10 Ways to Get Good Customer Reviews

Not many people check the phone book anymore before contacting a restaurant, store or service. Instead, they are reaching for the little computer in their pocket and taking their search to the internet, which means they will see the reviews that show up with your business.

According to BrightLocal, 87% of consumers read online reviews for local businesses before making a purchase. Additionally, nearly 80% of consumers trust online reviews as much as they trust personal recommendations. If that’s the case, don’t you want to make sure you are getting the best reviews to drive in more business? 

How to get positive reviews

Getting customers to leave positive reviews may seem difficult, especially if you just started your business, but there are several steps you can take to get there.

1. Ask for reviews.

It may sound simple, but asking customers to leave a review can be an effective place to start, especially for small business owners. This can be done during the sales process, in person or online.

Online reviews

When a customer makes an online purchase, you can encourage them to leave a quick rating or review with a website pop-up. Pop-ups should be brief and limited to one or two questions. You can also use email surveys and social media to ask for reviews. These surveys should also be quick and easy to complete.

Plenty of tools now allow you to send out review invitations by text or email to customers. Grade.us, Trustpilot and ReviewTrackers are a few that offer this service. Besides requesting reviews for you, some services track all of your reviews across multiple platforms in one convenient place. If you are looking for a review management platform that can help you acquire and manage your online reviews, check out our BirdEye review and our Podium review.

In-person reviews

If you have a customer who appreciates the service you provided and keeps giving you vocal compliments, ask them to leave you a review on Google, Yelp or your Facebook page. They’ll say, “Of course!” Many will likely forget by the time they get back in their car, but some of them will do it. Simply asking is a good place to start, but people often need reminders. 

2. Be on review platforms.

It can be difficult for customers to leave you reviews if your business doesn’t have an online presence. For this reason, it’s essential to have active accounts on review platforms so customers have a place to review you. Some of the most common review platforms are Yelp, Facebook, Google and the Better Business Bureau.

3. Respond to all reviews – even the negative ones.

Once you have active review platform accounts and the reviews start rolling in, it is important that you respond to them. When responding to customer reviews, be sure to address both positive and negative reviews. It may be tempting to ignore negative reviews and pretend they don’t exist, but this is a recipe for disaster. Leaving a negative review unaddressed can project to customers that you don’t value their opinions or the customer experience. On the other hand, tactfully addressing negative reviews can demonstrate your commitment to your customers, defuse situations before they escalate and sometimes even win customers back.

4. Share positive reviews on your website and social media.

When you garner positive reviews, don’t be afraid to show them off. You can share positive reviews on your website and social media accounts to increase their visibility. This not only shows that you have a positive reputation, but it can also remind other happy customers to follow suit and write about their great experiences.

5. Review your customers positively.

Some have success in gaining customer reviews by being proactive and reviewing their customers first. While this may not be an option for some businesses, if you use a platform that allows it (such as Airbnb or Uber), you can leave positive customer reviews in hopes that the customer will reciprocate.

6. Offer incentives.

Businesses can benefit from incentivizing reviews, but not in the way you might be thinking. You can create an employee review program that rewards employees for receiving positive customer reviews. This incentivizes your employees to ask customers for reviews, and it incentivizes customers to leave reviews to help their favorite employees earn rewards.

Keep in mind that you shouldn’t incentivize customers for leaving reviews (e.g., giving customer discounts in exchange for reviews). It is against Google’s (and most other platforms’) guidelines to offer customer rewards for leaving a review. This skews the reviews you get and leads to distrust, not to mention that your reviews could be deleted if the online platform finds out.

7. Train your customer service reps.

The best way to bring in positive reviews is to offer great customer service. Make sure everyone has been trained on how to treat customers right, because if they don’t, you can be sure that someone will post about it.

The only problem with happy customers is that they don’t generally think to leave a review for good service. People are typically more vocal when they are upset. It’s good to give those happy customers a little push in the right direction. 

8. Host events to meet customers.

Putting a face to your name can be a valuable way to connect with your audience, especially for small businesses that depend on their local community for success. Think of events or activities you can host to engage and entertain customers.

Hosting events can help build your brand and make customers feel connected to you. When you build that personal connection, be sure to let them know how much a positive review could help your business.

9. Use social media.

Social media is a valuable tool when it comes to perpetuating your business reputation, especially social platforms like Facebook, TikTok, LinkedIn, Instagram and Twitter. To realize that value, you can’t simply have social media accounts; you need to be active. Your customers are already on social media, sharing their opinions and experiences with friends and family, and that is something you can capitalize on. When you engage with your customers on social platforms, you can also encourage them to review your product or service within these platforms.

10. Do your job right.

When you offer a great product or service, it can sometimes speak for itself. Focus on honing your craft to create the best product or service you can. When customers notice that you are providing a valuable, high-quality product or service, they are more likely to leave positive reviews.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

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