4 Powerful Reasons Your Business Needs More Video

There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression. Research shows that 84% of consumers make a purchase based on watching a brand or business video. What’s more, your customers are consuming a lot of videos–the average consumer watches video content for about 100 minutes every day.

4 powerful reasons your business needs more video

It should not be surprising that video marketing is on the rise, and why marketing professionals shouldn’t underestimate the positive impact it can have for your business or brand.

“Video marketing is a powerful way to connect with your existing and potential customers and has a direct correlation to increased sales,” said Desireé Gullan, executive creative director and co-founder of G&G Digital. “It all starts with creating video content that resonates with your audience.”

Gullan suggests the first place to start is to look at your data from social media, email, and website, to better understand what content is getting views and engagement, and then to do more of that. Use polls and calls for comments to understand your customers’ wants, needs, and aversions. “Let your existing customers or followers guide your content strategy and narrative style and be sure to apply your insights in fresh and creative ways. It’s also important to front-load your key messages so that your investment is not lost on consumers’ limited time and attention,” Gullan added.

Here are four ways to make video work for your brand:

1. Add video to landing pages

This enhances your search rankings and can increase conversions by 80%. Make sure your video content tells the right story and conveys the right emotion. You can include strong calls to action.

2. Use video in email marketing campaigns

Research proves that including the word ‘video’ in a subject line substantially increases open rates, and video can be more effective than text, especially for complicated subjects or where striking images are required.

3. Include influencers and customer reviews

Videos that include referrals and recommendations build trust and increase conversions.

4. Create shareable content

Produce compelling video content, and your customers will share them. This opens your business to a greater audience who trust the referrals of their community.

The benefits of video marketing should not be ignored, even if you operate in highly regulated industries. “No matter your industry, be sure to comply with the regulations by including disclaimers, getting approvals, and keeping a record of your approved scripts on record,” concluded Gullan. “The extra effort that goes into producing strategic video marketing will get you a return.”

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

5 fastest-growing businesses in Africa in 2022

Investing in Africa is a sustainable business strategy as companies earn bountiful profits. Despite the rising inflation and insecurity, businesses are fast growing in Africa. Beyond rich resources, the continent is one of the most accessible places to do business.

Companies with excellent financial structures benefit from Africa’s fast-growing population and rich resources. This article focuses on the fastest-growing businesses in Africa. These businesses are selected based on their growth rate and revenue generation potentials.

Note that we consulted several reliable sources while compiling this list. These sources include the World Bank, Market Watch, Nairametrics, Tech Crunch, Africa Business Communities, etc.

1. Financial Technology Business

Financial technology businesses continue to outshine many startups in the African continent with problem-solving innovations. According to Tech Crunch, Africa is the world’s second-fastest-growing and profitable payments and banking market after Latin America. The continent is home to over 500 financial technology firms, most in Nigeria, South Africa and Kenya.

According to The World Bank, about 66% of Sub-Saharan Africa’s population is unbanked. The unbanked population is another reason financial technology businesses thrive in the continent. They leverage technology to modify, automate and enhance financial services for consumers and businesses.

According to Business Elites Africa, 75% of Nigerian financial technology startups earn an average of $5 million annually. Given the continuous funding for financial technology companies in Africa, the sector will continue to grow with internet penetration and smartphone usage.

2. Food Business

With many investors benefiting from Africa’s resources, the food business is one of the businesses in the continent with a fast growth percentage. According to Business Standard, Africa’s food industry recorded a growth of 3.6% in 2020-21 and 3.9% in 2021-22. Food is a basic need for everyone, making it profitable for businesses for entrepreneurs in the sector.

The growth is driven by soaring demands for packaged and processed foods and the high consumption of frozen and dairy products. The food and beverage industry expansion and innovation are other growth contributing factors. According to Nairametrics, a more significant food Crisis is looming in Africa.

The Russia-Ukraine war, low purchasing power, political instability and conflicts are soaring food prices to unprecedented levels in the continent. Meanwhile, Agro entrepreneurs are benefiting from feeding over one billion people. Entrepreneurs earn huge rewards locally by storing and packaging food products with an excellent transportation network.

3. Real Estate Business

With Africa’s large population, there is a high demand for commercial and residential properties, making the real estate business thrive. According to Nairametrics, The Nigeria real estate market grew by 1.77% in 2021 and 10.84% in the first quarter of 2022. The Egyptian real estate market generated $10 billion, representing a growth of 8% in 2021.

According to Nairametrics, Egypt’s real estate market has a growth projection of 6.5% in 2022. Kenya’s real estate market rose by 5.2% in Q3 2021 and is projected to grow by 5.9% in 2022. The real estate business is one of the most valued in Africa, with entrepreneurs earning from leasing, buying and renting commercial and residential properties.

The real estate business is highly profitable but requires knowledge and experience. To get started in Africa’s real estate business, consider seeking advice from experienced realtors and learn from previous mistakes. Learn the industry’s strengths, weaknesses and how it works.

4. E-Commerce Business

Electronic commerce is a fast-growing African business due to technological advancement and innovation. Firms in this sector allow individuals and companies to trade goods and services through the internet. According to Vanguard Newspaper, Africa’s real estate market value has a projection to reach $180 billion by 2025. The report further disclosed that Africa’s eCommerce ventures secured funding of more than $256 million in 2021, representing a 40% growth from 2020.

