How to Find a Manufacturer or Supplier for Your Product Idea

If you’ve been thinking about starting a business, you may have brainstormed some ideas of your own, like capitalizing on one of the many in-demand products already on the market. 

However, many entrepreneurs find themselves hitting a brick wall when it comes time to actually source products. Whether you plan on manufacturing something of your own or finding suppliers to purchase from wholesale, good products aren’t always easy to find.

In this post, we’ll look at the basics of sourcing a supplier for your next project. We’ll give you ideas for some places to search, and examine how you should approach suppliers and what to ask them when developing a product for your ecommerce business.

Domestic vs. Overseas suppliers

If you plan to manufacture or wholesale, when looking for suppliers you’ll need to decide whether you want to source domestically or from overseas. Overseas can refer to any location abroad. 

It’s a good idea to secure two manufacturers: one domestic and one overseas. Your local manufacturer can be used as a backup. So, if orders from overseas are late or incorrect, you can fall back on your local supplier. They are often more expensive, but it’s better to keep products stocked and customers happy than having them wait for overseas shipments. 

It’s often cheaper to source your products overseas, especially in Asian countries, like China, India, and Taiwan because of lower labor costs. But there’s a lot more to the decision than just the upfront investment and cost per unit.

Both domestic and overseas sourcing have their advantages and disadvantages:

Domestic sourcing


  • Higher manufacturing quality and labor standards
  • Easier communication with no language barrier
  • Marketing appeal of being made in North America
  • Easier to verify reputable manufacturers
  • Faster shipping time
  • High intellectual property right protection
  • Greater payment security and recourse


  • Higher manufacturing costs
  • Less product choice (there are many items that just aren’t made in North America anymore)

Overseas sourcing


  • Lower manufacturing costs
  • High number of manufacturers to choose from
  • One-stop services like Alibaba have made it easy to navigate suppliers


  • Lower perceived quality from customers
  • (Usually) lower manufacturing and labor standards
  • Little intellectual property protection
  • Language, communication, and time-zone barriers can be difficult to navigate
  • Difficult/costly to verify manufacturer and visit on-site
  • Longer shipping time
  • Cultural differences in business practices
  • Product importation and customs clearance
  • Less payment security and recourse

When working with overseas manufacturers and suppliers, it’s a good idea to hire a manufacturing manager. These contractors are locals who live near your manufacturers and handle negotiations, orders, and managing your partners. They can also be the in between for your business and freight companies. Think of them as the central hub for your overseas supply chain. 

If there’s an issue, the manager will work directly with the manufacturer to solve it. Managers also speak the local language, which helps improve communication and make production smooth for your business. 

How to manufacture a product

Finding a manufacturer for your product can be tricky but it’s necessary to bring your products to life. Follow these six steps to find the best manufacturers and suppliers for your business.

  1. Research
  2. Outreach and collect information
  3. Communicate your designs
  4. Order samples
  5. Negotiate
  6. Place your order


Finding the right manufacturer for your product is crucial to your success. Manufacturers control your product’s cost, quality, and packaging and shipping. Here’s how you can find the perfect ones.


Alibaba connects you with manufacturers from China. It’s a common marketplace to find existing products, but you can also use Alibaba to connect with manufacturers to create custom products. Simply search for the products you’re looking for and browse through the various suppliers and manufacturers. 

Looking for manufacturers on Alibaba

It’s easy to safely buy from Alibaba. The marketplace lets you vet manufacturers upfront to get the best products at a fair price. When researching manufacturers on Alibaba, make sure they have the following qualifications:

  • Gold supplier, which means they pay for their Alibaba membership.
  • Verified, which means a third-party company or Alibaba has visited their factory.
  • Trade assurance, a free service that protects your orders from payment to delivery. 

You can continue to search by applying filters. You can sort by certifications (such as SA8000, which ensures humane working conditions) to find a manufacturer that aligns with your business values. 

Another thing to consider when sourcing from Alibaba: make sure your manufacturer is not a trading company. A trading company is a middleman and won’t be able to produce your products. 


Another place to research manufacturers is free online supplier directories. These directories contain profiles for hundreds or thousands of manufacturers, wholesalers, and suppliers. Below, we’ve listed a few of the most popular ones for both domestic and overseas suppliers:

Online domestic directories

  • ThomasNet
  • Maker’s Row
  • MFG
  • Kompass
  • National Association of Manufacturers member list

Online overseas directories

  • Oberlo
  • AliExpress
  • Indiamart
  • Sourcify


In recent years, we’ve become accustomed to being able to easily search Google and find what we’re looking for in the first few search results. However, many suppliers haven’t kept pace with the internet or Google’s algorithm changes. Their websites are usually old, sparse on information, and not search-engine optimized.

So how do you find suppliers on Google? For possibly the first time ever, you’ll need to explore page two of Google search results and beyond. You’ll also want to use a variety of search terms. For example, words like “wholesale,” “wholesaler,” and “distributor” may be used interchangeably, so you should search for all of them. 

It may help to make yourself familiar with Google’s search shortcuts to improve the quality of your searches and, thus, your results.

Find Jade roller on Google


Between the time you get a sample and when you place your order, it’s still possible to negotiate terms such as payment or MOQ. When negotiating, put yourself in the manufacturer’s shoes. The goal isn’t to exploit your manufacturing partner to get the best price. It’s to work together so both parties profit and are happy. It’s the only way to build a long-term, healthy relationship. 

Place your order

Last up, place your order. Do a 100% quality control check first. Check every product they’ve sent you to make sure it meets your standards. And if you’re happy with everything, send your order and get the production process started!

Finding your supply partners

Sourcing suppliers and manufacturers is a unique process but it’s one of the costs of starting a business. Trying to locate suppliers that are a good fit is a critical decision for your new business, and they aren’t always easy to find.

It’s easy to get frustrated when you hit dead ends or brick walls, but in most cases, it just requires a little more patience and perseverance to find the perfect partner for your new venture.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

Top 10 Fastest Products To Sell From Home In South Africa (2021)

The business of buying and selling remains one of the major ways to make reasonable money. It is easier in a place like South Africa, as the market is ripe to a reasonable extent – in terms of population and purchasing power (at least, in several quarters). 

So, it’s really a good idea to have the ambition to know the fastest products to sell from in South Africa, so you can start selling something to make money online and from home. Amazingly, you aren’t necessarily hindered by capital, as you can start with what you have and from where you are. The big guys in the business of buying and selling also started from somewhere.

Now, many people are usually confused about what products to put their money in. This is exactly what this article is meant to settle. I highlighted the ten fastest products you can sell and make your money back with profit. You can take advantage of the internet to drive sales, as these products are usually purchased in large numbers by online shoppers in South Africa. What does this mean? You can run things from the comfort of your home and start making money without having to be outside there!

