4 Powerful Reasons Your Business Needs More Video

There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression. Research shows that 84% of consumers make a purchase based on watching a brand or business video. What’s more, your customers are consuming a lot of videos–the average consumer watches video content for about 100 minutes every day.

4 powerful reasons your business needs more video

It should not be surprising that video marketing is on the rise, and why marketing professionals shouldn’t underestimate the positive impact it can have for your business or brand.

“Video marketing is a powerful way to connect with your existing and potential customers and has a direct correlation to increased sales,” said Desireé Gullan, executive creative director and co-founder of G&G Digital. “It all starts with creating video content that resonates with your audience.”

Gullan suggests the first place to start is to look at your data from social media, email, and website, to better understand what content is getting views and engagement, and then to do more of that. Use polls and calls for comments to understand your customers’ wants, needs, and aversions. “Let your existing customers or followers guide your content strategy and narrative style and be sure to apply your insights in fresh and creative ways. It’s also important to front-load your key messages so that your investment is not lost on consumers’ limited time and attention,” Gullan added.

Here are four ways to make video work for your brand:

1. Add video to landing pages

This enhances your search rankings and can increase conversions by 80%. Make sure your video content tells the right story and conveys the right emotion. You can include strong calls to action.

2. Use video in email marketing campaigns

Research proves that including the word ‘video’ in a subject line substantially increases open rates, and video can be more effective than text, especially for complicated subjects or where striking images are required.

3. Include influencers and customer reviews

Videos that include referrals and recommendations build trust and increase conversions.

4. Create shareable content

Produce compelling video content, and your customers will share them. This opens your business to a greater audience who trust the referrals of their community.

The benefits of video marketing should not be ignored, even if you operate in highly regulated industries. “No matter your industry, be sure to comply with the regulations by including disclaimers, getting approvals, and keeping a record of your approved scripts on record,” concluded Gullan. “The extra effort that goes into producing strategic video marketing will get you a return.”

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

7 tips for launching a new business in Africa

Africa is an attractive destination for entrepreneurship.

The continent is home to 54 countries consisting of over 1 billion people from diverse cultures. Starting a business here is definitely guaranteed to be a profitable move.

This article focuses on the must-know tips before launching a business in Africa. These tips are from reliable sources such as Investopedia, Brookings, Research Gate, etc.

According to Brookings, Africa has untapped business potentials, but poor infrastructure impedes investments and growth. Identifying barriers hindering growth is imperative before launching your business in Africa. Consider researching the barriers by country before choosing a business location.

The continent has a strict regulatory framework, insecurity, corruption, government policies, and limited funding issues that can hinder business growth. But with a strategic approach and an excellent understanding of the market dynamics, you can lay a successful foundation for your business.

According to Africa Feeds, many wealthy sub-Saharan African countries are top producers of copper, oil, and diamond, but the people live in deprived states. Corruption, scarcity, inflation, inequality in education, health, and income are poverty causes in many African countries. Understanding the needs of the people and your target market improves your business success chances in Africa.

So consider investing or starting a business that improves people’s well-being with adequate research on your target market. Consider researching the markets with substantial profits and growth potential. Ghana has easy port access contributing to the country’s remarkable economic growth and progress. Morocco is a major player in the renewable energy market, and Nigeria has the highest GDP in Africa.

Another essential tip before launching a business in Africa is complying with the legal requirements. According to the Companies and Intellectual Property Commission (CIPC), every new Africa-based startup must register with the commission whether a citizen of Nigeria, South Africa, Kenya, Ghana, Zambia, Egypt, Cameroon, or Mauritius. Complying with all legal requirements is essential.

The commission requires every business startup to comply with official protocols and address all legalities. Consider understanding and complying with business laws and employment regulations to avoid legal issues from African government agencies.

According to Investopedia, lack of adequate publicity and marketing or poorly executed campaigns are significant problems for every business. Most businesses fail in Africa because customers don’t hear about them or see their adverts. If you want to launch a successful business in Africa, promotion and advertisements are crucial elements, and social media is your tool.

You can create a buzz about your product, brand, or service by leveraging social media, whether on a tight budget or deep pocket. Twitter, Facebook, Instagram, TikTok, and Snapchat are social platforms to share your message with millions of African users.

According to Research Gate, a strategic alliance is a joint venture improving business strategies with a competitive advantage in a marketplace. Developing public relations and strategic partnerships are old-age strategies relevant in today’s business world. With extensive research, startup owners may not know every grey area, especially in rapidly developing African countries.

But effective relationships can help you build a successful business foundation. Alliances help you understand the dos and don’ts of launching your business geographically. Besides, you can even promote your services and brand to attract potential customers with strategic alliances and good public relations.

According to Business2Community, leveraging innovative technologies is essential for business growth worldwide. Innovative technologies improve your business’s customer management effectiveness and quality while enhancing sales. With the advent of globalization and its importance for emerging economies, innovative technologies have grown remarkably in Africa.

Leverage innovative technologies in your business to save your customers time, energy, and money. You can integrate artificial intelligence and email marketing and go digital with your products and services. For example, introduce online shopping and allow customers to buy your goods from various locations without physically visiting your store.

According to Smart Business Box, documenting your business paper works and expenses is crucial and a valuable tip for startup owners. Record keeping is an essential business practice that helps company owners manage the company accounts. You can manage the company expenses, interests, taxes, and working costs with documentation.

Consider documenting everything from your business plan draft to workflow design, especially when launching in Africa. You also get a real competitive advantage over rivals with proper documentation of your records. Besides, it helps your business secure quick finance from investors as you can provide proof of performance and how the company has evolved.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

5 fastest-growing businesses in Africa in 2022

Investing in Africa is a sustainable business strategy as companies earn bountiful profits. Despite the rising inflation and insecurity, businesses are fast growing in Africa. Beyond rich resources, the continent is one of the most accessible places to do business.

Companies with excellent financial structures benefit from Africa’s fast-growing population and rich resources. This article focuses on the fastest-growing businesses in Africa. These businesses are selected based on their growth rate and revenue generation potentials.

Note that we consulted several reliable sources while compiling this list. These sources include the World Bank, Market Watch, Nairametrics, Tech Crunch, Africa Business Communities, etc.

1. Financial Technology Business

Financial technology businesses continue to outshine many startups in the African continent with problem-solving innovations. According to Tech Crunch, Africa is the world’s second-fastest-growing and profitable payments and banking market after Latin America. The continent is home to over 500 financial technology firms, most in Nigeria, South Africa and Kenya.

According to The World Bank, about 66% of Sub-Saharan Africa’s population is unbanked. The unbanked population is another reason financial technology businesses thrive in the continent. They leverage technology to modify, automate and enhance financial services for consumers and businesses.

According to Business Elites Africa, 75% of Nigerian financial technology startups earn an average of $5 million annually. Given the continuous funding for financial technology companies in Africa, the sector will continue to grow with internet penetration and smartphone usage.

2. Food Business

With many investors benefiting from Africa’s resources, the food business is one of the businesses in the continent with a fast growth percentage. According to Business Standard, Africa’s food industry recorded a growth of 3.6% in 2020-21 and 3.9% in 2021-22. Food is a basic need for everyone, making it profitable for businesses for entrepreneurs in the sector.

The growth is driven by soaring demands for packaged and processed foods and the high consumption of frozen and dairy products. The food and beverage industry expansion and innovation are other growth contributing factors. According to Nairametrics, a more significant food Crisis is looming in Africa.

The Russia-Ukraine war, low purchasing power, political instability and conflicts are soaring food prices to unprecedented levels in the continent. Meanwhile, Agro entrepreneurs are benefiting from feeding over one billion people. Entrepreneurs earn huge rewards locally by storing and packaging food products with an excellent transportation network.

3. Real Estate Business

With Africa’s large population, there is a high demand for commercial and residential properties, making the real estate business thrive. According to Nairametrics, The Nigeria real estate market grew by 1.77% in 2021 and 10.84% in the first quarter of 2022. The Egyptian real estate market generated $10 billion, representing a growth of 8% in 2021.