According to Africa Business Communities, the e-commerce industry is expected to generate annual revenue of $46.1 billion by 2025. The lucrative industry business involves facilitating the sales of goods and services between companies and their customers. E-commerce ventures also facilitate the sales of goods and services through third parties. Jumia, eBay, Konga, and Kilimall are a few examples of African e-commerce platforms.

5. Logistics Business

Logistic business is a lucrative and fast-growing business in many African countries. Whether in Mauritius, South Africa, Ethiopia, Ghana, Kenya, or Nigeria, entrepreneurs earn considerable rewards in the industry. According to Market Watch, Africa’s logistics market rose from millions to Multi-million dollars from 2017 to 2022. Reports from Sawya show that Egypt’s Suez Canal recorded a revenue of $704 million in July 2022, representing an increase from the $531.8 million reported in July 2021.

According to Research and Markets, Nigeria’s Logistics and Freight Market is expected to grow with a compound annual growth rate (CAGR) of over 3% from 2022 to 2027. The business is profitable in various African countries with the rise of delivery agencies working hand-in-hand with traditional and online retailers. Delivery agencies streamline the transfer of goods to customers’ destinations. Consider researching the business’s strengths and weaknesses before investing and focusing on building an online presence for promotions.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

How To Make Money From Home Now: 5 Ideas To Start Generating Passive Income

Learning how to make money from home might be one of the best decisions you make in your life. 

“Having my own business gives me the flexibility I need as a single mom,” says Shan Thomas, a strategic business advisor and founder of Credible Visibility Agency, an Atlanta-based website design agency for women in business. 

“Corporate America just didn’t afford me the flexibility I needed to be available for my kids,” she says. “An online business affords me that. I have clients all over the world and have been able to access and service them online. It’s cost-effective and has opened so many more doors.” Thomas notes there are clients in rural communities who wouldn’t be able to access professionals like her if it weren’t for her having a 100% online company.

The ability to make extra money online from home has created a new category of work: “anywhere workers.” That’s the takeaway from a recent survey of more than 1,400 respondents from 67 different nationalities conducted by Lonely Planet and the freelance marketplace Fiverr. According to the survey results, 54% of workers considered themselves “anywhere workers” in that their ability to make money online and pursue financial independence was not contingent on a particular location.

If you’re curious about how to make money from home, advantages to selling online, and how to generate extra money with a location-independent online setup, here’s some advice and tips from experts who’ve done it.

Advantages to Making Money From Home

Making money from home can be a great way to have the best of both worlds. You generate income while having no commute, and for many the prospect of flexible work creates solutions for childcare or other personal responsibilities that wouldn’t be possible otherwise.

“The work-from-anywhere movement is real,” says Yeves Perez, an entrepreneur and CEO of Workbnb, an online travel agency and Airbnb-like service for traveling workers. More than 40 million Americans will be working remotely in the next five years, according to the 2021 Future Workforce Report from Upwork, a gig economy platform. Some want to develop a side hustle that brings in a few hundred dollars a month, while others leverage an online store, online courses, or other money making ideas to make money online full-time.

Here are some of the biggest advantages to making money from home.

Your Work Location Can Be Flexible

If you have a computer and an internet connection, you can earn money from home. Most workers who work from home have location independence, which is one of the biggest perks to having a side hustle, negotiating a remote job, or launching your own small business.

“I left my traditional job in 2014 and have been building a business from home since,” says Gabby Wallace, an entrepreneur, YouTuber, and founder of Go Natural English, a company that provides ESL training and on-demand online courses. Wallace’s passion for teaching and content creation have helped her build her YouTube channel to 2.2 million subscribers. 

“I have three streams of income that allow me to make four times what I made in my previous job as a teacher,” she says. “I have homes in different states, travel abroad often, and move around when I feel like it. In everything I do, I want to have flexibility in my life; making money through content online has allowed me to do those things.” 

If you desire to travel, have to be somewhere else, or want to hang out at your favorite coffee shop, online tutoring jobs and other money making ideas allow you the flexibility to be on the go and still bring in cash.

You Can Create Passive Income

Passive income frees up your time and allows you to pursue other ventures while still making money. 

“A home-based business allows you to incur an income from anywhere in the world passively,” says Blake Nubar, a serial entrepreneur and co-founder of Laptop Freedom, an online business that has 10,000-plus customers in 96 countries. “I travel twice a month and the same amount of income still comes in because of the business we’ve built.” 

One of the more challenging parts of entrepreneurship can be finding the initial capital you need to even start. If you decide to earn money from home, your start-up costs can be low to nonexistent depending on which income model you choose. Popular approaches include creating your own website, setting up your own online store, or being a virtual assistant, and you can work as little or as much as you want to fit your personal and financial goals.

You Can Cultivate a Higher Quality of Life

The longer your commute, the lower your quality of life, according to a frequently-cited 2008 study published in The Scandinavian Journal of Economics. Commute time statistics are shifting thanks to the increase in remote and hybrid work, but 22% of Americans still commute for 30 minutes or more each way, according to a survey published from Statista, a data analytics company. A separate survey from YouGov last year found that no commute was the most-appreciated perk of working from home.

Many workers note that working from home can create better solutions for childcare or work/life balance. As COVID-19 protocols continue to ebb and flow, figuring out how to make money online is an attractive option because you’re in an environment you know and can control.

Do I Need To Invest to Make Money From Home?

Depending on which strategy you choose to make money online, there could be upfront investments associated with getting started. Some of the most common costs include:

  • Website hosting and buildout if you decide you need your own website.
  • Monthly charges for an email service provider if you intend to build an email list of customers or readers.
  • Earmarking money for taxes, especially if you’re a sole proprietor. 
  • Possible costs for hiring professionals to guide you and help you get a running start.