Top 10 Fastest Products To Sell From Home In South Africa

1. Phones and Accessories

You can make cool money selling phones and accessories from your home. The market is still very big, and new players can still jump in with the right strategy. You can sell tons of phones and accessories in a matter of weeks, as almost everyone wants a mobile phone today.

These products are moving well, and you don’t have to own a physical store to sell them – which is one of the beauties of e-commerce. Aside from mobile phones, sellers are also making lots of money with phone accessories – like earphones, chargers, screen guards, memory cards, etc.

2. Laptops and Gadgets

It is getting more and more obvious that owning a computer is very important in today’s world. As expected, many South Africans are taking steps to get one too – which has opened an avenue for sellers to make money.

So one of the fastest products to sell from home in South Africa is laptops and laptop gadgets. You can go after well-known brands like Samsung, Apple, Dell, and HP, and sell these products online. You can also add computer accessories and gadgets like a keyboard, mouse, printer, And so on.

3. Fashion Products

Fashion online stores are doing well in South Africa because many people have declined a penchant for looking good. You can benefit from fashion shoppers too by selling nice wears from the comfort of your home. The fashion industry is huge and you don’t need a large capital to start plying this path.

Just ensure you are aware of what shoppers are interested in, and then start selling to them. There are several products doing well (particularly for women). You can look into things like clothing, shoes, handbags, jewelry & accessories, T-Shirts & polos, etc.

4. Baby Products

These are some of the fastest-selling products in South Africa that you can run from home. New babies arrive in the world every day, so, the market is always there. There are several baby products moving well in the market. You can consider products like baby food, food storage, baby clothes, diaper bags, wipes, skincare, washcloths, cribs, etc

5. Electronics

Several homes in the country have more than one electronic appliance. This shows how valuable they are. Popular electronic brands in South Africa are LG, Samsung, Sony, and so on. These brands are known for quality, and you should sell what people love buying.

You can invest in electronics like LED TVs, Smart TVs, DVD players, digital cameras, video surveillance, generators, inverters, home theatre, Bluetooth speakers, keyboard, etc

6. Gaming

There was a time when it was only guys that are interested in anything gaming. But things have obviously changed, and today, even ladies have developed a penchant for it. Hence, the gaming industry is moving away from a one-gender thing, and many people now buy different gaming products.

While the video game business is still moving in some places, many now prefer owning their own video games and enjoy their stuff at home. You then can make money selling moving gaming products, including consoles, accessories, and games.

7. Health and Beauty

Health and beauty products have huge patronage in the country, particularly among young females. People always want to look good, and they don’t usually hesitate to spend cash to achieve this. You can make money dealing with Beauty & Personal Care products – Deodorants and Antiseptics, Oral care, Haircare, Skincare, etc.

8. Home and Office Equipment

Such products in this category are indispensable. They are always vital in the smooth running of the home and office. Hence, demand is usually available. Some of the products include cooking utensils, microwave, cutleries, knives, small appliances, iron, heating, furniture, electrical appliances, stationery, office cabinet, and so on.

9. Furniture

Homes and offices are always in need of furniture. Hence, products in this group are fast-moving in South Africa. To make money here, you can sell stuff like chairs, tables, beds, and so on. Just ensure you are selling nothing short of quality, and satisfied customers will recommend you to others.

Since this is about selling from home, then you might not be in the manufacturing aspect, but play as a dropshipper (a case where your buyers simply place orders and you get suppliers to deliver to them while earning a commission)

10. Cosmetics

Cosmetics are one of the fastest moving products to sell in South Africa. Your major customers are females, as they are always eager to look good and enhance their beauty. Hence, products that work enjoy large patronage. When we talk about things like makeup, hair extensions, and all of that, they are moving well and fine, and many South African women usually patronise them.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

Want to Grow Your Business? Grow Your Charisma.

hy entrepreneurs need charisma
Anyone can come up with an innovative idea for a business. To succeed, entrepreneurs also need to convince people to get excited about the vision.

Think about the most successful people in your industry. Successful entrepreneurs don’t do the work solo; they build teams that work hard because they believe in what they’re doing.

As one corporate coach explains, “As an entrepreneur and leader, one needs manpower. And these people take care of your business when it comes to keeping your customers satisfied and happy with products and services.”

In other words, charismatic people can assemble groups. But it’s not just about building an amazing team. Landing investors, establishing a customer base, and building trust with the public all require buy-in, which doesn’t just happen because you have a convincing story and a fancy slide deck.

Charisma, or the ability to combine your confidence with warmth, is what draws people into your great idea and keeps them there. Magnetism isn’t just about charm, but sparking authentic connections with people, as my charismatic seatmate did on the early morning flight.

It might feel counterintuitive to focus more on people than numbers, but if you’re looking for long-term growth and success, building authentic relationships is the best way to build a business.

The good news is, researchers, believe charisma is 50% inherent and 50% learned. So if this doesn’t come naturally to you, you can learn it. Here are some of the most effective ways to grow in charisma so you can grow your business along the way.

1. Nurture your relationships
Step one to growing in charisma: Care about people.

People can see through hollow charm, and they can feel when they’re being used. So instead of empty lip service, focus on building real relationships with people you know and people you meet.

Chances are, you already care about the people in your life. You might just need an extra push to show them.

The simplest way to do that? Really listen. Ask questions, and pay attention to what’s beneath the surface. Remember the small details, like your co-worker’s birthday or your client’s favorite coffee order.

What was so striking about my airplane chat was that my seatmate was actually paying attention. She noticed I was a bit anxious about my presentation, so she empathized with and encouraged me.

Nurturing relationships is also about helping people grow. We all want to be around people who challenge us, encourage us, and help us become the best versions of ourselves.

When you notice what makes other people tick because you genuinely care, you can draw them into an activity connected to their passions — where they’ll be most effective and contribute most authentically.

2. Project confidence
Early on in my career, an old college classmate reached out to share a business idea with me with the hope I’d work with him. We emailed back and forth, and as much as I admired his excitement, I wasn’t sold.

“So are you planning to bootstrap or get investments?” I asked, curious about his plan for getting started.

“I’m not sure yet,” he replied. “But there’s a market for my idea, so I know it’ll work out.”

It didn’t work out, and needless to say, I didn’t quit my job to help him.

To promote buy-in, you need to project confidence. People follow passionate leaders who know where they’re going.

A 2017 article in The Guardian captures it well:

“The charismatic can infect others with their own enthusiasm. They convince us, not only of their own self-belief but make us feel more confident in ourselves too. As an entrepreneur, charisma is a winning formula for your personal brand. If you exude self-belief, angel investors, prospective clients, and the press will see your potential and be more included to invest in your story.”

