Trending products to sell in 2022: the best 8 categories and 28 products

You have finally decided to open e-commerce but you are still wondering what products are trending now? Or more specifically, what are the trending products in 2022? It may seem like a trivial question, but it isn’t at all. To build a successful e-shop, it is important to choose the right sales and distribution channels and to make an adequate investment in marketing and advertising; but it’s also crucial to identify the best products to sell online.

Finding trending products to sell on the internet can be a difficult process, especially if it’s the first time you enter the world of e-commerce and you don’t have a large budget to invest. No panic! 

First of all, to ensure that your store offers high-quality products at an affordable price, you can opt for the dropshipping method: since it does not require physical storage of the goods, you can add (or remove) products to/from your catalogue at any time and adapt your offer to the market demand.

Another reason why choosing the right trending products to sell online is not easy is that not all the products that have success in classic stores are suitable for online sales; furthermore, “too common” items are generally already offered by major competitors (such as Amazon), while “too niche” items risk not receiving the right attention. 

In this article, we are going to explain everything you need to sell online: from a valid strategy for choosing the products to be offered on the internet and the mistakes to avoid, up to the 8 categories and 28 trending products to sell online in 2022.

Strategy for choosing trending products to sell online 

The first question that arises when thinking of launching e-commerce is: what products are trending now? First of all, you need a strategy for choosing the best products to sell on the internet. Below, we give you some suggestions in this regard. 

If this is the first time you launch a business and you are thinking to do it directly from your home, we also recommend you to read this article from Porch.comHow to Start a Small Business at Home.

8 categories of trending products to sell in 2022 for your e-commerce 

As we’ve just seen, the first step to find trending products to sell online in 2022, is understanding what customers look for. For this reason, it is very important to carry out a preventive market analysis, for example through Google Trends, a free tool provided by Google that shows the most popular searches made by users. By knowing the most sought-after products, you can choose what products to sell in your online store starting from the needs of potential customers. 

To give you the initial boost, we have made a list of 8 categories of trending products to sell online in 2022, according to the results of the research made by users on the web. They are trendy products to be sold on the internet through dropshipping, which will allow you to have a good income with a low initial investment. 

1. Home decor items

Home decor items confirmed their trend during 2020 with a market value of $641.4 Billion and, although these products have become trending during the pandemic period, this growth is not destined to slow down. The forecast is of constant growth of 4,8% between 2021 and 2026. We know that during covid-19 working from boosted the will to create a comfortable atmosphere and so the demand for home decor but it’s not the only reason right now. Real estate is recovering fast and there are plenty of new householders every month looking for this kind of thing.

In this product category we highlight 4 products:

Home carpets

Carpets have become one of the best-selling and trending products to sell, according to their utility, length, material, and end-use, are items that help people keep dirt and grime out of their houses and also a piece of art or additional comfort in their home. The carpet market is expected to grow at 4% between 2022 and 2026.

home carpets are trending products to sell in 2022

Home beddings

Blankets, linens, mattresses, pillows, cushions, sheets, duvets, quilts, and comforters are involved in this trending category to sell. They improve sleep, providing comfort and hygiene but are also part of the decor with aesthetic purpose. 6% of growth is what is expected between 2022 and 2026.

home beddings as trending products to sell in 2022

Household storage containers

Another trending product to sell in 2022 are household storage containers. As for other trending products in the home goods department, their demand is probably increasing due to the recent work-from-home trend. Storage containers help people organize and store clothing, food, supplies, and other house items; they can also be used as home decor, depending on the style and the room you’re storing stuff in.

Towels

Based on IMARC group research, kitchen towels will reach a market value of US$ 20.9 Billion by 2026 with moderate growth during the next years. With new technology introduced by manufacturers, there’s plenty of choice in materials and performances for this kind of items used mostly to dry and clean home surfaces, especially in the kitchen. They are trending products to sell and you should consider adding them to your catalogue if you didn’t yet.

2. Hair styling and beauty trending products

pexels kinkate 208052

If you are looking for a successful trending product to sell in the beauty industry, you should know that hair styling tools and accessories are more and more searched on OberloGoogle, and AliExpress

Hair wigs

Hair wigs are still one of the most trending products to sell online. Demand for hair wigs has been substantially increasing over the past few years, and nothing is going to change in the future. According to the “Hair Wigs and Extensions Market – Global Outlook and Forecast 2021-2026” the growth of this trending product to sell will continue with a CAGR of 13% between 2021 and 2026. North America will hold the majority of the hair wigs market. So you can focus on marketing your brand and products to this region.