According to Nairametrics, Egypt’s real estate market has a growth projection of 6.5% in 2022. Kenya’s real estate market rose by 5.2% in Q3 2021 and is projected to grow by 5.9% in 2022. The real estate business is one of the most valued in Africa, with entrepreneurs earning from leasing, buying and renting commercial and residential properties.

The real estate business is highly profitable but requires knowledge and experience. To get started in Africa’s real estate business, consider seeking advice from experienced realtors and learn from previous mistakes. Learn the industry’s strengths, weaknesses and how it works.

4. E-Commerce Business

Electronic commerce is a fast-growing African business due to technological advancement and innovation. Firms in this sector allow individuals and companies to trade goods and services through the internet. According to Vanguard Newspaper, Africa’s real estate market value has a projection to reach $180 billion by 2025. The report further disclosed that Africa’s eCommerce ventures secured funding of more than $256 million in 2021, representing a 40% growth from 2020.

According to Africa Business Communities, the e-commerce industry is expected to generate annual revenue of $46.1 billion by 2025. The lucrative industry business involves facilitating the sales of goods and services between companies and their customers. E-commerce ventures also facilitate the sales of goods and services through third parties. Jumia, eBay, Konga, and Kilimall are a few examples of African e-commerce platforms.

5. Logistics Business

Logistic business is a lucrative and fast-growing business in many African countries. Whether in Mauritius, South Africa, Ethiopia, Ghana, Kenya, or Nigeria, entrepreneurs earn considerable rewards in the industry. According to Market Watch, Africa’s logistics market rose from millions to Multi-million dollars from 2017 to 2022. Reports from Sawya show that Egypt’s Suez Canal recorded a revenue of $704 million in July 2022, representing an increase from the $531.8 million reported in July 2021.

According to Research and Markets, Nigeria’s Logistics and Freight Market is expected to grow with a compound annual growth rate (CAGR) of over 3% from 2022 to 2027. The business is profitable in various African countries with the rise of delivery agencies working hand-in-hand with traditional and online retailers. Delivery agencies streamline the transfer of goods to customers’ destinations. Consider researching the business’s strengths and weaknesses before investing and focusing on building an online presence for promotions.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

5 South African Women Entrepreneurs’ Success Stories

It’s not easy being a female entrepreneur, but that didn’t stop this list of great women from going above and beyond in order to reach their goals. Here are 5 South African Women Entrepreneurs’ Success Stories.

1. Maria Ramos

Maria Ramos, chief executive officer of South Africa’s Absa Group, moderates an interactive session titled “Rethinking Africa’s Growth Strategy” during day two of the 2010 World Economic Forum (WEF) annual meeting in Davos, Switzerland, on Thursday, Jan. 28, 2010. The organizing theme for this year’s meeting is “Improve the State of the World: Rethink, Redesign, Rebuild.” Photographer: Chris Ratcliffe/Bloomberg via Getty Images

Maria Ramos is a Portuguese South African businesswoman who today is the CEO of the ABSA group. She first moved to South Africa from Portugal with her parents, where she later became a citizen. After university, she primarily worked in finance and banking, taught economics, and served as an economist, which is just the beginning of this successful businesswoman story. Maria would go on to become one of the most successful businesswomen in South Africa.

She was appointed the country’s director of general finance, from which she moved to the position of CEO of Transnet in 2004. There she began to transform the country’s economy by reorganizing the debt-ridden company. As a result, she was ranked by Fortune magazine as one of the most powerful women in international business for four years in a row. It’s no wonder that Maria Ramos tops our list of female entrepreneurs in South Africa and well known South African entrepreneurs in general! As one of the most successful businesswomen in South Africa, it was essential to mention Ramos’ many impressive accomplishments. As a learned economist, innovative businesswoman, and dedicated leader, Ramos is a perfect example of a successful businesswoman in South Africa.

2. Basetsana Kumalo

Basetsana Kumalo, also known as Bassie, was part of the beauty pageant circuit since the age of 16, where she was crowned Miss Black South Africa and Miss Soweto. Four years later, she was crowned Miss South Africa. While still having the crown, she shifted her career by starting to work for the TV program Top Billing. From here, Kumalo’s impressive successful businesswomen story began to emerge. 

She became a 50% partner of Tswelopele Productions, the company which produces top billing, and executive chairperson of Tswelopele Group and Tswelopele Publishing. This partnership alone was enough to prove Basetsana Kumalo’s merit as one of the most successful South African female entrepreneurs. Her pivot into the media industry is nothing if not impressive. But that’s not all; since then, she has developed a clothing line, sits on the boards of five companies, and endorses a Revlon Hair Product. With all of these impressive achievements—and her tireless dedication to helping to improve the economy – Basetsana Kumalo is not only one of the most well-known South African entrepreneurs, she is also one of the most influential female entrepreneurs in South Africa.

3. Khanyi Dhlomo

Khanyi first started gracing magazine covers by the age of 15; she went on to be a radio newsreader at 18, television newsreader at 20, and editor of True Love at 22. After this short rise to the top and eight years at True Love, she decided to move to Paris to run a South African touring campaign, before studying at Harvard. For many, this would have been more than enough to make a successful businesswoman story, but Khanyi Dhlomo was only beginning her career as a successful businesswoman in South Africa. 

While at Harvard, she struck up a plan to publish her own magazine. After returning to South Africa, she launched Destiny, a magazine that combined business content and lifestyle. Since then she became a director of the Foschini Retail Group and CEO of Ndalo Media. Dhlomo has also launched her magazine into the digital space—leading the industry by example and continuing her impressive record of innovation as one of the most successful South African entrepreneurs. Dhlomo is now recognized globally for her efforts and achievements—serving as a wonderful example of what is possible for SA entrepreneurs if they continue to work hard and follow their dreams. 

4. Wendy Luhabe

Wendy is a South African businesswoman that has pioneered many initiatives in attempts to provide economic empowerment to women. Wendy got her first exercise in social entrepreneurship in 1995 after she founded Bridging the Gap. An impressive start to her successful businesswoman story—but it isn’t even close to being the end of Luhabe’s wonderful endeavors and achievements as a successful businesswoman in South Africa. Since then, she went on to find the Women Investment Portfolio Holdings (Wiphold) and was listed as one of the 50 Leading Women Entrepreneurs of the World.

She is now the Chair in the Women Private Equity Fund and on the board of the IMD Business School. Recently she was also appointed by the US Secretary of State to the Council on Women’s Business Leadership. Wendy Luhabe has already achieved so many incredible accomplishments as one of the top South African female entrepreneurs—primarily due to her innovation and tireless efforts. Although she has already done enough work for a lifetime to stand among the well-known South African entrepreneurs, Luhabe continues to strive towards greatness – leaving us excited to see what we’ll see next.

5. Felicia Mabuza-Suttle

Known as the South African Oprah, Felicia started by being born into an entrepreneurial family in Sophiatown. Although this factor alone would have been enough for many pursuing a successful businesswoman story, Mabuza-Suttle wasn’t satisfied with good fortune alone. She was determined to make her name as one of the successful South African female entrepreneurs by working hard and dedicating countless hours towards her dream. After studying at a University in America, she entered the television industry, working her way up to an executive position at Houston Public Television. It was during her time with the Huston Public Television that she honed her skills and took notice of practices that she would use in her later successes. Mabuza-Suttle started working on ideas that would later go on to become loved by many in South Africa when she concluded that she had spent enough time studying the industry in America. She then returned to South Africa in 1994 where she landed her on the TV show on SABC, The Felicia Show.

She went onto become the executive producer of the Africa Channel and a founding member and non-executive director Pamodzi Investment Holdings Ltd. She also owns a successful restaurant and is a bestselling author of the book Dare to Dream. With so many amazing accomplishments, Felicia Mabuza-Suttle is a fantastic example of what it means to be a successful businesswoman in South Africa. Moreover, Mabuza-Suttle has helped to redefine industry standards in South Africa—helping her to stand out even more among well-known South African entrepreneurs. 