Keep in mind that confidence doesn’t mean perfection. You don’t have to have it all together. The key isn’t to protect the lie that you won’t make mistakes, but that you’ll figure out how to navigate those mistakes because you’re invested in your vision and the people who contribute to it.

3. Find the sweet spot
Just as too little charisma can impact your growth as an entrepreneur, so can too much of it. A recent study from Ghent University found that there’s a sweet spot when it comes to charisma in leaders.

Researchers found that when charisma increased in a leader, so did employees’ perception of their effectiveness. But leaders with both low and high charisma scores were viewed as less effective than those with “moderate” levels of charisma.

Why? People view their leaders as most effective when they can adapt to challenges. If your charisma is too low, you may not be as strategic and aggressive. On the flip side, if you’re too charming and people-focused, people might perceive you as lacking in actual job-related skills.

So while investing time and energy in your confidence and people skills can help your business, it shouldn’t be at the expense of your actual work. For all the time you spend networking and nurturing relationships, invest as much time with your head down, figuring out solutions and developing your product or service.

Like many areas of life, success in entrepreneurship is all about balance. None of us can do it perfectly, and your focus will naturally ebb and flow as your business grows. Start by giving your full attention to what’s — or who’s — in front of you.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

How to Start an Online Clothing Store | Steps to Success

There’s a right way and a wrong way to start a successful online clothing business. That’s what this article is for. By the time you finish reading this post, you’ll understand how to start an online clothing business from home without spending every cent you have.

Follow these 11 steps to start your physical or online clothing store.



Anyone who steps into a mall in the middle of a large city may feel that the apparel industry is crowded. The truth is, there is always room for another apparel store, particularly if you offer consumers something unique and new to your area. What’s more, with e-commerce booming, starting an online business is also a viable option to make your dreams of a clothing business come true. However, success in the retail clothing industry requires motivation, hard work and a solid plan of action.



Follow these 11 steps to turn your retail business idea into a successful clothing store.

1. Find your business niche.
Finding a niche is an important process of starting any business. You want to provide a product or service that there is a need for. For example, what specific type of clothing will you sell in your store? Evaluate whether your market will take to a new men’s, women’s or children’s clothing store, or whether you should sell a combination of these. Then you can choose a specialty, such as vintage clothing for women, boutique clothing design items, maternity, sportswear or accessories. You can even create your own clothing brand if you are a fashion designer.

2. Identify your target audience.
This step goes hand in hand with finding your niche. You need to identify who will be purchasing your clothes. What type of potential customer are you targeting, and what type of clothing would they buy? Do you want to target those looking for a high-end fashion brand, or would you rather appeal to those looking for more affordable clothing? Identifying your target audience will help you make these choices and narrow down your brand identity.

3. Perform a competitive analysis.
A competitive analysis is an assessment of your current or potential business competitors. To perform one, you must identify the other companies in your market that currently offer a product similar to yours, and then analyze how their products are positioned. The results of a competitor analysis help you learn about current market trends, product pricing, market saturation, industry best practices, market gaps and business opportunities. Although a competitor analysis is a necessity when you start your business, it should also be routinely performed throughout the business’s lifecycle to increase your competitive intelligence.

Bottom lineBottom line: A competitive analysis should not only be done when you start your business but should also be routinely performed throughout the business’s lifecycle.

4. Write a business plan.
Although it may not always be legally required, every business owner should write a business plan for their company. A business plan serves as the blueprint of your business and helps you see the full picture of your company’s mission, vision and feasibility.

Look to your countries’ small business administration’s website to determine the most appropriate legal structure for your business. You can incorporate your business online, or you can work with a lawyer to make sure you take all the necessary steps. They will help you obtain a tax ID number and advise you on which business licenses you may need. You will also want to look into obtaining the appropriate business insurance.

6. Secure financing.

Starting a clothing store is no inexpensive feat. In fashion, you need to spend money to make money. You’ll likely need to borrow money to fund your business through a small business loan. You may consider working in the fashion industry or in a clothing store to not only learn the ropes of the industry, but also save some money to fund your company.

Don’t underestimate the amount of financial capital you’ll need to get started. You’ll need to purchase merchandise, pay store employees, buy marketing materials, and furnish the store with fixtures and lighting, to name just a few expenses.

7. Find your storefront.

If you are starting a brick-and-mortar clothing store, the location is one of the most important decisions you’ll have to make. Not only do you need to commit to a location in a specific town and state, but then you need to consider the various neighborhoods and streets that will bring you foot traffic and a large consumer base interested in (and able to afford) your merchandise.

Once you’ve narrowed down your location options, you’ll need to find the right building. Consider storefronts in strip malls and stand-alone locations, or look into mall leases if it’s suitable for your type of clothing store. You’ll have to keep your inventory numbers in mind: How much square footage will you need? What can you afford, and what will it cost to fill your store with merchandise? 

8. Set up your online store.

Whether or not you are opening a brick-and-mortar store, you will also want to create an online clothing store to sell your items. If you are solely using e-commerce to sell your merchandise, this step is even more imperative to master.

Most startups and small businesses choose to build their websites using website-builder software. You can also hire a web design firm to build it for you, but that route is often expensive.

When you are looking for a website-building platform to create your online clothing store, it is important to find one that is affordable, easy to use and optimized for mobile users. Some companies even offer retail-specific web design templates, which can simplify the e-commerce store building process. Settle on software that can not only support your current product quantity, but also scale with your business as you grow.

When you are setting up your online store, only use high-quality photos of your inventory. You will also want to optimize the photos for mobile devices.

9. Purchase and price your inventory.

Speaking of inventory, you’ll want to get the process moving to purchase merchandise from designers or manufacturers at the same time you settle on a location or set up your online shop. To start, you’ll need to get in touch with vendors who carry the clothing you want to sell. A trade show is one of the best places to buy wholesale merchandise for your clothing company. At trade shows, you can connect with suppliers and see their product offerings firsthand.

When making orders, consider the amount of inventory you’ll need when you first open your store, plus the inventory you’ll need to regularly replace the items that sell. Don’t forget seasonal trends, plus those new styles and brands that become popular from pop culture influence. You’ll need to have a diverse mix of clothing, while understanding that you can’t necessarily satisfy everyone who walks through your door.

Throughout the process, research the best way to set your prices based on the merchandise you’re selling. You’ll need to determine your markup amount, understand effective pricing techniques for your type of store, and know how to discount merchandise effectively.

10. Establish policies.

Anticipate problems or questions that might arise concerning employees, store hours, customer service, loss prevention, damages, returns and other day-to-day operations. Consider best practices from other established stores, and distribute materials explaining these procedures to all new employees (if you hire any).