The good news is that you can start and make money from a side hustle or online business with few costs. You can get the strategy and exact steps you’ll need from YouTube videos, podcasts, books, articles, and other forms of online information.

5 Ideas For Making Money From Home

There are many practical ways to make money from home. Here are five popular side hustle options that have low costs to start and tremendous potential for extra cash every month.

No. 1: Sell a Digital Product

Your knowledge and experience could be packaged into digital information products. Some examples include an eBook, a video course, an audio product, or short informational guides.

“Almost everybody has some skill they can package into a digital product,” says Arne Giske, an online entrepreneur and co-founder of the Insider Investors Club and Groups Funnels. He’s built a digital product business with over 5,000 clients. 

“You just have to learn the process of putting together an offer that people are willing to pay for,” he says. Giske notes that you can turn a lot of information into a digital product that sells passively once you build an audience. There are few costs to creating digital information products, which creates an opportunity to bring in money immediately and develop good profit margins. 

No. 2: Offer Freelance Services

Businesses and individuals are always looking for help, but they don’t necessarily need an employee to get the job done. Often, hiring virtual assistants or a freelancer is a better fit, and freelancing is a great way to make money from home. Some of the most popular freelance ideas include:

  • Managing someone’s social media accounts on their behalf.
  • Creating content for a business, whether it be articles, blog posts, or newsletters, to drum up spare cash.
  • Offering virtual assistant services, in which you are paid by the hour to help someone with administrative tasks from the comfort of your own home.

No. 3: Become an Online Coach or Consultant

Some people prefer to work with an expert one on one. What you know can be taught to others in the form of coaching or online tutoring, and with access to Zoom and other software tools, you can coach clients from anywhere in the world. 

“We don’t offer done for you; we offer done with you,” says Isaac Mashman, an entrepreneur and CEO of Mashman Ventures, a company that helps business leaders with personal branding. 

“We consult our clients and work with them to build out their brands,” he says. “We’ve built a team of 12 independent contractors who consult our clients virtually.” Mashman says being able to consult from home has been great for himself and his team.

If you’re not familiar with the process of coaching, there are options for training and certification. You can step up an online coaching side hustle with just the costs of using conference software and promote your offers on social media

No. 4: Teach English

If you speak English, there are options to find online tutoring jobs and teach others how to speak English. This side hustle can be done anywhere, and the potential to make money is good. 

“I replaced my teaching income by teaching English through vipkid,” says Tara Branch, a former teacher and current owner of an online travel agency. 

“I was bringing home at least $2,000 a month when I was teaching English full-time. I taught six to seven days a week. There are ESL certifications you can get to teach English as a second language, and there are platforms in the U.S. now, such as Outschool.” 

Branch says there are apps such as iTalkitutor.comCambly, and many others that offer the opportunity to teach English. You can become certified and get paid to teach from the comfort of your home. The hours can be flexible, and it’s a side hustle with very few expenses.

No. 5: Become an Affiliate

If you don’t have time to deliver a product or service, promote someone else’s offers instead and rack up commissions. You can sign up to become an affiliate with large companies such as Amazon or other retailers or service providers whose products you use. 

Being an affiliate means you get paid every time someone buys with your affiliate link. There is no cost to be an affiliate, and you can be paid (from home) to promote things you’d probably talk about anyway. 

Start Making Money From Home Today

Online side hustles and remote work can be great ways to make extra income, and they also act as a safeguard if something happens unexpectedly in your career. Evaluate which strategy to make money from home aligns with your life and goals, do your research, and then start taking action today.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on: https://bit.ly/3ks

Best trending products to sell online in South Africa 2022

Over the previous decade, e-commerce stores have benefited many people, and the industry is predicted to develop. Statista estimates that the e-commerce market is valued at R144 billion and will more than quadruple by 2025. Knowing which things to offer online is critical to your e-commerce business.

In 2021, credit cards accounted for 38% of all sales, followed by e-wallet payments (20%) and cash on delivery (0 percent ). (15% of the total). As previously said, the transaction mechanism is critical when operating an e-commerce store. Your e-commerce store must be configured with payment gateways and other relevant means of transacting.

This article will investigate the greatest products to sell online from home for you.

How do you see which products are trending?

Checking Google Trends is the quickest and most convenient way to find popular things on the internet. It is possible to monitor the popularity of top search queries on Google across different countries and languages using the Google Trends tool. It will show you the trends in your product ideas based on search volume starting in 2004 and continuing to the present.

Given the statistics, creating an online store is a great way to expand a business and ensure that you get a fair piece of the market as online sales grow year after year. You select when to begin. Use your own website, use marketplaces, or use online buying sites like Takealot to establish your online store. In 2022, online sales are expected to reach R165 billion.

There has never been a better time to start selling online. But you might be stuck on what to sell online. Due to the high degree of competition, not every product sells easily online.

20 best products to sell online 2022

1. Skincare Products

Skincare products are among the items to consider when attempting to sell products online. South Africa’s skincare industry is worth R10 billion as of 2021, and it is expected to grow by 4.25 percent in 2022. Unilever, Johnson & Johnson, and Estee Lauder are the most dominant brands. Skincare products are divided into two categories: face care and body care.

Conduct market research to determine which product to sell online and conduct a market survey to see how others are performing for the same or similar products. If you want to start selling skincare products, sell those that are popular with customers so that you can sell them easily. Otherwise, you can opt for niche skincare products that work as advertised.