So next time you’re struggling to get through a day of running your business, why not look through this list for some inspiration.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

How to Start an Online Clothing Store: The What, Where and How of Running an Ecommerce Fashion Store

In 2022, retail ecommerce revenues from apparel and accessories sales in the U.S. reached $180.5 billion, and by 2025, Statista projects this number to increase to $295.7 billion.

With drivers of growth such as digital channels, increased online access through mobile devices and technological innovations, it’s no wonder that the online fashion industry has skyrocketed — and if you’re an entrepreneur with an eye for fashion, there’s plenty of room to join in on the action.

For startups and large enterprises alike, ecommerce offers a huge opportunity to get your business off the ground without the overhead that can come with traditional brick-and-mortar operations. 

However, launching an online business rarely happens overnight. And especially for business owners with little or no technical expertise, going digital may seem like more work than it’s worth. 

But rest assured, you’re not alone — in this guide, we’ll walk you through everything you need to know about starting your own online clothing store and how your business can reach its fullest potential. 

Selling Clothes Online vs. Offline

Although brick-and-mortar stores still retain a strong foothold in the industry, the grip on offline stores has been weakening: online apparel sales now make up 46% of all U.S. apparel sales.

Let’s take a look at some of biggest advantages of selling online versus offline:

  1. Lower barriers to entry: Establishing a storefront can take a few days or weeks online, while getting started in a more traditional environment can take a lot longer with a much higher initial investment.
  2. Lower overhead costs: Opening a brick-and-mortar store can cost between $50,000 to $150,000, while most online clothing business models require substantially less. 
  3. Convenience for shoppers: Customers can shop at any time of day, and it’s more convenient than traveling to shop in-store. 
  4. Omnichannel marketing: Omnichannel commerce helps connect all channels, both in-store and online, to create a seamless customer experience, which could result in a 33% increase in revenue.

How to Start an Online Clothing Store

The perfect time to start selling clothes online was about 15 years ago when the market first began to grow — but the second best time is right now.

With so much potential on the horizon, taking a leap into the world of ecommerce stores now can help you capitalize on trends rather than letting an opportunity pass you by.

But before you start listing your wares for sale, you need a foundation that will steer you in the right direction from the start. These seven steps can help you prepare in the best way possible for ecommerce success.

Choose a clothing niche.

Instead of making it your mission to sell clothing for everyone across every demographic, hone in on something a little more specific that’s based on your personal interests and business goals.

When considering your options, keep these four points in mind:

  • Be unique. Ecommerce stores are a dime a dozen, and if your clothing brand is the same as every other, you’re likely to get lost in the crowd.
  • Choose a niche that you’re passionate about. Think about the kinds of clothes you buy, the items you’d love to see on the market and what types of products you’d be eager to share with friends or family.
  • Ask yourself whether you can add value and position yourself as an authority. Examine where there are holes in the current market in which you can make a difference or add value. For example, if you have experience in sustainability or social work, consider a fair trade or nonprofit clothing line. 
  • Make sure the niche has earning potential. Find a place to insert yourself — or a unique value proposition — that allows for quicker growth and the ability to earn money.

Determine your business plan.

A well-thought-out plan is a must for starting any big or small business — and a good business plan goes far beyond “sell items, make money.” Instead, it delves into the specifics of how your business will operate, including:

  • A high-level executive summary that provides an overview of what your company hopes to accomplish.
  • A company description, including product lines, customer demographics and plans to remain competitive.
  • A market analysis that looks into the data and statistics of the marketplace, including average sales, the number of other sellers and projected growth rates.
  • A competitive analysis that focuses explicitly on competitors in the same space.
  • A marketing plan covering details of online and offline sales and marketing strategies.
  • Financial projects both for the near future and from a long-term perspective.

Another big part of creating your online retail business plan involves choosing a business model. In the ecommerce clothing retail world, there are four common choices: Print-on-demand, custom cut and sew, private label clothing and dropshipping.

Print-on-demand.

A print-on-demand business prints or otherwise alters pre-existing clothing, such as t-shirts or hoodies, based on customer orders. This can be a custom process — for example, company logos — or based on a predetermined selection of designs. When a customer places an order, either you or a third-party printer will create products as ordered.

Print-on-demand is a good idea for business owners who have minimal retail experience or a limited budget to help build up profit margin.

Custom cut and sew.

Custom cut and sew, as the name implies, refers to companies that design and sell their own products. Some custom cut and sew businesses produce all clothing in-house, while others outsource to plants outside the country. 

While this business model is a great opportunity to launch a truly unique brand, keep in mind that starting this kind of online clothing store may require more funding and a deeper understanding of design principles.

Private label clothing.

As a private label clothing company, you can partner with established manufacturers to order unique products marketed under your brand. Instead of being designed in-house, products are designed, produced and branded for individual sale by a selected third party.

The investment in private label clothing can be higher, because it requires finding a reliable manufacturing partner and paying an upcharge for branding. However, this method can allow for more flexibility in batch size and sampling, letting stores evaluate products and fine-tune strategy without breaking the bank.

Dropshipping.

Dropshipping is arguably the easiest of the ecommerce business models. Dropshippers essentially act as middlemen; when a customer orders an item, the dropshipper then orders from a wholesaler for delivery directly to the customer. 

There’s little investment required to start a dropshipping business as there’s no inventory kept in stock or a need to spend money on orders in advance of customer activity.

Select your ecommerce platform.

If you want to sell online, an ecommerce platform is a must-have. Luckily, the market is full of high-performing ecommerce platforms that can support your storefront, but instead of immediately choosing the easiest or cheapest option, ask yourself the following questions:

  • How do I want to run my business? Do I need a lot of support, or will a straightforward and hands-off platform meet my needs?
  • How much technical knowledge do I have? Am I prepared to do any kind of coding to bring my site to life?
  • What kind of features do I want my platform to provide, like email marketing strategy, SEO, a custom domain name or SSL certifications?
  • What can I afford to spend on an ecommerce platform? Do I have the budget to pay for additional add-ons, themes or plugins?

Some platforms are bare-bones, providing a blank canvas, so to speak, to customize a storefront — these are often referred to as open source. With open-source solutions, the user has full control over the source code, thus allowing for complete customization, all the way from product pages to themes to check-out experiences. However, with more customization often comes more complexity, so any technical changes are best handled by certified web developers. 

The other option, SaaS (software-as-a-service), is a subscription-based solution that is built and maintained by a third-party provider so that users can essentially “rent” the software, without the added complexity of building and developing the platform. Simply by paying a monthly or yearly subscription, SaaS users have access to an array of pre-designed themes, plugins, modules, templates and add-ons that allow users to quickly and easily customize their storefront. 

Choose your domain name.

Your domain name should align with your brand name as well as your ultimate business goals and available products. Be sure to choose a domain name that’s logical, easy to remember and easy to access. Short names are always better than long ones, and confusing names with multiple repeating letters or letter sequences can leave prospective buyers lost on the web.

When choosing your domain name, keep these tips in mind:

  • Avoid hard-to-spell names. Stick with basic words or known phrases so that prospective customers can easily find your site.
  • Choose a name that is scalable. The state of your business when you start it may not be the same as what it evolves to be down the road. As such, you want a business name that can accommodate potential growth in the future.
  • Be unique. Make sure your domain name speaks to your brand identity and business without the risk of being confused with the competition. 

Choose your templates and customize your store.

Most ecommerce website builders have templates that can help you get started with customization options to meet your unique needs. Quality templates can make it easy to put together a store, offering ways to customize everything from navigation to product pages for a site that works well and speaks to your vision as a brand. 

With a BigCommerce store, merchants have access to a variety of free and paid themes and templates specifically designed for fashion brands. Plus, BigCommerce’s open template files allow you to bring custom design elements to your new store.

List your products.

Once you’ve established the framework of your site, you’re ready to list the products you have for sale. Remember that the display of products, the quality of your descriptions and even the navigation of your ecommerce page can directly influence your sales.

Product descriptions.

Product descriptions may sound mundane, but quality content can make a huge difference. On ecommerce sites, product descriptions are a primary driver for SEO, and they also play an incredibly important part in telling customers what you have to offer and why they should buy from you. 