11. Market your store.

When you’re ready to open your doors (physically or virtually), don’t be afraid to tell everyone, from friends and family to all your social media connections. Make sure you have a message to share with them and reasons they should shop at your new store. You might consider holding an open house with special discounts, giveaways and other perks. Put your best foot forward, and emphasize amazing customer service to build the best brand image.

As social media has become a major driving factor for business marketing, you also want to take advantage of social media marketing. Build your branding and marketing strategy around platforms like Facebook, Instagram, Twitter and YouTube to stay connected to your target market. When posting on social media, be sure to use the right photography strategies for each platform.

You might also consider incorporating physical advertising into your marketing plan. Advertise your clothing store in your local newspaper or lifestyle magazine, as well as on your local radio stations.

Keep the momentum going by sponsoring fashion shows, sample sales, trunk shows, holiday promotions, and other special days to celebrate your customers and give them new, exciting reasons to visit your physical location or online clothing store.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

Work Less, Make More:

11 Passive Income Ideas to Build Long-Term Wealth

Start a dropshipping store

Dropshipping is one of the best ways to start earning from wherever you are, even if you don’t have plenty of cash flow. Some dropshippers report making upward of $100,000 per year. Dropshipping is not a get-rich-quick scheme, however, it takes some upfront investment of time.

This business model involves creating an eCommerce store where customers browse and buy products. What’s interesting about dropshipping is that you don’t have to see the products you sell physically.

With dropshipping, your supplier handles everything from manufacturing to packaging to fulfillment. And since you don’t need to send money to your supplier until your customers pay, there’s limited cash risk.

Dropshipping business model

Another risk you get to avoid is the one that comes with investing in a product that doesn’t have a market. You can use a platform like the Oberlo marketplace to find trending products in different niches to sell in your store.

Depending on the product you choose and your pricing, you can earn solid passive income and learn how to run an e-commerce business.

Create a print-on-demand store

If you’re an artist, designer, or entrepreneur, print on demand can be a profitable passive income idea and monetize your creativity. It involves working with suppliers to customize white-label products like t-shirts, posters, backpacks, or books and selling them on a per-order basis.

Similar to drop shipping, you only pay for the product after you sell it. There’s no buying in bulk or inventory needed. Print-on-demand stores are a good passive income stream because:

You can create products quickly and put them up for sale in minutes
Shipping and fulfillment is taken care of by your supplier
Once your store is set up, you can automate many marketing and sales processes
With a print-on-demand company like Printful, you can easily create products to sell in your Shopify store quickly. Overall, print on demand is a low-risk, simple business idea you can get up and running with fast.

Sell digital products

Digital products are assets or pieces of media consumers can’t touch physically. These include downloadable or streamable files such as Kindle books, templates, plug-ins, or PDFs.

Digital products are great passive income streams because they have high-profit margins. You only have to make the asset once, and you can sell it repeatedly online. There’s no storage or inventory needed.

You can sell as many digital products as you want. Many creators scale their passive income by selling kits, printables, files, and other assets professionals can use. UX Kits, for example, sells personas, flowcharts, and wireframes to assist the design process.

Digital products example

The brand has sold its products to more than 10,000 customers in over 100 countries and continues to sell these lucrative products online today.

Teach online courses

It’s easier than ever for educators to sell courses online. Whether it’s marketing, illustration, or entrepreneurship, you can create courses and start selling with few limitations. Similar to digital products, you can sell online courses repeatedly without holding any inventory or stock.

Teaching online requires some upfront investment in time. You’ll need to outline your course, record it, and make downloadable assets like templates for students to walk away with.

Take Yogi Saryan, founder of Yogi Beauty, for example. After creating an online beauty brand selling eyelash extension products, she created an educational branch called Yogi Academy. Her lash classes help entrepreneurs around the world jumpstart their beauty careers, offering both online and on-site training.

Yogi online course

As an online educator, you can choose the class size and length. You could offer one-on-one tutoring or masterminds if you prefer small groups, or offer training sessions and live courses if you enjoy working with big groups. Don’t want human interaction? No problem. You can create fully downloadable courses that students can finish at their own pace.

Whichever way you look at it, teaching online is a profitable passive income stream with low startup costs—just an investment of your time.

Become a blogger

Starting a blog can be a challenging venture, but the blogging business model is only becoming more successful as a passive income stream. You don’t need to be an internet celebrity anymore to earn money online. All you have to do is find your people on one or two platforms, then send them to your website.

It takes a little bit of time to build a blog. But if you create quality content and promote it through your platforms, you’ll build an audience big enough to monetize.

Running ads through Google AdSense
The best part? You don’t need any design or coding skills to start a blog. With a content management system and hosting service like Shopify, you can get a blog up and running in no time.

You’ll need to invest time into creating an SEO marketing strategy and producing and promoting the content. Know that your efforts will be rewarded: the return on investment can be upward of $30,000 per month, depending on how you monetize your blog.

Sell handmade goods

There’s never been a better time to sell stuff online. With over 4.6 billion people connected to the internet today, the opportunity to build and scale an online business is massive.

There are hundreds of online sites you can sell on. Some have specific niches, like video games or handcrafted goods, while others let you sell whatever you want.

Some popular online selling sites include:

Your own online store
Ruby Lane
The upfront investment is two-fold. You’ll need to invest in materials and time to make and sell DIY goods like pottery or clothing. You’ll also want to create an online store to house your products.

According to our research, the top 10 products consumers plan to buy post-pandemic include:

post-pandemic products

Selling from your own store reduces the number of fees you pay on each sale, plus, you can create a brand for yourself. The benefits of building a brand compound over time as you build an audience and connect with more customers. It’ll help you sell more over time and make money online.

Run an affiliate marketing business

Affiliate marketing involves recommending a product or service to an audience. It’s a great source of passive income because you earn a commission whenever someone uses your referral link to buy the recommended product or service.

It’s also a growing industry. Statista estimates that the affiliate marketing industry will reach $8.2 billion by 2020. Online entrepreneurs become affiliate marketers for a few key reasons:

It’s easy to execute. You just handle the marketing side of things. The brand will develop products and fulfill orders.
It’s low risk. There’s no cost to join an affiliate program. You can sell established profits without any upfront financial investment. You’ll have to invest time in creating traffic sources so more people click on your links. Once that’s set up, you can earn relatively passive income through commissions.
It’s scalable. Affiliate marketers typically don’t hire extra help. You can introduce new products to an audience and create campaigns while your past work makes money in the background.
Earning money with affiliate marketing can be a rewarding way to add new revenue streams to your business. All it costs is your time. Once the hours are invested, you can reap the rewards continually.

Sell stock photos online

One of the biggest drawbacks to running a service-based business like photography is that you get paid for your time. You must be at an event or photoshoot to make money with photography, which, even if you’re making a killing, can be tiring after a while.

