The essential to put Customers first in your business

Are you thinking of making some changes to your business?

Two-thirds of customers now buy based on beliefs, according to a commercial study. So, you should first understand what aspects of your products are worthy of your customers’ loyalty which means you need to grasp your customers’ favourites.

Even some successful businesses, like eBay, suffered initially from not meeting customer demand. Original customer support for their mega-sellers was subpar, and there was no direct line for service.

Those sellers opened their own online stores and gained loyal clients. As a result, even when eBay adjusted to provide more services for large sellers, they had already lost out on many opportunities.

Focus on customers

Make effective and frequent communication with customers a priority. Ensure that your shipping and delivery services are reliable and efficient. By communicating how important your top clients are through quality service, you build bridges to larger clients and revenues in a practical, reliable way.

Let’s face it, customers like to feel important. One big way to make them feel important is to have interaction with management and the owner. Have you ever been to a restaurant where you see the manager or owner walking around from table to table greeting and chatting with customers?  How did it make you feel?  Pretty good right?

You need to realize management can’t get involved in every customer interaction, it’s not feasible. However, choosing strategic opportunities to get involved will go a long way in making your customers feel important and appreciated. Management must do their part and not entrust everything to other employees.

There is something special about dealing with management or the owner of the company. By showing this level of engagement, your customers will feel like they are a priority. This may be hard to do especially when you are busy running the business, but spending a bit of your precious and valuable time will be worth it in the long run.

Ask for your customer’s opinion

Don’t assume you know what your customers want…ask them.  Get them involved in the process. Most customers are more than happy to share their opinions when asked. The benefit to this is twofold:

  1. You gather important feedback so you can make educated decisions that will positively impact your business.
  2. Your customers feel valued and respected because you value their opinion enough to ask for it.

Poll customers promptly after they do business with you

Speaking with customers about their experience with your business will help you gather valuable data about your customer experience. Are you meeting expectations? Are you exceeding them? Where are you falling short?

Actively listen to them as they speak and politely ask them about what they want or what other things you can do to improve your service. By taking this time with the customer, you will know where the reputation of your business stands and what steps you may need to take to fix any issues.

This is another great strategy to show your customers you care and value their opinion, making them feel special.

Deliver an experience your customers won’t forget.

Think of some of your favourite brands, what is it about them that keeps you loyal?

The customer experience.

Customer experience has a domino effect. If you do it well, you will see a boost in positive brand awareness, traffic, and loyal customers to your online store.

Ensure that the epidemic prevention materials are legal Protect the rights and interests of South African customers

The Chinese government announced: on April 1, medical and epidemic prevention products export to the customs for the record.

On March 31, the ministry of commerce, the general administration of customs and the national medical products administration of the People’s Republic of China issued a notice No. 5 in 2020 concerning the orderly export of medical materials:

At present, the global epidemic is spreading rapidly. On the basis of good epidemic prevention and control, orderly export of medical materials is an important measure to deepen international cooperation on epidemic prevention and control and jointly tackle the global public health crisis. In epidemic prevention and control of special period, to effectively support the global fight against the disease, to ensure product quality and safety, standardize the order of export, since April 1, the export will be coronavirus detection reagent, surgical masks, medical protective clothing, breathing machine, infrared thermometer enterprise declare to the customs, shall provide a written or electronic statement, commitment to export products have made our country medical equipment product registration certificate, comply with the requirement of the quality standards of importing countries (regions). The customs shall release the medical device product registration certificate approved by the pharmaceutical supervisory and administrative department. The above-mentioned quality control measures for the export of medical materials will be adjusted dynamically according to the development of the epidemic situation.

Relevant exporting enterprises of medical materials should ensure the quality and safety of their products, meet relevant standards and requirements, and actively support the international community in fighting against the epidemic.

Recently, the emergence of fake and inferior epidemic prevention materials in the market has caused indelible damage to the overseas reputation of China’s supply chain.

ShopShipShake adheres to the concept and requirements of customer first, and only provides South African customers with complete production qualification and excellent quality anti-epidemic supplies suppliers.

All products offered by shopshipshake will comply with the requirements of the Chinese government to guarantee the reputation of Chinese manufacturing.

May we all go through difficulties together, God bless South Africa!

What is Non-sterile mask CE certification and FDA certificate

For many products, CE certification is a necessary certificate to enter the European market and FDA certificate is important to import US. The most popular CE certification category recently is masks, and many new mask manufacturers are actively applying for the CE certification in response to demand from European buyers. However, recent CE certificates issued by various organizations make it difficult to distinguish and use them correctly, and ShipShipShake hopes that the analysis in this article will give you a clear understanding of this.