Use colorful, high-quality language that paints a picture for customers. Since buyers can’t physically handle your merchandise, product descriptions are effectively the next best thing. 

Product display.

Product display should complement product descriptions completely, providing a way to show and tell shoppers what to expect. A single photo won’t cut it; provide images of clothing items from all angles, up close and at a distance, so that customers can make an informed decision.

Photographed clothing on models where possible, or a mannequin when not. Photos should be high quality and showcase fabrics, front, back and side details and even styling options when possible.

Navigation.

Seventy-nine percent of web users say that a poor experience on one site will lead them to search for another to meet their needs — which goes to show that site navigation is an integral part of making sales. 

When a site visitor is completely overwhelmed with menus, dropdowns and navigation options, going through the effort to find the right products can be very overwhelming. Regardless of how many different products you sell or categories you have, keep navigation simple and easy to use. 

Checkout.

The checkout process is a crucial part of making money; after all, if your shoppers don’t finish a transaction, you’re not going to make a sale. In fact, 21% of online shoppers in the United States have abandoned their shopping cart due to a long, complicated checkout process.

To make your checkout process as fast and painless as possible:

  • Make guest checkout options easy to access.
  • Accept auto-filled details when possible, like credit card info stored in Chrome.
  • Accept a variety of payment processors, including gift cards, credit cards, debit cards, PayPal and buy now, pay later options such as Affirm or Sezzle.
  • Opt for one-click checkout for a quick and easy checkout.

Site search.

When customers want access to information quickly, a search is the easiest way to do so. To minimize the frustration felt by customers who just want to know more about you or your products, make sure your search function is effective and easy to use. 

Publish and market your clothing store.

Your store is up and running, your product descriptions and photos are stellar and your page is optimized for success — but where are your customers? In an ecommerce marketplace, the best way to get them to you is through top-notch digital marketing. These three basic tools are the catalyst you need to get your shop off the ground.

Email marketing tools.

Email marketing is one of the single best ways to target customers, providing significant value (email marketing has an average ROI of $42 for every dollar spent) in a low-cost way. Emails introduce your brand to new customers and, in time, keep your fan base coming back. Offering promotions such as discounts and exclusive offers are among the best ways to get recipients to open emails.

Social media marketing. 

Social media is one of the most important strategies for launching a new business. Generally, marketing needs a launching point — you can’t send emails to a nonexistent address book, for example — but the promotional power of social media platforms can get your message to your target market to help you hit the ground running.

Sponsored and promoted posts can be very effective, particularly when special attention is paid to how these posts are used to target audiences. Around 72% of U.S. online consumers admit to finding new products and services through social media advertising, so using promo posts to grow your presence and find new buyers is a very viable strategy.

Content marketing.

Everything you put on the web, from your product descriptions to your blog, should speak to your overall mission as a business. Strong content is a foundational element of SEO, too, so the more your writing touches on the right keywords and phrases, the better.

To help our merchants better focus on tailoring their frontend experience without jeopardizing the ecommerce functionality on the backend, your BigCommerce store can easily integrate with top content management systems such as WordPress, Bloomreach and Deity.

Best Practices for a Successful Online Clothing Store

As you’re preparing to launch your online clothing store, follow these best practices to help keep your business on track.

Simplify your navigation.

If you’ve ever clicked on a dropdown on a website and found yourself confused by menus inside of menus, you’re not alone. Massive, complex menus can be downright confusing, scaring customers off before they ever have a chance to see your products. 

When in doubt, simple menus are always the best. Narrowing the focus down to the key points, even if this means artificially simplifying product categories.

Prioritize SEO.

Utilizing search engine optimization techniques can ensure potential customers find you on search engines when looking for your products. From your homepage to your product descriptions, be sure your content prioritizes the keywords and phrases that align with your products and branding.

Have engaging web design.

It may sound a bit shallow, but appearance matters a lot online, and poor site design can cost you more than you realize. To help keep customers coming back, make sure your design is engaging, responsive and attractive. Think personalized recommendations, chatbots and mobile compatibility. 

Provide popular payment options.

Credit cards have long reigned supreme in the world of online payments, but they are no longer the only option on the market. With new payment methods such as Apple Pay, PayPal and mobile wallets, just the basics won’t do. 

Another emerging payment trend is buy now, pay later, which gives customers the option to choose a financing plan and pay in installments instead of having to pay the entire cost up-front. Luckily, BigCommerce supports a wide variety of buy now, pay later (BNPL) options, such as Klarna, After Pay, Sezzle, Affirm and more.

Advertise where your audience is.

Unlike the old days of advertising, where customers from all demographics saw ads on TV or heard them on the radio, today’s marketing methods are more targeted than ever before.

When you want to make sure your advertising dollars go toward the right people, you want to advertise in the right place. Rather than throwing money into the wind, figure out where your customers are and follow them there, whether it’s InstagramFacebook or even TikTok.

Starting any kind of business can be a big gamble, but the online clothing market is a good place to be. With upward trends and numerous business models that allow for flexibility (and affordable), starting an online shop can be an easy recipe for success. When backed by the perfect online platform and a strong business plan, there’s never been a better time to bring your clothing store dreams to life.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

6 Types of Ecommerce Tools You Need for a Successful Online Business

Whether it’s an all-in-one website builder, an analytics plug-in, or shopping cart software, ecommerce tools are integral to the success of ecommerce stores worldwide. 

These tools do more than just help online stores run smoothly. They also help these businesses grow and keep pace with consumer demand—and stand out against the competition. 

What are ecommerce tools?

Ecommerce tools are pieces of software like apps, platforms, and plug-ins that help business owners manage their online stores. 

While there are many different kinds of ecommerce tools, they all share a common purpose: to streamline, organize, and automate the processes of running and growing an ecommerce store. Examples include drag-and-dropwebsite builders, inventory management software, and analytics tools, among others. 

Why are ecommerce tools important?

Building software like mobile apps and shopping carts from scratch can be time consuming and expensive. But with a robust set of ecommerce tools, it’s possible to streamline the process, manage your online store efficiently, and keep costs down. Beneficial features include:

  • Tools to build and host an online store: Ecommerce tools are literally the building blocks of any online store. Ecommerce platforms typically offer tools like website builders to help easily build an aesthetically pleasing online store, and web hosting, which enables shoppers to access and shop on the site.
  • Analytics tools: Analytics help online stores identify what’s working and what’s not. Tools like Google Analytics let you track metrics like key performance indicators (KPIs) and offer insights into profitability. SEO analytics can help you discern how to bring more traffic to your ecommerce store by increasing the ranking and visibility on search engines. 
  • Tools for day-to-day operations: If you’re running an online store, there are a lot of moving parts to keep track of. Some of the best tools an ecommerce business owner can use are those that help organize the day-to-day business operations of the store, like making sure internal business operations are taken care of alongside organizational needs. 
  • Marketing tools: Marketing campaigns help ecommerce sites establish brand identity, increase traffic, and convert leads into repeat customers. With the right marketing tools, online businesses can track a campaign’s effectiveness, automate content creation, and maintain relationships with online shoppers via email, social, and even a dedicated blog. 
  • Tools for customer service: A PwC report on customer experience found that superior customer service attracts customers who are more likely to subscribe to newsletters and make repeat purchases. Armed with customer service tools, online stores can provide care for shoppers, nurturing them along every step of their customer journey. 

6 types of ecommerce tools

There are numerous ways to create, manage, and boost your ecommerce website. Below are six types of ecommerce tools that are most commonly used by online businesses.

1. Content creation

Creating content for an ecommerce website can be a powerful way to increase visibility. It’s also fairly straightforward, thanks to ecommerce tools like: 

  • Canva: Canva is an ecommerce tool that helps teams—even those with little to no experience—create aesthetically pleasing designs. Whether designing a brand identity or just creating supportive imagery for your online store, Canva’s drag-and-drop tools make it easy to create and share well-designed assets. 
    • WordPress: Not all ecommerce websites will need a dedicated blog. But for those that do, a content management system like WordPress may be helpful. WordPress can help in developing a blogging strategy to build and nurture customer relationships, establish a brand, and generate recurring traffic. 