If you’re a full-time photographer or own a good camera, you can create an extra revenue stream by selling photos online. Stock photo sites like Pexels, Shutterstock, and other online media houses will pay for high-quality photos and videos.

Shutterstock website

There’s no inventory to keep around the house besides your camera and laptop. These websites do the marketing for you, so once you load your photos onto the platform, getting your work out there and selling it is done for you.

If you run your photography business on Shopify, you can also easily tie in digital products like prints or print-of-demand products like shirts and hats, giving you even more passive income streams so you can work less and make more.

Become an Instagram influencer

$1 million: That’s how much Dwayne “The Rock” ‘Johnson makes per Instagram post. While you may not have chiseled abs or over 200 million social media followers, you can still earn passive income on Instagram as an influencer.

To become an Instagram influencer—someone who can sway another person’s buying decisions—you’ll need to build a community of people who enjoy similar topics.

Are you a comics fan? You can create an Instagram account and start posting consistently about the latest Marvel and DC shows. The same applies if your interest is in sports, scuba diving, home decor, or even general culture.

Some influencers like Alex Lange run sponsored posts for brands like Tinder.

Instagram influencer example
If you have an engaged audience, you can find many different ways to make passive income from them. You can partner with large and small businesses to promote their products to your followers. Or you can make money by selling your own merch.

Buy a rental property

Real estate investing is one of the oldest ways to build long-term wealth.

If you have enough money, you can buy and rent out apartment buildings or some other form of real estate. But since the job of being a landlord is pretty active, you can hire property managers to manage tenants and collect monthly payments or rent.

What if you don’t have money to own entire apartment buildings? Can you still earn rental income? Yes, you can.

With a minimum investment of $500, you can use a real estate investment trust (REIT) platform like Fundrise to invest in different real estate assets—and earn passively when the assets appreciate.

Invest in the stock market

Although the stock market might have a steep learning curve and can be confusing, it’s a great way to build lasting wealth. A common mistake most people make with stock investments is thinking short-term instead of playing the long game.

stock market chart

The goal for investing in stocks is to diversify your portfolio and reduce risk. You can do this by investing in exchange-traded funds (ETFs) and high-dividend stocks that earn you income slowly over time. To start investing in the stock market, you need to open up a brokerage account and fund it.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

A Must-Stock Guide for Retailers: Fall 2021

As the holiday season rolls around, it is important to make sure that your small business is fully stocked with products that can make big sales. As consumer demand undergoes rapid changes, what exactly though are people looking to buy? Luckily, we’ve done some digging to take that guesswork out of trend research.

In this article, we’ll share four retail trends based on Google Trends and data. For each trend, we’ll recommend some popular products to sell through your store. Our goal is to help you make more informed decisions on product selection and better leverage the benefits offered by Super September,  

Now, let’s get started.

Search Trend #1: Celebrate Life’s Big Moments

Now that it is safer to host in-person events, people are back to planning celebrations for major milestones. As a result, there has been an uptick in searches for terms related to “weddings,” “gender reveal parties,” and “christenings.” 

Out of all terms, “wedding dress shops near me” and “christening” are most frequently searched globally. Over the past year, searches for “wedding dress shops near me” have increased 200%, and searches for “christening” have increased 300%.

To celebrate life’s big moments, here are a few of the must-stock products currently on sale at the Super September event on

Wedding dresses

While summer months are often considered the wedding season, preparations for weddings and receptions begin far before that. According to data from, October through March is the most popular season for wedding-related purchases, and one of the most popular items is wedding dresses, with mermaid dresses being the top trending style.

Cocktail dresses

Many of those not hosting events of their own are venturing out as wedding guests, which has created the need for semi-casual clothing for various types of celebrations. Cocktail dresses are a very hot buy this season. The little black dress, which is a classic among party-goers, is particularly trendy right now. There has also been an uptick in searches for yellow cocktail dresses.

Personalized gifts

The need for gift giving arises as people host more events to celebrate major milestones. Creative and personalized gifts are always a little closer to people’s hearts. Personalized 3D night lamps can be creative gifts for your customers to bring to all sorts of celebratory events, such as birthdays, housewarming parties, weddings, and more.

Search Trend #2: Dress to Impress

Many people are swapping their stay-at-home uniforms of pajamas and loungewear for “going out” clothes. However, many have gotten used to living in comfort for the past year and a half. While they are ready to face the work and look their best, they want to do so comfortably.

There has been a 90% increase in Google searches for “formal wear” since last year. Searches for “jewelers” and “upscale restaurants near me” have also increased, indicating that people are looking for ways to reward and enjoy themselves.  

To catch the trend, here are some of the trending products we recommend you stock up on during Super September.

Casual office shoes

As people go back to the office, they are looking for shoes that are both stylish and comfortable. Slip-on loafers, which bring together fashion and comfort, are a great choice. There are many slip-on loafers of different styles, materials, and colors that you can add to your inventory.


Surprisingly, jewelry is one item that has continued to sell throughout 2020 and continues to sell today. There has been a 100% year-on-year increase in searches related to jewelry. Whether your target audience purchases jewelry as a token of love or gratitude for a special someone or they tend to buy jewelry to treat themselves, it is worth ramping up your jewelry inventory for the holiday season.


As people begin to go out dressing a bit fancier, shapewear and other similar undergarments are trending. These items are very fitting for stores that specialize in women’s apparel and lingerie. This season features many different types of must-stock shapewear, including compression shorts, full body shapers, shaping bras, girdles, and corsets. Period panties are also a must-stock item this season.

Search Trend #3: Get the Party Started

In addition to important life milestones, people are also ready to get out and party again after nearly two years of social distancing.

Google searches relating to hosting parties, including “party venues” and “outdoor party,” have increased 500%. There has also been a 100% year-on-year increase for the term “invitations.”

Here are a few must-stock items from the parties and festival category you might consider adding to your inventory this year as they might just be what your customers are looking to get!

Christmas wreaths and garland

Christmas wreaths and garlands are two must-haves for the holiday season. If your store sells Christmas or winter decor, you need to add these items to your inventory. As a retailer, you might also want to stock the materials to create DIY wreath kits, especially if your customer base is more crafty and is looking for a family activity rather than the manufactured decor.

LED Christmas trees

Pre-lit LED Christmas trees are also a perfect way to make homes merry and bright for the holidays. The beauty of LED trees is that you and your customers can use them to decorate for any holidays that suit your home or business beyond December.

Women’s dresses

We touched on cocktail dresses earlier in relation to celebrations and milestones. However, there has also been an increase in women’s dresses of other styles, specifically those that meet halfway between stylish and comfortable. Dresses with a fun flair, like sequins, tassels, and cut-out or asymmetrical designs, are particularly trendy. 

