Top consumer trends in SA and what they mean for your business

The customer of today has a number of concerns. Trust, values, and integrity issues are of the utmost significance in a world that is always evolving. But how does this affect the way they interact with your company?

The State of the Connected Customer report by Salesforce reveals what makes 650 South African respondents tick. So, let’s examine the five trends that matter most to South African customers.

A trust-based economy is moving to the forefront 

It’s been a bumpy ride over the past few years. From the global pandemic to extreme weather caused by climate change, trust in the government is spiralling. But 94% of respondents in South Africa said trust becomes even more important in uncertain times. That means customers are increasingly looking to businesses to do the right thing and build great experiences based on trust.

With only 37% of respondents agreeing they generally trust, there’s work to be done. While most people reported they ‘completely’ or ‘mostly’ trust companies to act with integrity, the trust section of the survey indicates uncertainty for customers.

In other areas of the survey, a markedly larger proportion of customers provided a definitive yes or no response. When asked about trust, approximately 50% of customers were reluctant to commit to saying they completely trust companies.

So, what are the five top ways you can build trust?

  1. 84% want to see greater transparency and better communication.
  2. 76% want to be treated as a person, not a number.
  3. 76% want greater assurance that you’re using their data responsibly, and 85% think this is more important than ever.
  4. 76% expect issues to be resolved quickly and proactively with great communication throughout.
  5. 72% want a consistent experience across all touchpoints.

When it comes to building trust as an organisation, customers are more likely to engage with companies who actively demonstrate good values and prioritise health and safety.

Building brand loyalty matters more than ever

The world is now our oyster, thanks to digitisation. While this is great news for consumers, it also means that developing brand loyalty is more crucial than ever – and customer relationships can be influenced by unexpected factors.

While it’s not surprising that 84% of buyers think about how you treat customers:

  • 70% want to know you treat employees well.
  • 61% are looking at how you respond to racial injustice.
  • 50% will be scrutinising your environmental practices.
  • 47% consider action on economic injustice important.
  • 41% rate you on how involved you are in the community.

To determine how you meet these requirements, 95 percent of respondents want you to clearly articulate your beliefs, and 79 percent have abandoned a business in favour of one that better fits with their values. However, South African consumers also switch brands for better deals, higher quality, and superior customer service.

Introducing a loyalty program is an effective model to reward existing customers and attract new ones. Customers like companies who make it simple to redeem, such as by applying rewards immediately, as well as those who provide personalised deals and enable customers to use loyalty points across numerous brands.

As always, knowing your customer is key.

Businesses must balance personalisation with privacy concerns

Today, personalisation goes well beyond communications. Customers expect that you will anticipate their expectations and desires at every touchpoint.

Digital channels continue to dominate customer engagement. They expect consistent, personalised experiences across multiple channels. In fact, 94% say customer experience is just as important as products or services – but only 63% agree that companies provide consistent, omnichannel experiences.

While two-thirds of customers are happy to swap personal information for a more tailored experience, an overwhelming majority feel more data is collected than needed, companies aren’t transparent about how they’re using it – and 67% don’t think they benefit from sharing their data.

To make customers feel more at ease, it’s important to communicate clearly about why you’re capturing personal data and how it will be used – remember, only 24% of consumers feel confident that companies will fully respect their privacy.

Going back to that 76% of customers who want to be treated as a person, not a number: the appetite for personalisation is there, but only 44% feel like companies treat them as an individual.

There’s a fine line between the promise of a better life and distrust in technology

Artificial intelligence has been a game-changer in terms of freeing people’s time, but although 75% of respondents in South Africa are receptive to the idea, 86% believe it has the potential to be a force for both good and bad.

Less than half of customers understand the role of artificial intelligence in business. To make them feel more at ease, respondents want:

  • Greater control over how it’s used and the opportunity to provide feedback.
  • Access to the research behind the tech.
  • Input from human rights and ethics experts.
  • Inclusion of more diverse data sets.

Happily, customers are more willing to trust technology when it comes to order tracking and contactless payments, and 60% expect augmented or virtual reality to be used more in the future.