2. Customized Printed Products

Surprisingly, many South Africans are eager to buy personalised t-shirts or hoodies. Even those that continue to use retail locations as a distribution channel have found this business strategy beneficial. The convenience of online shopping has boosted online sales of printed goods.

When starting this shop, you must have appealing designs and employ high-quality materials. When running an online shop, your business relies on positive reviews. Therefore, poor quality and a lack of attention to detail must be avoided.

3. Kitchen Appliances

Popular kitchen equipment in South Africa include air fryers, electric can openers, and pressure cookers. The list of other kitchen appliances to consider selling online is endless; you just need to know what to sell and to whom. There is no need to sell only one type of goods while selling kitchen equipment. Almost every kitchen item now uses electricity, including bins that employ sensors.

4. Home Decor

Home decor is a great category for e-commerce in 2022. There are numerous home decor items that can be sold online, and the more attractive they are, the easier they are to sell. LED lighting, rugs, storage items, and other items can be sold. If you don’t have enough money, you don’t need to look for products to sell.

If you are talented in product design, you can sell your own designs. People prefer handcrafted items because they believe they have more sentimental value than factory-made home décor goods.

5. Supplements

The South African supplements industry is another multibillion-rand industry. As supplement consumption has increased dramatically since the 2010s, this industry is one of the fastest-growing in the country. In South Africa, you can start your own brand by white-labeling a well-known product.

This method will assist you in developing a brand on which South Africans can rely without having to manufacture the product directly. You can also sell already-labeled supplements or create your own supplements, but this will be more expensive. You’ve probably seen many supplement brands grow from zero to millions of sales in South Africa. This could be an interesting project to pursue.

6. Stationery

In great demand, stationery can be sold at any time of the month. There is always a demand for low-cost, high-quality stationery. Due to the wide variety of items that can be sold, selling stationery may need a large initial investment. But you may handpick hot items and sell them in bulk. With high volume orders, you need a reputable provider because the order value can be significant. So, make sure your provider can supply what you need on time.

7. Hair Care Products

The Hair Care market segment is one to consider because sales are expected to increase by 5.7 percent in 2022. Shampoo, hair conditioner, hair colorant, and other options are available. These products can be sold through various distribution channels, but the online distribution channel allows individuals to sell products with low marketing costs. L’Oreal, Proctor & Gamble, Estee Lauder, and others are among the industry’s leaders. You’re good to go if you can sell hair care products from major manufacturers at a competitive price.

8. Neck Pillows

Neck pillows are trendy right now, and they will continue to be trendy in 2022. Uncovering a reputable supplier with a new product on the market can provide you with great profit margins, and a neck pillow is one such product. Neck Pillows are not a high volume search, thus digital marketing skills are required to sell a huge quantity. If you are new to digital marketing, seek for a product with significant search volume.

9. Nail Decoration

In South Africa, the cosmetics business accounts for almost 20% of all internet sales, and practically any item can sell. Nail Decoration is a popular category in the beauty business, with a wide range of things available. You can sell single items or sets of nail grooming and decoration. Since nails are decorated on a monthly basis, you may be able to maintain your clientele over time.

10. Subscription Boxes

Subscription boxes are in short supply in South Africa. Acquiring a branded subscription box is even more difficult, and if you are willing to supply premium-branded subscription boxes at a low cost, you are likely to strike gold. Before opening an online subscription box shop, extensive research must be conducted. There are various boxes to become acquainted with, and deciding which to sell online requires some research.

11. Smartphone Accessories

Almost every cell phone will require accessories to function properly or to protect against erosion. Screen protectors, phone covers, and earphones are just a few of the accessories that can be purchased online. You’ll be surprised at how much money you can make by selling smartphone accessories online. The good news is that you don’t need a lot of money to get started because accessories are inexpensive.

12. Indoor Plants

Indoor plants cost between R20.00 and R1,200.00 and have huge profit margins. This could be the most profitable online store you can open, especially if you are the one who grows the plans. There are numerous plans to consider, and where they are planted is also important. You must conduct extensive research and decide whether you want to start a small plant factory or grow plants in your backyard.

13. Shapewear

Shapewear is a trendy product with large online market potential. Many people in South Africa use these products, which are no longer limited to gym-goers. There are a variety of shapewear options for both men and women to consider; therefore, select items that are more profitable and have high sales projections.

14. Latex Gloves and Face Masks

Despite the peak of the coronavirus, we are nevertheless urged to wear face masks and latex gloves to protect ourselves. These goods will always have a market as long as politicians and citizens discuss COVID-19. There is a lot of potential in selling latex gloves and face masks online. You can work with as many distributors as you want and/or start your own online store. To sell these, use Facebook Market, OLX, Gumtree, Takealot, and Bid or Buy.

15. Personal Alarms

Another market segment with a scarcity of suppliers in South Africa is the personal alarms segment. This market segment is for those who want to sell high-tech alarm systems that can alert users to any threats or breaches in security. Personal alarms are a risk because they are not widely available in South Africa, but they are a great concept for an internet store. A big market share and a loyal client base are more likely to result from early entry.

16. Samsung Smartphones

Samsung cell phones are in high demand in South Africa because the company’s smartphones are both affordable and reliable. If you can find the smartphones at a cheaper price, then you can have a competitive edge over other sellers. You can also sell Samsung accessories through your online store. You may not require an online store if you sell your goods through distributors like Takealot or BidorBuy. However, having your own online store allows you to sell your products in the way that most suits your business strategy.