    2. Communication and internal organization

    Ecommerce tools can also be beneficial for the inner workings of an online business. This could mean anything from having a dedicated space to communicate with employees to a platform to streamline project management tasks. 

    • Slack: A messaging platform designed with workers in mind, Slack lets you and your employees chat with each other in real time. This can be a productivity booster for remote workers, especially because Slack enables teams to get organized, manage each other, and communicate about daily to-do’s. 
    • CodaCoda is a robust productivity tool that can help manage different aspects of your business—think marketing calendars and tracking docs. It’s both highly editable and customizable, making it a great tool for organizing projects internally. And as an added bonus, Coda offers a Shopify pack that integrates with your Shopify store. 
    • Monday.com: Monday.com is a flexible and customizable project management tool that automates workflows and centralizes work processes in one place. Online stores can utilize Monday.com to stay on top of inventory management, keep track of important metrics, and more. 

    3. Sales and logistics

    Sales and logistics are a significant part of running an online business. While some ecommerce platforms offer these tools as part of their overall services, there are also a few prominent stand-alone options. 

    • Shipwire: Shipwire is a global fulfillment platform that fulfills orders for direct-to-consumer, retail, and dropship channels. By integrating with your existing shopping cart and marketplace, Shipwire provides logistical support and enables both national and international shipping. 
    • VeeqoVeeqo provides both fulfillment and inventory management tools for ecommerce websites. Think of it as a one-stop shop for order fulfillment—with real-time inventory updates, order management, and reporting and forecasting tools to help prepare for your business’s future. 

    4. Marketing

    There are many different marketing tools, from content marketing to paid ads. Among the options: 

    • Mailchimp: Email newsletters are a powerful ecommerce tool: They provide a direct channel to customers and offer a dedicated space to share updates, promotions, and other information. An email platform like Mailchimp streamlines the marketing process by helping you build, send, and track email marketing campaigns. An added bonus: Mailchimp integrates with Shopify, meaning it syncs your Shopify data—including customer, product, and purchase data—to Mailchimp.
    • Constant Contact: Constant Contact is an all-in-one marketing tool most popular for its email marketing services. The user-friendly platform can be a good fit for new business owners because it can help online businesses build and manage email lists, track outgoing emails, and more. 
    • Buffer: Establishing a consistent social media presence is an easy way to increase your online store’s visibility. Buffer is an easy-to-use social media management platform that makes the process easy. It’s a fairly straightforward ecommerce tool that enables online stores to schedule social media content—via Facebook, Twitter, Instagram, and LinkedIn—in advance. 

    5. Analytics

    Ecommerce analytics measure user behavior, performance trends, and return on investment (ROI). With the right tool, it’s easier to make informed decisions that potentially increase sales and reduce costs. 

    • Google Analytics: With an ecommerce tool like Google Analytics, it’s possible to gather insights about returning visitors and data around real-time stats like: How many people are on the website? Where is the traffic coming from? How are visitors engaging with products?
    • OptimizelyOptimizely is a digital experiences platform that lets you experiment with comparative research known as A/B testing and deliver personalized, targeted messaging to ecommerce site visitors. In practice, this means you can gain insight into the efficacy of your experiments and use that data to uncover what content will (and what won’t) convert.

    6. Customer service

    An ecommerce tool that helps support online shoppers during their customer journey is crucial. Ideally, you’ll want a customer support platform that both helps retain repeat customers and attracts new ones. 

    • Acquire: Acquire’s platform helps online stores provide high-quality customer support, streamlining workflows and customer information for customer service agents. Think of it as a unified experience: Customer service representatives can see queries across all digital channels in one place and resolve issues more efficiently. 
    • ZendeskZendesk is a popular customer support platform and ecommerce tool that puts all of your support tickets from different channels—social media, email, and chat—in one place. With Zendesk, it’s possible to embed live chat into your Shopify-powered site, easily access relevant customer data, and troubleshoot support tickets faster. 

    Ecommerce tools are integral to the success of online stores. With the help of the right ecommerce tools, businesses have the capabilities to:

    • Design and build an ecommerce website that’s aesthetically pleasing and easy to navigate
    • Use analytics tools to measure user behavior and uncover what’s working on the ecommerce website
    • Automate workflows and keep day-to-day operations organized
    • Build marketing campaigns to establish brand identity and gain greater customer visibility
    • Offer robust customer support that encourages repeat customers

    Ultimately, ecommerce tools not only help establish online businesses—but also help them to grow.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

    If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

    If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

    6 Ideas to Get Your Small Business Started on TikTok

    In the world of social media, TikTok marketing has quickly become one of the best ways to showcase your business.

    The short video app announced in 2021 it had surpassed one billion monthly active users and was the most downloaded app of 2020.

    TikTok is known for memes, dance challenges, and viral moments, and it’s also attracted both top brands and small businesses. In fact you’d be hard pressed to find top sellers who aren’t at least experimenting on the app.

    If you’re new to TikTok, it might be intimidating to start on a whole new platform with its own quirks, filters, and trends. But fear not: we’ve enlisted the help of a small business TikTok pro to give you some ideas to get started. And if you’re already on TikTok, you might pick up some new ideas.

    Why businesses should be posting on TikTok

    We’ve already established that TikTok is popular, but does that mean it will actually help people discover your brand?

    The answer is a strong yes. Unlike other social media platforms, TikTok doesn’t just show you videos from people you already follow. The app’s home page, known as the For You page, is a never-ending stream of content that mixes in a healthy dose of videos from people you don’t follow but that the app thinks you might like. That means there’s a high likelihood of potential customers finding your videos without having to go directly to your profile.

    TikTok wants to keep people on the app for as long as possible by continuously feeding you new videos. That means if you sell makeup, for example, TikTok wants to get your content in front of the eyes of people it has already identified as beauty enthusiasts.

    TikTok can do wonders for your brand, but the trick is making content people actually want to watch, favorite, and share.

    This unique take on discoverability has allowed accounts to become overnight viral sensations and has let brands putting out content grow at an exponential rate.
    There’s even a #smallbusiness community on the app for entrepreneurs, sharing and boosting content with their own trends, sounds, and hashtags.
    With a free TikTok business account, you can put your shop’s website in your profile bio, leading customers directly to your store. You can also add a Linkpop page, which allows you to curate your online store, featured products and other types of content, using just one link. This is just one way you can attribute Tik Tok as a monetization tool.
    TikTok can do wonders for your brand, but the trick is making content people actually want to watch, favorite, and share.

    Meet your TikTok expert

    Erin Dubs is the owner of Azur Fit, a fitness clothing brand that she started in August 2018. She initially started with tank tops, but demand has expanded her collection to include leggings, bras, sweats, and swimsuits.

    Erin has amassed 126,000 followers on her TikTok account, @erinndubs, where she promotes her business and offers a glimpse behind the scenes. 

    “TikTok is not something that can be ignored,” Erin says. “It definitely gives you a step up if you do have it.”

    She said that when she has a popular TikTok, the effect is immediate.

    “When that happens, there’s consistently always 300 people on the website all day long. It’ll bring in 60,000 views over the course of just a few days,” she says.

    The first time Erin went viral on TikTok, her inventory was wiped out.

    Even TikToks with smaller views are valuable, she said, because it still drives so much traffic to her website and Instagram. Other founders have seen similar results, using TikTok for business as a way to bring awareness to their shops.

    “It’s eyes on your website, and it works really well. So sometimes I just need that reminder, like, oh yeah, make a TikTok today.”

    On TikTok, authenticity is key

    Erin stumbled on her TikTok strategy accidentally, but it’s an important lesson in authenticity. Audiences on TikTok don’t just want to be sold something, they want to be educated, inspired, or entertained by a real person.

    It actually took Erin two tries to find her sweet spot on TikTok. She originally launched @AzurFit, showing off her products and behind the scenes at photoshoots. But she realized, despite gaining some followers and views, that it wasn’t translating to sales. The people watching were not actually becoming customers.