Overview of European regulations on mask control

Just as the control of masks in China is divided into medical and civil types, the control of masks in Europe is also divided into the following two types:

  1. Surgical masks need to meet the requirements of the medical device directive (93/42/EEC, to be replaced by (EU) 2017/745 on 26 May 2020). Surgical masks are classified as category I devices according to the European classification rules for medical devices, which are also classified as bacteria-free and non-bacteria-free. Since European regulations are in the transition period, it is almost impossible for new companies to apply for bacteria-free surgical masks in a short time.
  2. For civil masks, the requirements of the personal protection directive (EU) 2016/425 should be met. Mask application for PPE certification requires a CE certificate issued by a public body qualified for the corresponding product range to meet European requirements. This article will not focus on the certification of civilian masks.
European compliance path for all types of masks
European compliance path for all types of masks

As can be seen from the above, for the production of surgical masks enterprises, the only choice to quickly get access to the EU market access, non-sterile masks.

Part 2
Eu guidelines on market access for category I medical devices

There is a wide range of opinions on how to do CE certification for non-sterile masks. We should follow the official guidelines of the European Union. The following is the latest official eu guidance document published in December 2019, entitled “category I medical device manufacturers’ guide”.

As a manufacturer of non-sterile disposable surgical masks, how to legally sell their products to the eu market, we can clearly understand the relevant path by looking at the directory file of the guide, as shown in the following figure:

Note: paragraph d of article 3 only applies to class I* (sterilization, measuring function, reuse) instruments. Therefore, for manufacturers of non-sterile disposable surgical masks, if they need to comply with the eu medical device regulations, they need to meet the following requirements:

  1. The quality management procedures reflect the requirements of MDR (meeting the above clause 0);
  2. Preparation of MDR technical documentation (a/b/c/e, art. 4, 5, 6 and 8, subject to article 3 above);
  3. Appoint an authorized representative of the eu to complete the European registration (subject to article 7 above).

Therefore, compliance with eu MDR regulations depends on whether you:

  1. A complete set of technical documents in compliance with eu regulations;
  2. Whether an authorized representative of the eu has been appointed;
  3. Whether the registration of the competent European authorities has been completed.

Part 3
What does the compliance review of European buyers focus on

Recently, we have obtained many emails of inquiry and verification information from European purchasers, from which we can see that their compliance review focuses on the following aspects:

  1. Whether the authorized representative of the eu is appointed;
  2. Compliance with the requirements of the directive, including signing DOC, providing technical documents and completing registration;
  3. Whether the product testing has been completed;
  4. Whether the difference between sterile and non-sterile products is accurately distinguished;
  5. Accuracy of labels.

Part 4
Why is FDA certificate

The Food and Drug Administration (FDA) is one of the executive agencies set up by the U.S. government at the department of health and human services (DHHS) and the department of public health (PHS). As a scientific regulatory agency, the FDA is responsible for ensuring the safety of food, cosmetics, drugs, biologics, medical equipment, and radiological products produced or imported in the United States. It was one of the first federal agencies whose primary function was consumer protection.

Part 5
Classification of masks and protective indicators

Masks are divided into two categories: respirators and surgical masks, which can be referred to as respirators and surgical masks. The protective indicators of surgical masks generally include the following aspects:

  • bacterial filtration efficiency (BFE) : The larger the value, the better, represents the ability to block bacteria; Bacteria are generally 0.2-2 microns in diameter
  • particle filtration efficiency (PFE) : The larger the value, the better, represents the blocking capacity of micro particles; Here, the diameter of the microparticle is generally lower than the diameter of the bacteria particles; Therefore, if the particle filtration efficiency is high, the bacterial filtration efficiency must be high
  • synthetic blood penetration resistance: The higher the value, the better, represents the resistance to liquid spillage
  • pressure difference: The higher the value, the better, represents the pressure difference between inside and outside the mask. The higher the pressure difference, the better the sealing, and the higher the protection ability.

Part 6
U. S. standards and grades of masks

The American standard for respirators is: BNOISH/national institute for occupational safety and health.
The protection level should be noted as follows:

N95: PFE >= 95%
N99: PFE >= 99%
N100: PFE >= 99%

The standard for surgical masks in the United States is ASTM F2100

The protection level should be noted as follows:

Level 1 (BFE > 95%, PFE >= 95% @0.1 micron, pressure difference < 4.0, liquid resistance =80 mmHg)
Level 2 (BFE> 98%, PFE >= 98% @0.1 micron, pressure difference < 5.0, liquid resistance =120 mmHg)
Level 3 (BFE > 98%, PFE >= 98% @0.1 micron, pressure difference <5.0, liquid resistance =160 mmHg)

We believe this article will help you understand better about CE and FDA certificate and please purchase masks from the regular channels.