17. Jewelry and Fashion Accessories

We all want to look dapper, and jewelry is a great way to complement your favorite dress or suit. Jewelry goes with any type of outfit, which justifies its popularity. You don’t have to sell expensive jewelry like the top jewelers we’re accustomed to. Handmade and/or secondhand jewelry can be an excellent way to launch an online jewelry store. You can include trending fashion items and rotate them seasonally. This online concept has high growth potential and is almost certain to last.

18. Wall Art

Everyone wants their house to feel like a home, and wall art can help them achieve this. Wall art has the ability to create the atmosphere that one desires or wishes to have in their home or office. You must be creative when creating wall art. Allow customers to select the type of art they want, whether it’s wallpaper, drawings, or other types of wall art. It is important to prioritize size; so allow customers to select art size on adjustable items.

19. Beauty Products

The term “beauty products” refers to objects that individuals use to enhance their appearance. In recent years, consumers have sought out goods containing Macca root or Fenugreek. This market is booming, and expect some competition as a result of the high demand. Prioritize effective items and seek favorable feedback on delivery, product quality, pricing, and communication.

20. Essential Oils

The list of best products to sell online would be incomplete if we did not include essential oils. Due to the COVID-19 outbreak, spas and salons have temporarily closed, leaving individuals looking for self-care remedies. Essential oils are in high demand, and sales are increasing. There are numerous essential oils available, and you can easily white-label one from a reputable manufacturer. Because the pandemic isn’t going away soon, you can help folks get the body treatments they want.

Now that you know the best products to sell online it is important to understand that running an online business requires dedication. And as your sales increase, you will need to devote more time to it. Economic order quality must be created to order items on time and have cash on hand when needed. Equip yourself with digital marketing abilities to stay competitive in the e-commerce business.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliver your order requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on: https://bit.ly/3ks

SA must address shortcomings to unlock e-commerce boom

Read time 4min 00sec

Continued investment in e-commerce infrastructure will help accelerate growth of the industry in SA, says David Kusel, head of product at PayFast.

Kusel was speaking yesterday at the PayFast eCommerce Virtual Summit, hosted by the Insaka eCommerce Academy, and highlighted some of the ingredients needed to further grow the e-commerce industry in SA.

Like in the rest of the world, the COVID-19 crisis lit a fire under the local e-commerce space, leading online retailers to reap the benefits of this major shift in shopping trends.

A World Wide Worx study revealed SA’s e-commerce sales reached a tipping point in 2020, growing by 66% from 2018.

Last year’s Mastercard Economics Institute: 2022 Economic Outlook found South African consumers bought up to 30% more online in 2021, compared to the year before, with a significant surge in e-commerce subscriptions.

Unpacking whether SA has what it takes to match China’s e-commerce growth − which currently sees more than 50% of its retail sales taking place online − Kusel said the country must resolve the challenges around e-commerce, including infrastructure shortcomings.

“Infrastructure is the backbone for any commerce. For example, the SSS’s marketplace has grown hugely…”

“Checkers Sixty60 is another prime example where a huge brick-and-mortar retailer has embraced online and helped bring the e-commerce industry to South Africans.”

The PayFast exec told the virtual audience that online retailers need to get creative in building their businesses to meet the needs of consumers, adding that solving challenges around delivery and logistics in the informal economy is necessary for local e-commerce growth.

“We need to get creative on how we solve this,” he advised. “There’s some great new technology…and other ideas out there that are starting to resolve this. We can’t unlock more than 50-60% of our economy to e-commerce unless we can solve this.

“E-commerce is here to stay in South Africa. If we can solve some of the challenges…I think we can get a lot closer to that 50% that China’s been able to achieve.”

At the same event, Toluse Akinlabi, retail account manager at Google, shared insights into SA’s online shopping trends.

Akinlabi indicated local shoppers have settled into a new normal and there’s no going back to the way they shopped before.

“Globally, more people than ever are shopping online, with 61% more shoppers buying online in the holiday period in 2021 versus 2019. With more people shopping online, differentiation is becoming key.

“Shoppers are using more online information to enhance their in-store experience, and touchpoints that would’ve normally been seen as awareness, engagement or education channels are becoming purchase channels as well. There’s a real convergence in terms of the shopping journey that we’ve never seen before.”

Referencing the findings of Google’s Smart Consumer Report, Akinlabi said in the wake of the COVID-19 period, online remains the preferred way of shopping in SA.

More than two-thirds of shoppers shopped online in 2021, a huge jump from 2020, she noted.

“The habits formed during the initial stages of the pandemic are here to stay. In fact, 87% of shoppers believe they’ll stick with their changed purchase behaviour going forward.”

Akinlabi indicated the report shows e-commerce is “consistently” on the rise in SA, even for fast-moving consumer goods.

“We’re seeing a huge increase in people buying online in the consumer electronics space, home and garden, and fashion. Food and groceries has seen the largest jump since 2020, with five times more people doing their shopping online versus instore.”

She further stated the main reasons people choose online shopping methods is for convenience and home delivery. Another reason is that it’s easier to make a choice and find a specific product.

Akinlabi pointed out that people are buying more on their smartphones, increasing mobile shopping. This trend is particularly seen in the food and groceries, and home and garden categories.

“Mobile shopping on apps is really high and people are used to buying these new categories on their phone.

“While mobile sites are still a key purchase channel, consumer preference is increasingly shifting more towards mobile apps. We’re seeing the shift towards app-purchases a little bit more so than mobile site purchases.”