    She abandoned the account for some time before picking the app up again, switching the account to her name. This time, she took a more personal approach, showing her personality or participating in challenges. Then one day, a commenter asked her about running her business and something clicked. She began posting TikToks about her business and giving advice. This opened her up to a whole new audience.

    Since then, she’s had multiple viral TikToks, gained followers, and seen an increase in sales.

    “It was really cool. I wasn’t talking directly about my product, I was giving business tips, and that was turning into sales,” she says.

    She realized that taking a more human approach, as opposed to simply pushing product, is what actually sold her clothes.

    She also uses @AzurFit for more product-focused TikToks. 

    6 TikTok ideas you can use for your small business

    So how do you actually be authentic on TikTok? We talked to Erin about proven formats she’s used that you can try for yourself.

    1. Behind the scenes

    Showing the inner workings of your business is one of the most popular types of videos that companies post on TikTok.

    These TikToks show the real side of running a business and give customers a look at how their orders come together.

    “I always tell people to be transparent on TikTok,” Erin says. “People want to see proof of what you’re doing, whether you’re shipping out your very first order or you’re talking about your sales on a launch day.”

    That doesn’t mean you have to get into all the nitty-gritty details, but showing how you run your business gives a human touch and satisfies curiosity. You’d be surprised what people find interesting that you may just see as part of your day.

    “You always have something to talk about, no matter what stage you’re at,” Erin says.

    Erin, for example, has posted videos showing her stockroomsetting up for a pop-up event, and showing how she receives inventory through a window in the office. These ideas not only offer transparency, but show your products are in demand.

    You can also try filming a TikTok of:

    • Organizing your products or office space
    • Celebrating milestones like your 100th sale or an anniversary
    • Preparing for a new product launch
    • Showing how you design and select products

    2. Pack an order

    Packing an order in a video is a fun way to show what happens behind the scenes while also showing the care you put into each order.

    This is your chance to show potential customers what to expect when their package arrives. It’s an especially great idea if you include things like freebies, thank-you notes, or special packaging.

    Some businesses on TikTok even have customers request to see their order package in a video, which is a special bonus for them if you have time. Just remember to never reveal a customer’s personal information, such as their full name or address.

    Erin has done this idea by shooting a timelapse of her and her staff packing many orders.

    3. Business tips and advice

    This format has been a winner for Erin and has drawn in many followers.

    There are many other small business owners and aspiring entrepreneurs on TikTok who love to hear advice, and you can provide that. While they may be drawn in by that advice, they can also become customers and help grow your following so even more people see your TikToks.

    Again, you don’t have to reveal all your secrets, but transparency lends itself to authenticity. In the process, you’ll also build your personal brand as a business leader and inspiration to others.

    Erin, for example, has shared:

    She also has fun with these TikToks. Some are longer series of tips, some are just quick videos with snappy music and tidbits of inspiration. Remember: TikTok isn’t LinkedIn. There should be an element of entertainment. 

    “I think what works best is just whatever you can do to get eyes on you, whether it’s information, tips, something educational, or something fun and different,” Erin says.

    4. Show how your products are used

    You don’t want this to be the only type of TikTok you’re posting, but you should absolutely show off your products or services.

    The best way to do this is to show your products actually being used. For Erin, that means showing herself, employees, or models wearing the clothing. That can be as simple as a quick change, or something more complex, like showing how to style her clothing.  

    What you show will depend on your product, but here are some ideas:

    • Showing a product resisting water or weather
    • Showing off the stretch of your fabric
    • How to use a skin care product
    • A timelapse of the burn time of a candle
    • Pairing jewelry with an outfit
    • Creating a makeup look
    • Sipping from a handmade mug
    • Cooking with your cookware or utensils

    People want to see and understand how your product will fit into their lives, and this format will show them.

    5.Get to know you or your employees

    TikTok is an app driven by people and personalities. TikToks of people simply talking to the camera are the bread and butter of the app, but you don’t need to have the sparkling charisma of a full-time influencer to make this format work for you.

    People love to get to know the person behind a brand to add the human element. It’s also far more engaging to see a face rather than a steady stream of products.

    This can understandably be challenging if you’re not used to being on camera, but it’ll get easier over time as you become more comfortable on the app.

    Erin is in many of her TikToks, whether she’s giving advice or modelling a product, and her employees (and office mascot!) show up as well.

    To ease in, try posting a simple “get to know me” TikTok and talk about why you started your business.

    6.Interact with customers

    TikTok’s tools lend themselves to interaction in a few ways.

    The first is duets. If this option is on, you can create a TikTok that includes someone else’s video beside it. This is a fun way to react to customers that create videos showing off their orders or reviewing your products. You can even encourage people to post these types of videos by offering discount codes.

    The other option is creating a video from a comment. If a customer asks a question or gives you a compliment, you can click Reply and film a video that includes an overlay of their comment.

    Get out there and make some TikTok magic

    By now you should have a few ideas for getting started on TikTok, or for reviving your account. Each format can be used in different ways, so even just using these six ideas you’re well on your way to posting on a regular basis.

    TikTok can be fickle and knowing what the best time to post on TikTok is important. Some videos will work, and some won’t—you just need to keep trying new ideas and experimenting. You never know when you’ll make it big. Erin says there’s always a chance something simple and unassuming will go viral.

    “It’s amazing. It’s free advertising that would otherwise be literally hundreds or thousands of dollars to get that kind of exposure. So why not take a chance?”

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

    If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

    If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

    Six Proven Ecommerce Marketing Strategies to Try in 2022

    Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide which marketing tactics you should try.

    That’s why we put together an overview of effective marketing tactics and ecommerce tools, along with ideas to help you implement each approach. The ideas themselves run the gamut from straightforward acquisition to generating more repeat purchases from the customer base you already have.

    Try to implement one of these ideas every day for the next few weeks. On the last day of your sprint, take stock and figure out which marketing efforts worked best to drive new sales.

    What is ecommerce marketing?

    Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.

    A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

    You can promote your online store by using ecommerce marketing tools for business as a whole or to drive more sales for specific products. Below is an overview of a few practical ideas to try.

    1. Invest in SEO

    Ecommerce SEO refers to the search engine optimization of an online store. The goal is to get your product pages among the top 10 results on search engines like Google, Yahoo, and Bing. This brings more organic (non-paid and free) traffic to your website. Backlinko found that the #1 organic result is 10 times more likely to receive a click compared to a page in spot #10. 

    Some ways to invest in SEO are

    1. Performing keyword research and including keywords in your page URLs, product descriptions, and blog posts
    2. Optimizing your website structure and creating a good user experience 
    3. Building backlinks from other reputable websites 

    Done well, you can show up for popular search terms related to your products. The screenshot below shows Shopify merchant Everyday Yoga ranking on page 1 in Google search for the term “women’s yoga pants,” which receives more than 49,500 searches per month. 

    SEO seems hard at first, but you don’t need to go at it alone.

    2. Run an influencer marketing campaign

    Influencer marketing is a smart way to accelerate your ecommerce business online. It helps you reach new audiences, build brand awareness, and work with creators that make sales for you. Influencers are like internet celebrities that work as ambassadors for your brand. You pay them to promote your products through free products, cash, or discounts. 

    A recent study by Mediakix revealed that 80% of marketers find influencer marketing effective. Instagram is the most popular channel, with 67% of brands using it. Other marketing channels include:

    • YouTube
    • TikTok
    • Facebook
    • Snapchat
    • Twitch

    Influencer marketing is superb for finding relevant customers. How often have you seen an Instagram post from an influencer, liked what they were wearing, and wanted to buy it? Promoting products through influencers shortens up the sales cycle. With more social commerce features on Instagram and TikTok, shoppers can buy directly from the platform. 

    3. Sell on marketplaces

    It’s no secret that marketplaces are where people shop online. The top online marketplaces sold $3.32 trillion in goods in 2021, accounting for two-thirds of global ecommerce sales

    Marketplaces like Amazon and eBay can help people discover your brand easier, reaching millions of people around the world. Some customers are die-hard marketplace shoppers and there is a higher chance they’ll buy something from you on a channel they know. However, they do come with hefty selling fees and other caveats to consider. 