Search Trend #4: Spruce up the Place

This year, many people have embarked on a mission to elevate their living spaces with a variety of home improvement projects. Being stuck at home may have inspired these upgrades in 2020. But now, people are hosting events in their homes again and want their places to be presentable. What’s more, people are also looking to improve their backyards and outdoor living spaces.

The search term “what to plant” has had an annual increase of 80%, and the term “small backyard ideas” has increased by 100%[3]. That said, here are a few home improvement items we recommend you stock up this season!

Bedding Sets

Bedding, including linens and comforters, is quite popular during the winter season as people aim to improve the “coziness” of their homes. While white bedding is typically the most popular, darker bedding tends to trend during the winter months. This year, there has recently been increased searches for “outdoor bedding” since people are improving their outside spaces.


Lighting a candle is another easy way to elevate a space and create a cozy ambiance. That’s why candles tend to be hot buys during the fall and winter months. This year, some social media trends have set the tone for some of the most popular candles. Artsy candles, such as bubble candles, bust candles, and cereal candles, have circulated TikTok and other social media apps.

Wine racks and laundry baskets

On the other hand, many customers are taking small steps towards home improvement by making small changes in their interior design. Storage and organization are great ways to change the atmosphere of a room without putting much effort at all.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

How to Start an Online Shoe Store: A Complete Guide

The global footwear market is estimated to grow with a CAGR of 5.5% in the next seven years.

Significant growth of the footwear market makes an online shoe business a promising business idea.

Many first-time entrepreneurs get super excited to start their venture, but even the most passionate minds find it difficult to tackle challenges when it comes to actual selling.

When it comes to selling shoes online, the most significant barrier is return rates. In footwear, they are as high as 35%, three times more than in general eCommerce.

As an eCommerce store owner, the last thing you want is to handle product returns – the most challenging aspect of doing business online.

To avoid such complications, you need a solid strategy that works right from choosing a type of shoe to delivering an exceptional experience on your website.

With that in mind, we have prepared this detailed guide to provide all the information you need to start an online shoe store from scratch.

A Product Idea That is Trending

It’s up to you whether you want to sell shoes, for men, or women, sneakers, boots, or any other type. A good thing to do is to do market research and understand what works and what doesn’t. Suppose you are in Europe and you want to sell in the Asian market. Start by asking questions: which are the best-selling shoes in Asia? Which specific product do I want to focus on? How will I sustain my business?

If your goal is to sell any and every type of shoe, beware it’s not a smart move.

Of course, everybody needs shoes. But targeting everybody is a risky thing in eCommerce. We suggest starting by choosing a niche product that aims at specifying specific market needs. You might have already figured out but in case you have not, here’s what you can do

Instead of thinking – “I want to sell men’s shoes,” focus on a narrow market like leather shoes, knee-high boots, sneakers, and so on. Focusing on a niche will aid in getting in front of the right audience for a small business.

No matter which niche you choose, one way to stand out from your competitors and build a loyal customer base is to consider offering customizable shoes.

Your customers no longer want to have the same generic white sneakers. They want to add a personal touch to their shoes, and hence biggies like Adidas and even startups have started enabling product customization.

Online Shoe Business Prerequisites

Before starting an online shoe store, you have to get into the nitty-gritty of clearing legal requirements and creating a strong brand identity.

Here’s a complete checklist of what you need to have before starting an online shoe store

1. Your Store’s Name

Make sure the name of your online shoe business represents your vision in just one or two words. Don’t be obscure but think of something that is memorable. Tools like Shopify’s Business Name Generator, Brand Bucket can be helpful for brainstorming.

2. Business License

Starting an online shoe store doesn’t exempt you from certain legal requirements. The licenses you require depends on the type of product, and your business requirements. Moreover, every state and city has different requirements which you need to find out. Some licenses that an online shoe business requires include:

  • A Business Operation License which allows your eCommerce business to conduct business in your city, county, or state.
  • An Employer Identification Number (EIN) that identifies your business as a distinct tax entity.
  • A Seller’s Permit (or Seller’s License) to legally sell the shoes online.

3. Brand Logo

A logo is one of the most recognizable things about your business. A well-crafted logo can send the right message to your target audience. Use simple icons and fun colors to communicate who you are and what you do. Tools like Logomaker, Adobe Illustrator will make your task easy.

4. Product Pricing

A product with a high price might see fewer sales. While lower rates are not always ideal. As a store owner, the best you should do is balance. After considering factors like product and business cost, competitor’s price, and revenue goals, choose the right pricing strategy for online shoe business.

Figure Out How to Managing Supplies for Your Store

Once you figure out the right product for your shoes, the next step is to source products for your store.

When starting an online shoe store, consider these three options

  • DIY products
  • Hire a manufacturer or wholesaler
  • Hire a dropshipper

1. DIY products

If you want to craft your own shoes then go for it. With the DIY approach, you will have a complete control over your brand. Secondly, the startup costs will be low. However, this will take up most of your time and energy. Think of will you manage your store, sell, and market along with creating the product.

If you are creating the product from scratch, here’s what you will need to do

  • Source materials
  • Look for a renting space to store the inventory
  • Either hire a shipping service or run to the courier service yourself

2. Manufacturer or Wholesaler

If you are not ready for a DIY product then hire someone to make the product for you. This approach will need more investment.

Somebody else is making your product that does not mean you have no say. As a brand owner, you have complete control over the quality of your product and the brand.

When choosing a manufacturer or wholesaler, there are two points to keep in mind:

  • If you are looking for ready-made products to sell then you can source the products using Alibaba, or partner with an already established shoe company.
  • If you want a manufacturer who makes your product, you can easily search on directories, Google, local library, referrals, etc.

Here are a few important questions to consider before choosing a manufacturer:

  • What is the minimum order quantity?
  • What is the sample pricing?
  • What is production pricing?
  • What is the turnaround time?

Before you sign up with a manufacturer make sure that meets your expectations. It is always a good idea to ask for a sample item and make the decision accordingly.

3. Dropshipping Method

Dropshipping is a method where you can purchase from a vendor and list their products on your online store. The vendor will charge you as and when you sell the product, and ships orders on your behalf. This means you need not worry about inventory, packaging, or fulfillment.

In this approach, you will have a wide selection of products but you are likely to have more competition, as most of the products that your dropshipper offers are readily available all over the internet.

A Marketing Plan For Your Shoe Store

Once your products are up, it’s time to start driving traffic to your online shoe store. The objective is to develop a marketing strategy that puts your online shoe business on all the platforms where your followers are hanging out and then using different ways to connect with them.

Content to keep your audience updated with the latest trends in the footwear industry, the problems they’re facing, and how you can help solve those problems.

  • Social media to share that content and then engage with your followers.
  • Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you’ve written.
  • Embrace paid advertising to drive paid traffic to your shoe store.
  • Craft personalized Emails to follow up with your customers to ensure they continue to buy your product.

A Home for Shoe Store: Launch your Website

Your products need an eCommerce website. There are two major eCommerce solutions

(a) SaaS eCommerce platforms like Shopify, BigCommerce, best suited if you do not want to deal with technical complications. The provider builds, hosts, and manages the software. This limits your ability to customize.

(b) open-source like Shopify, Prestashop where you can view, change, or distribute the source code as per your purpose. They give you complete control to personalize your source.

There are loads of eCommerce builders. Some are reliable, some require technical expertise, some are expensive, while some are budget-friendly. Here are some eCommerce platforms that you should consider when starting an online shoe store.

That was all the information you need to know for starting an online shoe store. By choosing the right product and delivering an exceptional experience, you will be able to establish a loyal customer base and ultimately build your

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

5 reasons global shipping costs will continue to rise

Shipping costs have risen sharply and fierce competition for ocean freight capacity is the new normal. With new capacity only slowly coming onstream, freight rates are expected to continue to reach new highs this year and will remain above their pre-pandemic levels in the longer term

No short-term relief

Shipping costs have been growing strongly since the autumn of 2020, but the first months of this year have seen a new surge in prices across different freight rates (dry bulk, containers) along major trade routes. Prices for several trade lanes have tripled compared to last year, and charter prices for container vessels have seen similar rises.

There is little sign of relief in the short term, and rates are therefore likely to continue spiking in the second half of this year, as rising global demand will continue to be met with limited increases in shipping capacity and the disruptive effects of local lockdowns. Even when new capacity arrives, container liners may continue to be more active in managing it, keeping freight rates at a higher level than before the pandemic.

Here are five reasons why costs aren’t going to come down anytime soon.

1 Continued global imbalances push prices up further

Problems that had built up from the beginning of the pandemic have included imbalances in the production and demand for goods, with countries locking down and opening up at different times, as well as shipping companies cutting the capacity on major routes and shortages of empty containers. As the recovery has progressed, global demand has recovered strongly, especially in the sectors which are most closely linked to international trade in goods. Competition for ocean freight capacity has intensified as economies open up further and inventories are rebuilt across the several links of supply chains.

Global shipping costs

China Ministry of Transport, Harper Petersen & Co. and Baltic Exchange via Macrobond, ING Year on year growth in freight rate indices, 2018 - May 2021
China Ministry of Transport, Harper Petersen & Co. and Baltic Exchange via Macrobond, ING
Year on year growth in freight rate indices, 2018 – May 2021

2 Few alternatives to ocean freight

A lack of alternatives to ocean freight means it’s hard to avoid surging transport costs at the moment. For higher value products, alternative modes of transportation would normally be an option, such as the shipment of electronic devices by air or via train, not least through the ‘Silk Road’. But capacity is currently limited, and tariffs have spiked as well. Shippers of lower value products such as household items, toys, promotional articles or t-shirts have seen freight costs increase from around 5% of their sourcing costs to more than 20%.

The difficulty of absorbing increases on this scale in margins means that consumers may start to feel the impacts through price increases, or changes in product availability.   

3 An unbalanced recovery throughout 2021

Some countries are already exporting more goods than they did before the pandemic, while in others, including the US, exports continue to lag behind the overall recovery in output. Trade in goods will rise further while not only the major trading countries, but also their trade partners, continue recovering. With the competition for ocean freight capacity set to remain, the unbalanced recovery will continue to exacerbate some of the problems for world trade, including displaced empty containers. It all adds up to more pressure on freight rates in the near term.

4 Reduced blank sailings will help ease capacity constraints

Globally, capacity on major shipping routes has recovered to levels before the major lockdowns in 2020, although blank sailings (cancelled port calls) continued to cut 10% of scheduled capacity through the first quarter. There are signs of improvement this quarter, which on current plans will average at 4%. But cancellations have partly been a response to delays, so while the system remains congested, shipping capacity may continue to be taken out of the system at short notice.

Deployed and cancelled shipping capacity

eeSea, ING Total capacity on routes between Europe, North America and Asia


eeSea, ING
Total capacity on routes between Europe, North America and Asia

5 Port congestion and closures keep creating delays

As the link between cancelled sailings and delays suggests, congestion is part of the problem. Shipping performance in 2021 has carried on where 2020 left off, in terms of lower rates of vessels keeping to schedule, and average delays for late vessels rising. There are some signs that average performance will start to improve as the share of vessels reaching their destinations on time stopped sliding in April, and average delays improved. But overall performance remains the lowest it has been in ten years of records.

Share of vessels arriving on time

Sea-Intelligence, ING


Sea-Intelligence, ING


At the same time, the pandemic is still leading to disruptions, like the sudden closing of China’s Yantian container port – part of the world’s 4th largest container port Shenzhen – in early June. Even though operations have resumed, congestion and the continuing need for measures to stop the spread of Covid-19 mean delays continue to mount. Although China and other major trading countries are making progress with vaccination programmes, creating immunity will take time and consequently handing interruptions will remain a risk over the coming months.

Flood of new container capacity will ease price pressures, but not before 2023

Container liners have enjoyed outstanding financial results during the pandemic, and over the first 5 months of 2021, new orders for container vessels reached a record high of 229 ships with a total cargo capacity of 2.2 million TEU. When the new capacity is ready for use, in 2023, it will represent a 6% increase after years of low deliveries, which the scrapping of old vessels is not expected to offset. Along with global growth moving past the catch-up phase of its recovery, the coming increase in ocean freight capacity will put downward pressure on shipping costs but won’t necessarily return freight rates to their pre-pandemic levels, as container liners seem to have learned to manage capacity better in their alliances.

In the near term, freight rates may yet reach new highs thanks to the combination of further increases in demand and the constraints of a congested system. And even when capacity constraints are eased, freight rates may remain at higher levels than before the pandemic.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

A Successful Entrepreneur has to Abandon his or her comfort zone

In this September, beging to prepare your products for your businesses and being the one who has stock.

Every individual on earth craves some kind of success. If you disagree with that statement, then perhaps you’re lying to yourself.

Okay, just think back to the things that once were your dreams but suddenly vanished. Strange right? It’s not because you didn’t care for those dreams but perhaps it was hesitance that stopped you from taking the initial step required to achieve those dreams.

One of the biggest factors that stop people from following their dreams and initiating their ideas is the terror barrier: The fear of failure or losing control and the fear of leaving your comfort zone. If your dream is to be an entrepreneur, this comfort zone can be a great barrier to the success of your business whether or not you’ve started it.

The five things that can help you get out of your safety blanket or comfort zone are:

1. Make impossible, possible

Look out for the miseries we love to stay in because of the belief it cannot get better.