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences.

We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses. If you would like to know more details about us, please contact with us: www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks0m1M

7 tips for launching a new business in Africa

Africa is an attractive destination for entrepreneurship.

The continent is home to 54 countries consisting of over 1 billion people from diverse cultures. Starting a business here is definitely guaranteed to be a profitable move.

This article focuses on the must-know tips before launching a business in Africa. These tips are from reliable sources such as Investopedia, Brookings, Research Gate, etc.

According to Brookings, Africa has untapped business potentials, but poor infrastructure impedes investments and growth. Identifying barriers hindering growth is imperative before launching your business in Africa. Consider researching the barriers by country before choosing a business location.

The continent has a strict regulatory framework, insecurity, corruption, government policies, and limited funding issues that can hinder business growth. But with a strategic approach and an excellent understanding of the market dynamics, you can lay a successful foundation for your business.

According to Africa Feeds, many wealthy sub-Saharan African countries are top producers of copper, oil, and diamond, but the people live in deprived states. Corruption, scarcity, inflation, inequality in education, health, and income are poverty causes in many African countries. Understanding the needs of the people and your target market improves your business success chances in Africa.

So consider investing or starting a business that improves people’s well-being with adequate research on your target market. Consider researching the markets with substantial profits and growth potential. Ghana has easy port access contributing to the country’s remarkable economic growth and progress. Morocco is a major player in the renewable energy market, and Nigeria has the highest GDP in Africa.

Another essential tip before launching a business in Africa is complying with the legal requirements. According to the Companies and Intellectual Property Commission (CIPC), every new Africa-based startup must register with the commission whether a citizen of Nigeria, South Africa, Kenya, Ghana, Zambia, Egypt, Cameroon, or Mauritius. Complying with all legal requirements is essential.

The commission requires every business startup to comply with official protocols and address all legalities. Consider understanding and complying with business laws and employment regulations to avoid legal issues from African government agencies.

According to Investopedia, lack of adequate publicity and marketing or poorly executed campaigns are significant problems for every business. Most businesses fail in Africa because customers don’t hear about them or see their adverts. If you want to launch a successful business in Africa, promotion and advertisements are crucial elements, and social media is your tool.

You can create a buzz about your product, brand, or service by leveraging social media, whether on a tight budget or deep pocket. Twitter, Facebook, Instagram, TikTok, and Snapchat are social platforms to share your message with millions of African users.

According to Research Gate, a strategic alliance is a joint venture improving business strategies with a competitive advantage in a marketplace. Developing public relations and strategic partnerships are old-age strategies relevant in today’s business world. With extensive research, startup owners may not know every grey area, especially in rapidly developing African countries.

But effective relationships can help you build a successful business foundation. Alliances help you understand the dos and don’ts of launching your business geographically. Besides, you can even promote your services and brand to attract potential customers with strategic alliances and good public relations.

According to Business2Community, leveraging innovative technologies is essential for business growth worldwide. Innovative technologies improve your business’s customer management effectiveness and quality while enhancing sales. With the advent of globalization and its importance for emerging economies, innovative technologies have grown remarkably in Africa.

Leverage innovative technologies in your business to save your customers time, energy, and money. You can integrate artificial intelligence and email marketing and go digital with your products and services. For example, introduce online shopping and allow customers to buy your goods from various locations without physically visiting your store.

According to Smart Business Box, documenting your business paper works and expenses is crucial and a valuable tip for startup owners. Record keeping is an essential business practice that helps company owners manage the company accounts. You can manage the company expenses, interests, taxes, and working costs with documentation.

Consider documenting everything from your business plan draft to workflow design, especially when launching in Africa. You also get a real competitive advantage over rivals with proper documentation of your records. Besides, it helps your business secure quick finance from investors as you can provide proof of performance and how the company has evolved.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

10 Trends For Digital Marketing In 2022

Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts:

1. Trend: Email Most Important Channel.

Melissa Sargeant, CMO of Litmus, believes three trends have contributed to the prioritization of email: personalization, automation, and privacy. She anticipates tactics like dynamic and interactive email content, AMP for email, and new personalization strategies to rise in importance in 2022. “Litmus recently released a State of Email report showcasing that email has become marketing’s most important channel: 91% of survey respondents maintained email marketing is critical to the overall success of their company,” says Sargeant. “This is up 20 percentage points since 2019, and more than 40% of companies intend to increase their investment in 2022.”

2. Trend: Loyalty A Thing Of The Past. 

“Loyalty programs will become a thing of the past and evolve into membership programs,” says Jay Myers of Bold Commerce. “People crave membership and community; it’s human nature. What’s not human nature is to crave being in a loyalty program. Marketers have caught onto this and though loyalty points can offer consumers value, they’re not compelling differentiators on their own. In 2022 brands will transform loyalty programs into true membership. And unlike loyalty programs that customers are hesitant to join, these membership programs will be so compelling that customers will pay to join. Brands will embrace the membership model and add value through benefits, like exclusive access to products, free shipping and offline events.”

3. Trend: Foresight The New Priority.

Hindsight might be 20/20, but businesses will prioritize foresight in 2022,” says Rob Holland of Feedback Loop. “With increasingly direct access to consumers, brands will no longer wait until after the fact to get feedback on campaigns, products and brand names they’ve already launched to know what people think. And they’ll avoid a little controversy—and major financial setbacks—in the process. This is not to say that marketers won’t have bad ideas in 2022. That’s inevitable. But we’ll at least see more of them skip the part where they turn those bad ideas into catastrophic decisions for their brands.”