Headscarf

The headscarf is another trending product to sell online that doesn’t slow down its growth also in 2022. It is a timeless fashion accessory that has been gaining a competitive position in the online market. According to Google Trends, searches for “headscarf” have been steadily growing; moreover, this item associated with the beauty and fashion market can come down to be an impulse buy. So, following the current trends in hair fashion, you could create an entire collection of different women’s hairstyles along with your headscarves. 

As for the beauty sector, it is always in vogue, with lots of brands and famous people launching new trends and products in the market. Right now, the most trending beauty products include:

Fake eyelashes

The global false eyelashes market was valued at US$ 1,377.28 million in 2021 and is projected to reach US$ 2,046.61 million by 2028; it is expected to grow at a CAGR of 5.8% from 2021 to 2028. They have been popular for years and now they are among the most trending makeup products of 2022. It becomes a must-have item in most makeup looks because of its practical value as well as its simple application.

fake eyelashes are trending products in 2022

Nail extensions

Also known as false nails, fake nails, fashion nails, or acrylic nails, they are a powerful trending beauty product. Google Trends has registered substantial growth in the searches for these nail extensions proving that it’s a trend item that is increasing its popularity.

3. Eco-sustainable & biodegradable trending products

This is a fairly new trend that is supposed to last for the next 30 years at least, based on the path many governments are taking. If you look at all countries in the European Union, for example, they are moving into the ecological transition that is a process that will finish around 2055. Even if most of the planned activities concern the reduction of emissions and dependence on fossil energy sources, the topic of environmental sustainability and biodegradability has never assumed such an important character as now. Moreover, consumers are aware of the consequences of climate change, and many are looking on their own how to reduce their carbon footprint.

Tech products and accessories built with environmentally friendly materials, for this reason, are something to evaluate when it comes to launching a new business since it can be the right time to create a solid brand for the years to come.

In this category, we highlight these trending products for 2022:

Eco-Friendly and Compostable Cork Laptop sleeves and Phone Cases

compostable phone cases

Soft, resistant, and biodegradable, laptop sleeve made in cork is a fairly new product with high potential considering that the laptop market goes into an estimated CAGR growth of 31% between 2022 and 2028. The same interest is increasing also for compostable phone cases. (Images were taken from Boshiho and Recase)

Cork Compostable Yoga Mats

Yoga has become increasingly popular over the past few years and statistics worldwide listed it among the 10 most popular fitness activities in the world. Market value is around $11,6 Billion in 2021 but with a growth of CAGR 5,3% will reach $15,2 Billion within 2026. It’s a trending product to sell online in 2022 and combining it with the eco-sustainability trend, can be the perfect choice for a new brand, considering also that yoga enthusiasts prefer spending on healthy, comfortable, and environment-friendly products and services.

laptop cork sleeve

Soft, resistant, and biodegradable, laptop sleeve made in cork is a fairly new product with high potential considering that the laptop market goes into an estimated CAGR growth of 31% between 2022 and 2028. The same interest is increasing also for compostable phone cases. (Images were taken from Boshiho and Recase)

Cork Compostable Yoga Mats

Yoga has become increasingly popular over the past few years and statistics worldwide listed it among the 10 most popular fitness activities in the world. Market value is around $11,6 Billion in 2021 but with a growth of CAGR 5,3% will reach $15,2 Billion within 2026. It’s a trending product to sell online in 2022 and combining it with the eco-sustainability trend, can be the perfect choice for a new brand, considering also that yoga enthusiasts prefer spending on healthy, comfortable, and environment-friendly products and services.

Blossom Cork Yoga Mat Scoria
Blossom cork yoga mat by Scoria

4. Healthcare trending products 

green powder is one of the trending products in 2021

As you can imagine, due to the pandemic, the interest of people in self-care and health products has been increasing during 2021 and this growth will continue also in 2022. Here are some examples of healthcare trending products you should consider for 2022. 

Green powder

it’s a supplement extracted from vegetables, seaweed, and probiotics that boosts the immune system and helps reduce chronic disease risk; it also contains tons of vitamins, minerals, and antioxidants. The consistent worldwide trend of this product proves that it is a stable trending product to sell online, especially in this historical period where people are very concerned about their health.

Detox Tea and Juice

several different types of teas and juices have been found to have detox benefits. Today, the overall juice detox market is $3.4 billion: we are sure you can find a good niche in it! 

Keto Bars or Powder

the Keto diet is nothing new actually, but there’s no doubt that it represents an important trend nowadays. Keto enthusiasts are strict about their diet and their exercise routines, and they need to take high-quality food after workouts: selling keto bars or powders could be a winning choice. 

5. Hi-tech products & accessories

smartwatch and wearables are trending products in 2021

Technology is an evergreen category that includes lots of trending products to sell online responding to the needs of different target groups. Here are some suggestions about successful items to sell, according to the present market trends:

Car phone holder

Using smartphones while driving is prevalent but not safe; that’s why accessories manufacturers started producing car phone holders, today one of the most trending products to sell online, whose popularity is increasing more and more.