    That’s why, for ecommerce brands, it’s recommended to use marketplaces to complement your branded store. You don’t need to list all your products on a marketplace, just some of the bestsellers. Create compelling listings that show off your brand and add branded packaging inserts to marketplace orders that encourage people to shop directly from your website. 

    4. Create a TikTok marketing strategy

    Using TikTok for business should be part of every ecommerce entrepreneur’s marketing plan. With over one billion monthly active users and more than 173 million first-time installs across app stores in the last quarter of 2021 alone, TikTok is just as powerful as other social media marketing platforms. 

    Businesses thrive on TikTok by publishing genuine content. Raw and authentic videos tend to get more exposure and engagement than highly edited content, like what you see on Instagram. That’s what makes TikTok unique when it comes to strengthening relationships with an audience. TikTok also has a few benefits that make it different:

    1. TikTok’s algorithm prioritizes content from creators you’ve never seen before.
    2. TikTok’s UI is designed to keep people in the app longer than Instagram or Facebook. 
    3. TikTok’s discovery engine helps videos go viral, no matter your follower count. 

    People are buying what they see from TikTok creators. According to research from Adweekover half (51%) of TikTokers make purchases from brands they see in the app. There is also a place for every niche in the TikTok space, including fitness, goth, NYC, and gay TikTok. The platform also offers livestream shopping and advertising to help promote your products. 

    5. Run PPC campaigns

    Pay-per-click (PPC) advertising is the main model of online advertising for businesses both large and small. It’s backed by data, easy to scale, and offers a good return on investment. PPC ads often target online ad space in search engines, social media platforms, or websites. These ads work well for ecommerce brands because they target ready-to-buy shoppers and can lead to higher sales than organic marketing. 

    The two most popular platforms to run PPC ads on are Facebook and Google. Google shopping ads are popular for ecommerce brands. You’ve seen these ads before. When you search for “men’s boots,” you’ll notice an ad that shows detailed information about various products related to your search. 

    Facebook ads, on the other hand, run on Facebook and Instagram. You can also target specific personas and leverage a variety of ad formats to promote your products. 

    The big benefit of PPC ads is how targeted you can get with campaigns. You can choose exactly who you’ll advertise to and the type of ad that’s shown. You can also run retargeting ads to people who’ve viewed specific landing pages or previous ads, and encourage them to shop on your site again.

    Say you’re running a shoe store and you get a new line of boots in—you can create ads for those new boots. Maybe the boots are rubber and water-resistant. You can create a group of ads that target keywords like “best rain boots.” This means your ads are showing up in front of people who are looking to buy what you’re advertising. 

    6. Upsell your products

    Most of us have heard some variation of the famous, “Would you like to super size your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering.

    For many ecommerce businesses, upselling and cross-selling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.

    For example, is one of your product models made of slightly better leather? Or does one carry a special component that’s handmade? Make sure to emphasize the difference and ask, in the right places, if the customer might want to upgrade.

    There are two main considerations when using upselling to increase sales:

    1. Make sure your upsells are related to the original product
    2. Be sensitive to the anticipated price range of your customers

    Your product has to fit the customer’s original needs, and they may not be enthusiastic about a higher price point once they have an anchor price in mind. An anchor price is often the first number a customer sees, and it’s the number against which they compare other price points. The new product must be a discernibly better fit than the original for it to be worth the additional cost.

    Anyone who’s ever purchased a computer is familiar with the screen below. Once you’ve selected a particular model, companies will usually highlight upgrades for performance (upselling) or additional accessories (cross-selling) for you to consider.

    Start marketing your ecommerce store today

    There’s no doubt that the right marketing strategy can help reach potential customers, improve average order value, and increase sales. These are all things you definitely want to improve on. By following the ecommerce marketing tips above, you can build a successful store that creates a good customer experience for shoppers and is equally fulfilling and rewarding for you to run.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

    If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

    If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

    Top consumer trends in SA and what they mean for your business

    The customer of today has a number of concerns. Trust, values, and integrity issues are of the utmost significance in a world that is always evolving. But how does this affect the way they interact with your company?

    The State of the Connected Customer report by Salesforce reveals what makes 650 South African respondents tick. So, let’s examine the five trends that matter most to South African customers.

    A trust-based economy is moving to the forefront 

    It’s been a bumpy ride over the past few years. From the global pandemic to extreme weather caused by climate change, trust in the government is spiralling. But 94% of respondents in South Africa said trust becomes even more important in uncertain times. That means customers are increasingly looking to businesses to do the right thing and build great experiences based on trust.

    With only 37% of respondents agreeing they generally trust, there’s work to be done. While most people reported they ‘completely’ or ‘mostly’ trust companies to act with integrity, the trust section of the survey indicates uncertainty for customers.

    In other areas of the survey, a markedly larger proportion of customers provided a definitive yes or no response. When asked about trust, approximately 50% of customers were reluctant to commit to saying they completely trust companies.

    So, what are the five top ways you can build trust?

    1. 84% want to see greater transparency and better communication.
    2. 76% want to be treated as a person, not a number.
    3. 76% want greater assurance that you’re using their data responsibly, and 85% think this is more important than ever.
    4. 76% expect issues to be resolved quickly and proactively with great communication throughout.
    5. 72% want a consistent experience across all touchpoints.

    When it comes to building trust as an organisation, customers are more likely to engage with companies who actively demonstrate good values and prioritise health and safety.

    Building brand loyalty matters more than ever

    The world is now our oyster, thanks to digitisation. While this is great news for consumers, it also means that developing brand loyalty is more crucial than ever – and customer relationships can be influenced by unexpected factors.

    While it’s not surprising that 84% of buyers think about how you treat customers:

    • 70% want to know you treat employees well.
    • 61% are looking at how you respond to racial injustice.
    • 50% will be scrutinising your environmental practices.
    • 47% consider action on economic injustice important.
    • 41% rate you on how involved you are in the community.

    To determine how you meet these requirements, 95 percent of respondents want you to clearly articulate your beliefs, and 79 percent have abandoned a business in favour of one that better fits with their values. However, South African consumers also switch brands for better deals, higher quality, and superior customer service.

    Introducing a loyalty program is an effective model to reward existing customers and attract new ones. Customers like companies who make it simple to redeem, such as by applying rewards immediately, as well as those who provide personalised deals and enable customers to use loyalty points across numerous brands.

    As always, knowing your customer is key.

    Businesses must balance personalisation with privacy concerns

    Today, personalisation goes well beyond communications. Customers expect that you will anticipate their expectations and desires at every touchpoint.

    Digital channels continue to dominate customer engagement. They expect consistent, personalised experiences across multiple channels. In fact, 94% say customer experience is just as important as products or services – but only 63% agree that companies provide consistent, omnichannel experiences.

    While two-thirds of customers are happy to swap personal information for a more tailored experience, an overwhelming majority feel more data is collected than needed, companies aren’t transparent about how they’re using it – and 67% don’t think they benefit from sharing their data.

    To make customers feel more at ease, it’s important to communicate clearly about why you’re capturing personal data and how it will be used – remember, only 24% of consumers feel confident that companies will fully respect their privacy.

    Going back to that 76% of customers who want to be treated as a person, not a number: the appetite for personalisation is there, but only 44% feel like companies treat them as an individual.

    There’s a fine line between the promise of a better life and distrust in technology

    Artificial intelligence has been a game-changer in terms of freeing people’s time, but although 75% of respondents in South Africa are receptive to the idea, 86% believe it has the potential to be a force for both good and bad.

    Less than half of customers understand the role of artificial intelligence in business. To make them feel more at ease, respondents want:

    • Greater control over how it’s used and the opportunity to provide feedback.
    • Access to the research behind the tech.
    • Input from human rights and ethics experts.
    • Inclusion of more diverse data sets.

    Happily, customers are more willing to trust technology when it comes to order tracking and contactless payments, and 60% expect augmented or virtual reality to be used more in the future.