4. Trend: Discounts Losing Favor Fast. 

“Brands have been eager to move away from a reliance on using steep discounts to acquire new customers and instead identify opportunities to offer value through their products and the role they play in customers’ lives,” says Sherene Hilal of Bluecore. “Digital has expanded how and which types of value brands can offer to customers. In 2022 brands will begin replacing blanket discounts that don’t keep shoppers around for long with unique offerings based directly on what they know about shoppers (i.e., they’ll buy based on free shipping), as well as on their own unique selling points (i.e., free personalization, in-store experiences).”

5. Trend: War On Data. 

“The war on data will escalate and marketers will lose access to more data they have come to rely on,” says global marketing consultant Tim Parkin. “First-party data will become the foundation of all marketing initiatives. Many organizations, who have not prepared, will scramble to collect this data to stay competitive.”

6. Trend: Video To Be Cornerstone. 

“Video will replace static assets and become the cornerstone of all marketing campaigns,” adds Parkin. “Social media and streaming TV platforms will introduce new advertising products that emphasize video. Even the retail experience will see new innovations in using video to engage customers and drive revenue.”

7. Trend: Great Escape From Digital White Noise.

 “Instead of getting lost in the digital inbox, savvy businesses are being discovered in the mailbox,” says Jordan Stevens, a digital marketing consultant from Canada. “Initially, direct mail may be dismissed due to misconceptions about the channel. However, integrated campaigns give businesses the opportunity to reach millions of individuals on a more personal level than digital communications can provide alone. Overall, direct mail performance and engagement continue to climb. According to Canada Post, 92% of people surveyed read direct mail and 71% share it. While your audience is bombarded with digital messaging all day, direct mail breaks through in an authentic, unexpected, nostalgic and tangible way.”

8. Trend: Advertising Postcards Reach People Where They Live. 

“Direct mail is a way of communicating with your consumers directly to their homes. It allows you to target your audience according to location and demographic profile,” adds Stevens. “During the last five years, we’ve seen an increase in advertisers using postcards to reach their audience, and we expect that trend to grow. Postcards are lightweight, visually appealing and stand out in the mailbox. As digital advertising expenses increase, whether you’re a real estate agent or kitchen renovator, postcards are a simple format that maximizes ROI.”

9. Trend: Digital Storytelling Separates Amateurs From Pros. 

“There has been a large focus over the past year on digital storytelling,” says author and founder of 3 Dog Write, Lisa Apolinski. “But many companies are still struggling to get that right. Many companies are still making their stories about themselves versus how clients can find success with the help of the company’s products and services. Companies who can leverage persuasive storytelling will have their digital content create value and relatability and not just be content for content’s sake.”

10. Trend: Judgement Day For Facebook/Meta.

“We have all had times where we thought Facebook was destined for downfall,” adds Apolinski. “I would not count out Mark Zuckerberg for this new re-imagining of his brand. However, I think the overall success of Meta will be determined by whether Zuckerberg is willing to step out of running the company to allow new energy into the organization. If Zuckerberg continues to stay at the helm, the success of Meta will be diminished and not hit the same levels of success as Facebook. 2022 will be a pivot point for the company and many organizations are being more conservative with spending with Facebook as they wait to see how this new brand is received and what opportunities it brings.”

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

5 South African Women Entrepreneurs’ Success Stories

It’s not easy being a female entrepreneur, but that didn’t stop this list of great women from going above and beyond in order to reach their goals. Here are 5 South African Women Entrepreneurs’ Success Stories.

1. Maria Ramos

Maria Ramos, chief executive officer of South Africa’s Absa Group, moderates an interactive session titled “Rethinking Africa’s Growth Strategy” during day two of the 2010 World Economic Forum (WEF) annual meeting in Davos, Switzerland, on Thursday, Jan. 28, 2010. The organizing theme for this year’s meeting is “Improve the State of the World: Rethink, Redesign, Rebuild.” Photographer: Chris Ratcliffe/Bloomberg via Getty Images

Maria Ramos is a Portuguese South African businesswoman who today is the CEO of the ABSA group. She first moved to South Africa from Portugal with her parents, where she later became a citizen. After university, she primarily worked in finance and banking, taught economics, and served as an economist, which is just the beginning of this successful businesswoman story. Maria would go on to become one of the most successful businesswomen in South Africa.

She was appointed the country’s director of general finance, from which she moved to the position of CEO of Transnet in 2004. There she began to transform the country’s economy by reorganizing the debt-ridden company. As a result, she was ranked by Fortune magazine as one of the most powerful women in international business for four years in a row. It’s no wonder that Maria Ramos tops our list of female entrepreneurs in South Africa and well known South African entrepreneurs in general! As one of the most successful businesswomen in South Africa, it was essential to mention Ramos’ many impressive accomplishments. As a learned economist, innovative businesswoman, and dedicated leader, Ramos is a perfect example of a successful businesswoman in South Africa.

2. Basetsana Kumalo

Basetsana Kumalo, also known as Bassie, was part of the beauty pageant circuit since the age of 16, where she was crowned Miss Black South Africa and Miss Soweto. Four years later, she was crowned Miss South Africa. While still having the crown, she shifted her career by starting to work for the TV program Top Billing. From here, Kumalo’s impressive successful businesswomen story began to emerge. 