Helping customers understand the role technology already plays in streamlining and automating their experience is key to reassuring them about its potential to make life better in the future.

Customers increasingly expect a joined-up experience

Giving customers a consistent experience across departments isn’t just a nice-to-have: 92% of respondents expect it, and it has a direct correlation to loyalty.

However, only 14% of customers feel like companies have a consistent voice across departments, with more than half reporting it doesn’t feel like sales, service, and marketing teams share information to give the customer a seamless experience.

Crucially, 84% of respondents revealed that a lack of consistency across touchpoints makes them lose trust in a company, and 58% lose faith when they receive irrelevant communications that don’t match their experience,

So, how is South Africa measuring up when it comes to demonstrating consistency across touchpoints?

  • 25% of customers completely trust businesses.
  • 58% of customers somewhat trust businesses.
  • 15% of customers mostly distrust businesses.
  • 2% of customers completely distrust businesses.

Your biggest takeaway here? Make sure you’re rewarding your customers with a great, joined-up experience in exchange for their data.

Uniting teams on Customer 360 creates enterprise-visibility not just across departments, but on all channels and every device. This isn’t just key to giving customers a seamless experience, but provides an opportunity to have better conversations and to collect comprehensive data to use for personalisation.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

Digital Entrepreneurship: all you need to know to start an online business in 2022

The more people start using the internet, the more digital entrepreneurship grows. Learn all you need to set up your own online business and become a digital entrepreneur in 2022!

The idea of working from anywhere in the world and making extra income while you sleep is always very enticing, isn’t it? And it always comes up when we talk about digital entrepreneurship. After all, in the Internet world, you don’t have to be physically present when a sale is made.

And we have several examples in the market of people who have managed to turn this wish into reality.

However, before reaching a profitable scenario, you need to spend a lot of time studying the possibilities, analyzing your digital entrepreneur profile, and creating a good plan.

You don’t know where to start? Don’t worry, we’ll help you with that!

We have prepared a complete step-by-step guide to help you create your internet business and manage it well so that it will bring good results.

Check it out!

What is digital entrepreneurship?

Digital entrepreneurship consists of creating a business on the Internet, selling services or products online, without the need to invest in physical spaces.

A few examples of digital businesses are online courses, e-commerce, blogs, YouTube channels, and technological solutions in general.

The main advantage of this business model is that you don’t need to invest a lot of money in order to get started, in comparison to the offline market.

In addition, this format allows entrepreneurs to work from wherever and whenever they want to, having greater flexibility in their daily routine.

Reasons to become a digital entrepreneur

Before you get started on this topic, check out a few interesting headlines below:

  • “Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the global population.” – Statista (2021)
  • “On average, more than 1.3 million new users joined social media every day during 2020, equating to roughly 15½ new users every single second.” – Hootsuite (2021)
  • “Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year.” – Digital Commerce 360 (2021)
  • “With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand.” – Statista (2020)

If you perform a Google search for terms, such as digital entrepreneurship, digital marketplace, or online sales, you’ll see that several such articles will be displayed, confirming what we have been saying here on the blog for some time now about the fact that Internet entrepreneurship is worthwhile.

But how do you get into this market? Is it safe? How can you stand out from your competitors?

For starters, we need to dispel one of the myths  we mentioned in this article’s introduction: there are no magic formulas to “make money on the Internet while you sleep”.

However, if you’re willing to study hard about the market and offer quality services to your future customers, you can generate a passive income, which is added to your account even when you’re not sitting in front of the computer.

Would you like a few reasons to believe that?

What do you need to become a digital entrepreneur?

Initially, you’ll only need a computer with internet access to get started. But in addition to the equipment, certain characteristics are essential for you to stand out from the competition.


The word “curiosity” seems to have a negative connotation as if every curious person shows excessive interest in other people’s lives. Well, the origin of the word has nothing to do with that!

Curiosity is nothing more than the natural ability to ask questions and the desire to know more about a specific subject.