    Helping customers understand the role technology already plays in streamlining and automating their experience is key to reassuring them about its potential to make life better in the future.

    Customers increasingly expect a joined-up experience

    Giving customers a consistent experience across departments isn’t just a nice-to-have: 92% of respondents expect it, and it has a direct correlation to loyalty.

    However, only 14% of customers feel like companies have a consistent voice across departments, with more than half reporting it doesn’t feel like sales, service, and marketing teams share information to give the customer a seamless experience.

    Crucially, 84% of respondents revealed that a lack of consistency across touchpoints makes them lose trust in a company, and 58% lose faith when they receive irrelevant communications that don’t match their experience,

    So, how is South Africa measuring up when it comes to demonstrating consistency across touchpoints?

    • 25% of customers completely trust businesses.
    • 58% of customers somewhat trust businesses.
    • 15% of customers mostly distrust businesses.
    • 2% of customers completely distrust businesses.

    Your biggest takeaway here? Make sure you’re rewarding your customers with a great, joined-up experience in exchange for their data.

    Uniting teams on Customer 360 creates enterprise-visibility not just across departments, but on all channels and every device. This isn’t just key to giving customers a seamless experience, but provides an opportunity to have better conversations and to collect comprehensive data to use for personalisation.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

    If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

    If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

    Boost eCommerce sales with video marketing

    Online eCommerce business is a very lucrative field. However, it takes a lot of hard work, dedication, and time to build your business. You have to have an excellent strategy in place to increase your sales. With eCommerce, there are several things you can do to increase sales.

    One of them is using video marketing. Video marketing is proving to be one of the most powerful strategies to market your business, and it’s increasingly becoming an integral part of the marketing mix. If your business is not using video marketing to promote its products and services, it might lag behind your competitors.

    In the online world, everything is dynamic, and marketing also needs to be dynamic to reach customers. If you are in the eCommerce business, you should be well aware of the importance of reaching out to your customers through your website and social media accounts. As customers have evolved, they have begun paying more attention to online reviews and testimonials. Video marketing is one of the most effective ways to attract leads.

    A lot of influential websites have started to implement video marketing in their business strategies in the past few years. It is because it is a very effective method that businesses can implement in a concise amount of time. Many businesses have seen a tremendous increase in sales by implementing a short video of their products or services. Video marketing can help you increase sales massively for your eCommerce business. Furthermore, it helps you build up trust with your customers. It can be beneficial, but you should know how to use it appropriately. Moreover, it can be an extremely effective way to market your business, and it is beneficial for businesses that need to sell a product or service.

    The eCommerce industry is growing rapidly. People are moving away from traditional shopping and instead are turning to the convenience of the internet. The rise of social media has encouraged people to share images of items they have purchased, increasing the demand for visual content. Businesses that want to increase eCommerce sales through their website need to focus on video marketing. This blog will look at different ways to use video marketing to increase eCommerce sales in your business.

    The Need For Video Marketing In Ecommerce

    Video is becoming increasingly popular among organizations of all sizes. It’s a fantastic approach to connecting with customers while telling your narrative. It’s a great tool for telling your brand’s narrative and attracting new customers. Likewise, video marketing is an excellent approach to reaching out to those who are unfamiliar with your business.

    You can be more creative with video content. It may be utilized for training and gives you a great chance to connect with your audience. Video marketing has increased your website traffic massively.

    Video marketing increases your website traffic and can also help with conversions. Landing pages featuring videos have been demonstrated to increase conversions by 80 per cent. Even including “video” in the title increases the open rate by 19 per cent for email advertisements.

    The Uses Of Videos Marketing

    Besides improving your website traffic and increasing your conversion rate, you can use video marketing for multiple other reasons. Following are some uses of video marketing.

    • Explain The Working And Use Of Your Product and Services In Video
    • Demonstrate Your Product and Services In Video
    • Tell Your Brand Story
    • Share Testimonials And Reviews
    • Create Brand Awareness
    • Share Brand Mission And Values
    • Tell Potential Customers What Makes You Special From Your Competitors

    Video marketing can help potential clients get confidence in your goods, and they can see the product’s quality with their own eyes. It also makes it simple for visitors to share your content on various social media, widening your reach and raising brand exposure. Furthermore, if one of your videos goes viral, your eCommerce business could get significant financial benefits.

    The Types Of Video You Can Make To Increase eCommerce Sales Through Video Marketing

    You need to be creative to make an attractive and successful video for your video marketing campaign, and there is no limit to creativity. As an eCommerce business, you probably sell various products, each of which you can promote in various ways.

    If you know what your prospective consumers want and need and what your current customers enjoy about your products, you can determine what kind of video material will appeal to them the most.

    Following are a few types of videos you can make to increase eCommerce sales through your business’s video marketing.

    Short Videos

    After the rise of apps like TikTok and Instagram, short videos have become more popular. Short videos have a high potential of getting viral, and they usually keep the attention of viewers for the entire duration. Moreover, it is the most common type of video content consumed today. However, you must trim video to an appropriate length to make them short and meaningful.

    You don’t need an expensive camera or a video production company to generate amazing short videos. Making high-quality videos with your smartphone is now easier than ever.

    You can answer typical client inquiries, discuss what makes your business special, or launch a new product in short videos. You can make your video content with a proper script and a distribution strategy, similar to how you would plan out your content marketing. Furthermore, short videos are one of the most effective forms of video for marketing because they help potential customers trust your company. If made appropriately, they can highly increase the eCommerce sales of your business.

    Product Video

    Product videos allow you to demonstrate the benefits and applications of a product to customers at the moment of sale. Video functions as an in-store salesperson, assisting buyers in moving toward a purchase in case there is a reluctance to buy or a lack of understanding of the worth of your product. Multiple businesses have found that the addition of product videos has massively increased their sales conversion rate. Furthermore, Instead of forcing customers to read product descriptions, videos allow you to provide them with a direct and immediate impression of product quality and usage. As a result, it engages them and increases the likelihood of buying your product or service.

    Testimonial Videos

    Customers are significantly more inclined to trust one of their colleagues rather than you. While a textual testimonial may improve the conversion of potential customers, they may not believe that the quote is accurately represented. With a testimonial video, they can hear it directly from their colleagues.

    Clients can watch other individuals talk about your items unscripted and honest through testimonial videos. It offers your company a face and your brand the trust it needs among your target market. You can not only describe your objectives, goods, and general-purpose, but you can also include instances of customer interactions to back up each point.

    Testimonial video has a high impact on the viewers, and it has a high potential to increase the conversion rate.

    The Top Tips To Increase eCommerce Sales Through Video Marketing

    Keep Videos Short

    Keeping videos short is important in the current era of Instagram, TikTok, and more such apps. You have to trim the video to an appropriate length to keep your audience’s attention for the entire duration.

    Specify Your Target Audience

    Before creating videos, you need to perform market research and put some ideas to the test. If you’re going to put time and effort into producing high-quality videos, be sure they’re ready to go.

    Make sure you understand what your potential clients want from a product. You can also take feedback from satisfied consumers about what they like most about your products. Everything can be addressed in your videos as advantages and selling factors.

    Tell a Tale in Videos

    Telling a tale in videos allows you to convey a story about your business or product through visually appealing videos. You can guide your audience through a compelling tale that gets to the heart of their problems, prompts an emotional response, and offers a satisfying solution through video storytelling. People are drawn into the story by the visuals, the acoustics, and the emotional impact of the plot. Furthermore, it has a high potential to increase the sales conversion rate.

    Whether you have a retail storefront or an online store, there is one thing that you need to do to make sure you are getting the most out of your marketing efforts. You need to incorporate video into your marketing strategy. Video marketing is one of the most effective marketing strategies to grow your business. Ecommerce has never been more popular, so we wrote this blog to help you take advantage of video marketing. Video marketing is one of the best ways to boost your sales and attract new customers to your site. We hope that you found this blog helpful!

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

    If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

    If you are interested in cooperating with us. Please register on:https://bit.ly/3ks