Every time I hear I hate this, but there is nothing I can do about it in my mind, I push myself to look for ways to make it better or grow to accept things beyond my control instead of being miserable over them. Learning to accept things beyond my control is significant growth.

At the same time,” accepting what is”has to be temporary. Paying attention to any change in circumstances or my abilities is essential. If not, this becomes a comfort zone.

2. Identify the Barriers

Analyzing your comfort zone can highlight the key barriers that stop you from progressing. Identify those barriers and come up with a strategy to overcome them. This will assist you in discovering new skills and areas of expertise that you never knew you had. Use these strengths to get over your business hurdles.

3. Get Comfortable with Being Uncomfortable

An entrepreneur needs to get comfortable with being uncomfortable in order to withstand competition, increased demands, and pressure to manage the business. Being uncomfortable will provide you with new opportunities to improve your strategies and come up with something innovative.

Dive into something that you’ve never done before and get ready to feel recharged from the endorphin rush you’ll experience.

4. Experience Something New

Stepping out of your comfort zone can be daunting, but in order to grow, you need to put energy into things you’ve never invested in. Think about other factors of your business that might contribute to its growth. By doing so, you’ll learn something new, and you’ll be exposed to new challenges. Don’t worry if it backfires, because, at the end of the day, you’ll learn something new.

5. Life thrives on change and growth.

It has a way of pulling us out of the status quo, whether we are ready or not. Most crises in life happen when we get pulled out of a comfort zone.

Do not let the name fool you. ‘Comfort Zones’ in business kill all the chances of creating long-term financial success and real comfort because it blocks all the vital progress needed for business success.

So, step out of your comfort zone with grit, courage, and determination!

Each one of us is different – our stresses, motivators, and patterns are various. Please take what resonates with you and build upon it to create what fully works for you.

Ways to Grow Your New Business Online in 2021

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape.

To ensure your business continues to take advantage of the changing tide, here are some ways to help accelerate the growth of your new business in the year ahead:

Become a prolific content creator

More than ever, people are watching videos, consuming stories, reading posts and scrolling newsfeeds. How can your brand be a source of information, education, entertainment or inspiration?

Too often, brands focus on just showcasing products or services, but the best way to attract your target market is to focus on the benefits your product or service brings. What problems do you solve, how do you improve your customer’s life, how do you meet your audience’s needs?

Look beyond what you sell and tap into your brand’s higher purpose. Dove, for example, sells soap but consistently posts content about positive body image.

How might you create a prolific content strategy which resonates with your audience at a higher level?

Build a content website or add a blog

If your current website is simply a static online brochure listing your products and services, it’s time to increase your organic traffic by creating a content-rich experience.

Your website is where you showcase not only your offerings, but also your expertise. How does your site add value to a potential visitor? So much so that they want to stay, read, scroll, and potentially buy?

We’re in the age of dynamic content and inbound marketing. People hate to be sold to, but they love to buy, so be sure to add some insanely valuable content that encourages your audience to return time and again.

Build your email list

One thing Netflix, Amazon and Facebook have in common are large databases. Big data is a hugely valuable asset these days, and not just to your company’s overall valuation.

By building an email list of targeted and interested prospects, you have a direct line to their inbox to announce new content, promote new product lines, encourage feedback and boost engagement across all of your other online channels.

Start by offering something of value for free to your potential audience in exchange for an email address, such as a discount coupon for your products, a free e-book, workbook, or even a free trial period for your service.

The goal is to encourage interested visitors to leave their email address, so you can begin to nurture a long-lasting and profitable relationship with them.

Create and grow a Facebook group

A Facebook group is a modern day forum built around a group of people with a similar interest. The beauty of a Facebook group is the camaraderie, conversation, communication and instant feedback.

Increase organic traffic using Pinterest

I’ve always been a Facebook girl myself, but I recently discovered the power of Pinterest!

Most social media platforms are incredibly transient, with content disappearing as fast as it gets posted. However, Pinterest is a search engine in its own right, meaning your pins are immortal. Much like an article on Google, if your pin matches a user’s search intent, it could show up months, even years, after you posted it!

The best way to get started is to connect your website with your Pinterest business account and optimize for rich pins. I use a plugin called Grow, which does all that for you. Then create multiple “pinnable” images for each of your posts, and pin away!

Host a quiz

Much like contests and giveaways, quizzes are fun, viral in nature, and a great way to increase your brand profile while doing necessary market research!

There are many user-friendly online quiz apps, but my favorite is Interact.

Easy to set up, interactive, and multi-media friendly, you can create a quiz that asks the questions you’d love to know the answers to about your prospects and customers.

The quiz includes a dozen creative questions, giving the company a mass of information about the styles of branding their quiz takers like and where their roadblocks are to creating the perfect website.

Encourage user-generated content

As with my prior RedBull example, the best content is content created and published by users of your products or services. Word-of-mouth remains the best way to market your business, and there is no better recommendation than a customer who’s so impressed or engaged with your brand that they’re prepared to voice it!

User-generated content can come in the form of reviews, videos, images, or even just comments and shares. All are welcome; however, the more you can encourage users to publish content related to your brand, the more engaged they’ll be.

Live a Great Story is a great example of a brand with user-generated content embedded into its brand. The whole point of buying one of their products is so you can take a picture of yourself wearing the T-shirt, holding the flag or displaying the sticker and telling your version of how you’re “living a great story.”

As a result, the company’s social media accounts are full of user-generated stories.

Network online

I’ve talked about partnering with brands, connecting with influencers and leveraging others’ audiences, all of which help in building a network of collaborators and peers. However, just general networking will go a long way to attract both peers and potential customers.

While we used to head to a local networking event and chat with strangers over wine and cheese, nowadays it all happens online in groups, direct messages and comment threads.

This new networking is done remotely, but can be equally as effective if you’re willing to put in the work.

Diversify your income streams

I’m a huge proponent of starting with one, particularly if you’re a solopreneur. It’s unlikely you have a bottomless budget to spend on all the resources needed to grow your business, so it’s crucial to prioritize and focus on the most important strategies that will significantly impact your business.

If you start with too many products, too many services, and too many strategies, you can quickly become overwhelmed and end up going nowhere fast.

That’s why I recommend starting small and building as you grow. As your audience increases, so will your sales. As your sales increase, you can afford more team members to work on more strategies to grow your audience, and so on.

However, as soon as you’re ready, I recommend diversifying your income streams to accommodate more of your customers’ wants and needs. The beauty of the online world is the ability to add different business models as you grow.

If you currently sell physical products, explore adding digital products to the mix. If you’re selling information, perhaps there’s the opportunity to add physical products to your offerings.

Think creatively and always listen to your customers. They’ll soon tell you what they want from you and what they don’t want!

Wrapping up

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