Wireless charger or wireless charging station

Due to its usefulness and flexibility, this hi-tech item has been around for several years and continues to be one of the best trending products, having impressive potential in the online market.

Powerful port USB port expansion peripherals

The increased number of people working from home created a higher demand for electronic peripherals that help them organize better their workstations. USB docking stations with the latest USB Type C are the perfect match for those that need a way to keep all of their essential technology solutions connected.

Phone cases

Undoubtedly, these are strong trending products to sell in your eCommerce. Along with the high volume of mobile phones sold annually, manufacturers produce a wide range of phone cases of different kinds, sizes or usability, demanded both for aesthetic or protection purposes.

Wearable devices

Wearable devices, like fitness trackers or smartwatches, represent a big trend of the last few years; they are user-friendly and with multiple integrated functions that make them a trending product to sell in 2022.

6. Pet products

pet products as food or accessories as trending products in 2021

The pet supplies market is one of the most stable: establishing yourself within this segment can guarantee you lasting success. Online stores selling products for four-legged friends (dog and cat kennels, fur care accessories, canned food, games, etc.) are enjoying some success. Examples of trending products that you may offer in this niche are:

Pet food

The popularity of different types of pet foods is snowballing. When a pet is a source of peace for someone and helps her/him overcome anxiety, there is no limit to the amount of money that one spends on their pets. This trend is reflected in the demand for pet food which is increasing stably.

Pet bathing tools

another great choice of item to sell online since the necessity to wash a pet is undeniable. A trending product in this market is Aquapaw, an ingenious pet bathing tool, provided with a toolkit that makes it more efficient and usable for bigger dogs.

Pet carriers

The market for this item is impressively potential and the interest for them is constantly growing over the years. Users look for carriers that are lightweight, sturdy, and comfortable for both them and their pets, but they also like to have a wide selection of styles, colours, and materials. When asking yourself what products are trending now, you should consider this niche.

7. Fashion and jewelry trending products

minimalist jewelry like simple necklace

Fashion always has a great appeal to women and men who care about their appearance, and it’s also a sales segment suitable for e-commerces. For this reason, you can find hundreds of trending products to sell online in the fashion and jewelry market; nonetheless, we give you some tips about the most recent trends.

Bra-top

It will officially replace crop tops and it is expected to take over this summer. You can easily make profits selling online this bikini dressing and become a stylist for your customers by suggesting to them how to style a bra top. For example, you can suggest they pair a top bra with other items sold by you, such as trousers, coats, or high-waisted items.

Shapewear

It is not a fashion item, but many people are using it to get a better body shape when dressing up. Different kinds of shapewear serve everyone’s demands from a targeted shaping to an all-over smoothing body shaper. Therefore, you have various choices for your online store while making sure that your target customers can be defined easily. 

Second-hand jewelry

It is very popular in terms of sustainability and more and more young customers are being attracted to this pre-owned fine jewelry. Even pre-owned luxury items are rising in popularity and sales, being a trending product in 2022. 

Minimalist jewelry

Also, this niche has experienced a sales boom in recent years; Google Trends data globally shows frequent and numerous searches by consumers for this type of item, although the online offer is almost non-existent. So, if you’re still wondering what products are trending now, the answer could be just this: minimalist jewelry. 

8. Sports trending products

sports trending products such as clothing, sport bottles and mesh shoes

Another way to self-care that has spread during the pandemic is sport: at home, at the gym or outdoor. It’s not surprising, then, those sports items are trending products in 2022. What can you sell online in this category? If you use the dropshipping method, you can potentially cover any need, from clothing to accessories up to sports equipment (weights, exercise bikes, rackets, balls, etc.). Otherwise, you can choose to specialize in a specific sport and offer articles related to that discipline.

Let’s see some practical examples of trending products to sell online in the sports category.

Athleisure

Athleisure is design sportswear. Wearing sportswear even outside the training area is fashionable at the moment, especially among teenagers and young people between the ages of 20 and 30. Why sell Athleisure online? Because the user expects to find slightly lower prices than traditional stores. Some examples of items to sell online in the athleisure category are sweatshirts, pants, caps, leggings, socks, shoes, and so on.

Sport bottles

They are one of the most searched products; the substantial order volume has confirmed the popularity of this product, the demand for it is increasing considerably. Its low initial prices are one of the reasons why you should consider investing in sports bottles for your online business.

Mesh shoes

These shoes are primarily thought for the workout, but now they’ve become a popular item for athleisure wear. The worldwide order of mesh shoes for both women and men has substantially increased so far: you can make sure it will be a trending product in 2022!

Wrapping up

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