Have you ever noticed that when children start talking, they ask questions about everything? They just want to understand the world around them, and sometimes we, as adults, go into automatic mode, especially at work, and we forget to ask ourselves why we are performing certain tasks.

So, to become an online entrepreneur, you’ll need to cultivate your curiosity because it is only by researching a lot about the market and the behavior of consumers that you’ll find gaps to operate in and offer a solution that truly adds value to people’s lives.

Willingness to study or specialize

It is common for people to study for a while and think they already know everything about that subject, ignoring that knowledge and tools are constantly changing, especially on the internet.

In other words, if you are very curious but don’t like to study, digital entrepreneurship is not for you.

It doesn’t mean that you should spend hours of your day working on your computer. As with everything else in life, it’s necessary to find the balance between learning more and using this knowledge to implement change.

To get started, read at least one hour of news about your market daily. Over time, you will feel the need to specialize in a theme that impacts your business the most.

How to choose the best niche in the digital market

Since entrepreneurship is a form of working or earning extra income, it is pertinent that it be associated with subjects that interest you, since at first, your activities will be performed during your free time.

Furthermore, affinity with the subject and having knowledge about it will make it easier to follow the trends and, of course, take advantage of them and stand out from the competition.

So, here are a few tips on how to choose the right niche market for you.

List your skills and talents

We believe that everyone can become an expert in a given subject, as long as they are willing to do so.

But if we could give one piece of advice, it would be: choose something that you enjoy doing and, preferably, that you already know. This way, the process of creating your business won’t be only intuitive, but also more enjoyable.

Therefore, the first step in choosing your niche is to make a list of the topics you master the most.

  • What are your hobbies?
  • What type of subject do your friends keep asking you to teach?
  • What would you do if you had to choose only one activity to perform for the rest of your life?

Answering the above questions can provide important clues about the niche you should choose.

Evaluate supply and demand

Once you’ve figured out what you do best, it is time to understand if there’s a demand for it. In a nutshell, if you were to create a business in this segment, would you have enough customers to make a living from it?

You’ll need to use online tools, such as Google, SEMrush, and others in order to understand the real demand for that product or service.

One tip that helps a lot is to search for a certain keyword and check how many ads appear in Google. This can be an indicator that it’s a popular term and therefore, has a broader consumer market.

Keep an eye on the trends

Have you ever noticed that how we dress changes a lot throughout the year? Whether because of the season or cultural influences from other countries, we’re always wearing certain clothes and leaving others in the closet.

As in fashion, there are certain subjects that are passing trends, such as news stories and memes; and others that always pique people’s interest, regardless of when they are covered, such as food and health, for example.

In order to undertake online, it’s important to identify topics that aren’t seasonal, so you can make sure that you’ll have a demand for your product or service throughout the year. A good tool to do this is Google Trends, which shows the evolution of demand for a topic during the period being analyzed.

You can also visit websites and blogs related to your market and check which subjects are recurrent or have more engagement from the visitors.

Tips on how to succeed in digital entrepreneurship

By this point in the post, you’re probably feeling very inspired and you have ideas bubbling up for a digital business segment.

Therefore, we provide you with a few tips to help your project succeed. Check them out below:

  • Have an entrepreneurial attitude. Even if it’s a side business to generate extra income, your state of mind can do wonders for your creativity and motivation to make your sales take off, as well as to be committed to your customers
  • Keep your business costs under control. Even if your expenses are minimal, having them all written down and up to date, allows such commitments not to become a problem for you. Don’t sell merely to pay the bills your digital business has generated.
  • Plan and set goals according to the focus of your project. If the idea is to make a living as an Affiliate from sales alone, evaluate what your ideal performance and results would be for the coming months and years – and, of course, regularly monitor whether you’re on the right track.
  • Develop your sales and marketing knowledge, as they change constantly. In other words, always study new advertising tools, performance indicators, notions of content optimization, monetization, etc.
  • Don’t become discouraged and evaluate the lessons learned from failures and the mistakes you make.
  • Try to network with other entrepreneurs who can exchange knowledge, create partnerships, and inspire you. Networking is key in the business world, including digital businesses.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on: