specific demographic. “Our paradise lifestyle was made for creative individuals who constantly live in a state of wanderlust!” its About page states.
To create its compound name, the brand combined the word “super,” which is associated with positivity and quality, and “ink,” which brings in the idea of the ink printed on the clothing. If you’re stuck between two ideas or words for your store name, you might not have to choose one over the other.
3. Sock Market
Sock Market has taken a more literal approach to its brand name. The online store sells socks for people of all ages, from babies to adults. Built on the philosophy of bringing high fashion to the sock industry, the name for the online store indicates that it is “the” place to go for all your sock needs.
There are two meanings for the word “Cotopaxi.” One is a sacred and active volcano in the Andes Mountains in Ecuador. The other is an online store that sells outdoor gear. Rather than inventing a word or coming up with a name from scratch, Cotopaxi borrowed the name from a famous landmark that’s relevant and interesting to its customer base. It even shares the story behind the name on its site.
5. Coffee Joulies
Coffee Joulies are stainless steel thermodynamic coffee beans that help regulate your cup of coffee to the perfect temperature. So where did the word “joulies” come from? “Joule is the SI unit of energy; Joule … Joulie … Joulies!” the founders explained in a 2011 article. They found a word that embodied the science they put into the product and tweaked it to make it their own—and make it more memorable to customers.
6. Fuego Box
The subscription box industry continues to thrive, especially during the COVID-19 pandemic, with 53% of subscription box companies claiming they didn’t see a significant drop in acquisition rates in 2020.
Many of the most popular brands in this category have “box” in their name: BarkBox, Birchbox, and NatureBox, to name a few. Fuego Box plays on the familiarity of the word “box” and a commonly used Spanish-language word for fire, “Fuego.”
7. Conquest Maps
Conquest Maps sells beautiful and unique maps, its core product being a pinboard map popular among people who love to travel. Keeping the name of the product (maps) in the store name, it added a descriptor in front to convey brand identity and the journey the product represents. Conquest is a trip, and customers are reliving their trips through Conquest Maps products.
8. Star Cadet
Star Cadet is the result of a series of media, retail, and eCommerce business ventures dating back to 2010. Star Cadet’s brand story is quite long and eventful, with a history of several failed and successful businesses along the way. Formerly called Olan Rogers Supply, derived from the founders’ names, the online brand changed its name to Star Cadet, which also works for its future production aspirations.
Storq sells products for pregnant women and new moms. Pronounced like “stork,” it’s a unique take on spelling the word. Storks are associated with childbirth, which makes for a fitting and memorable brand name. Plus, the letter Q lends itself to fun branding and design treatments.
10. United By Blue
United By Blue is more than just a brand; the company has created a movement around sustainability and protecting the Earth’s oceans and waterways. It sells products designed for enjoying the outdoors. Its customers are quite literally united with the brand through their passion for the ocean, rivers, lakes, and streams. It establishes a sense of community and reiterates the brand’s philosophies.
Online shop name ideas for your brand
Browse the following list of shop names to get ideas for your own eCommerce store.
Best store name ideas
- Decor Store
- Seaside Shop
- Merchant Aisle
- New Life
- Harbour Shop
- Shop West
- Futura Shop
Catchy shop name ideas
- Fashion Addict
- Blue Mountain Shop
- Silver Fox
Cool online store ideas
- Polygon Shop
- Shop Exchange
- Cadence Fashion
- Vintage Online
- Zodiac Online
- New Vision Clothing
- Maxima Clothing
- My Clothing
- Retina Online
Stylish business name ideas
- Maximo Shop
- East End Shop
- Blue Star
Trendy name ideas
- Prism Fashion
- Park City Shop
- Red Sky Online
- New Way
How to choose the perfect shop name
Online business name generator tools are great to use as a starting point if you don’t have any ideas or if you’ve hit a creative block. Remember, these aren’t the only places to find ideas—there are other ways to get inspiration in your everyday life.
Here are some brainstorming tips to find your business name:
- Research what’s already out there. Not only will this help you understand what’s not available, but you can also list the business names that you like to see if that sparks any of your own ideas. Check out your competition and browse marketplaces like Exchange.
- Think outside the box. One of the most important rules in brainstorming is that there are no bad ideas. It’s OK to come up with some wacky ecommerce store names, because you never know what feasible ideas may come out of them. If you start big, you’ll have more to work with when you narrow your focus later.
- Ask for help. Brainstorming is a creative process that can be done both independently and with other people. Maybe you already have a team of employees you can tap into for your next venture, or you can ask friends and family to donate their time and ideas in a fun brainstorming session.
- Organize and review your ideas. Once you’ve come up with a list of ideas, you’ll need to go back and sort through them to find the top contenders. Consider organizing your list using word banks or categorizing them based on theme. This could also help spark some fresh ideas post-brainstorm.
- Test your name. Tap into a focus group that’s representative of your target market, ask friends and family (ideally ones who didn’t help you brainstorm), and survey local shoppers to see which name ideas resonate the most.
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