She became a 50% partner of Tswelopele Productions, the company which produces top billing, and executive chairperson of Tswelopele Group and Tswelopele Publishing. This partnership alone was enough to prove Basetsana Kumalo’s merit as one of the most successful South African female entrepreneurs. Her pivot into the media industry is nothing if not impressive. But that’s not all; since then, she has developed a clothing line, sits on the boards of five companies, and endorses a Revlon Hair Product. With all of these impressive achievements—and her tireless dedication to helping to improve the economy – Basetsana Kumalo is not only one of the most well-known South African entrepreneurs, she is also one of the most influential female entrepreneurs in South Africa.

3. Khanyi Dhlomo

Khanyi first started gracing magazine covers by the age of 15; she went on to be a radio newsreader at 18, television newsreader at 20, and editor of True Love at 22. After this short rise to the top and eight years at True Love, she decided to move to Paris to run a South African touring campaign, before studying at Harvard. For many, this would have been more than enough to make a successful businesswoman story, but Khanyi Dhlomo was only beginning her career as a successful businesswoman in South Africa. 

While at Harvard, she struck up a plan to publish her own magazine. After returning to South Africa, she launched Destiny, a magazine that combined business content and lifestyle. Since then she became a director of the Foschini Retail Group and CEO of Ndalo Media. Dhlomo has also launched her magazine into the digital space—leading the industry by example and continuing her impressive record of innovation as one of the most successful South African entrepreneurs. Dhlomo is now recognized globally for her efforts and achievements—serving as a wonderful example of what is possible for SA entrepreneurs if they continue to work hard and follow their dreams. 

4. Wendy Luhabe

Wendy is a South African businesswoman that has pioneered many initiatives in attempts to provide economic empowerment to women. Wendy got her first exercise in social entrepreneurship in 1995 after she founded Bridging the Gap. An impressive start to her successful businesswoman story—but it isn’t even close to being the end of Luhabe’s wonderful endeavors and achievements as a successful businesswoman in South Africa. Since then, she went on to find the Women Investment Portfolio Holdings (Wiphold) and was listed as one of the 50 Leading Women Entrepreneurs of the World.

She is now the Chair in the Women Private Equity Fund and on the board of the IMD Business School. Recently she was also appointed by the US Secretary of State to the Council on Women’s Business Leadership. Wendy Luhabe has already achieved so many incredible accomplishments as one of the top South African female entrepreneurs—primarily due to her innovation and tireless efforts. Although she has already done enough work for a lifetime to stand among the well-known South African entrepreneurs, Luhabe continues to strive towards greatness – leaving us excited to see what we’ll see next.

5. Felicia Mabuza-Suttle

Known as the South African Oprah, Felicia started by being born into an entrepreneurial family in Sophiatown. Although this factor alone would have been enough for many pursuing a successful businesswoman story, Mabuza-Suttle wasn’t satisfied with good fortune alone. She was determined to make her name as one of the successful South African female entrepreneurs by working hard and dedicating countless hours towards her dream. After studying at a University in America, she entered the television industry, working her way up to an executive position at Houston Public Television. It was during her time with the Huston Public Television that she honed her skills and took notice of practices that she would use in her later successes. Mabuza-Suttle started working on ideas that would later go on to become loved by many in South Africa when she concluded that she had spent enough time studying the industry in America. She then returned to South Africa in 1994 where she landed her on the TV show on SABC, The Felicia Show.

She went onto become the executive producer of the Africa Channel and a founding member and non-executive director Pamodzi Investment Holdings Ltd. She also owns a successful restaurant and is a bestselling author of the book Dare to Dream. With so many amazing accomplishments, Felicia Mabuza-Suttle is a fantastic example of what it means to be a successful businesswoman in South Africa. Moreover, Mabuza-Suttle has helped to redefine industry standards in South Africa—helping her to stand out even more among well-known South African entrepreneurs. 

So next time you’re struggling to get through a day of running your business, why not look through this list for some inspiration.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

How to Start an Online Clothing Store: The What, Where and How of Running an Ecommerce Fashion Store

In 2022, retail ecommerce revenues from apparel and accessories sales in the U.S. reached $180.5 billion, and by 2025, Statista projects this number to increase to $295.7 billion.

With drivers of growth such as digital channels, increased online access through mobile devices and technological innovations, it’s no wonder that the online fashion industry has skyrocketed — and if you’re an entrepreneur with an eye for fashion, there’s plenty of room to join in on the action.

For startups and large enterprises alike, ecommerce offers a huge opportunity to get your business off the ground without the overhead that can come with traditional brick-and-mortar operations. 

However, launching an online business rarely happens overnight. And especially for business owners with little or no technical expertise, going digital may seem like more work than it’s worth. 

But rest assured, you’re not alone — in this guide, we’ll walk you through everything you need to know about starting your own online clothing store and how your business can reach its fullest potential. 

Selling Clothes Online vs. Offline

Although brick-and-mortar stores still retain a strong foothold in the industry, the grip on offline stores has been weakening: online apparel sales now make up 46% of all U.S. apparel sales.

Let’s take a look at some of biggest advantages of selling online versus offline:

  1. Lower barriers to entry: Establishing a storefront can take a few days or weeks online, while getting started in a more traditional environment can take a lot longer with a much higher initial investment.
  2. Lower overhead costs: Opening a brick-and-mortar store can cost between $50,000 to $150,000, while most online clothing business models require substantially less. 
  3. Convenience for shoppers: Customers can shop at any time of day, and it’s more convenient than traveling to shop in-store. 
  4. Omnichannel marketing: Omnichannel commerce helps connect all channels, both in-store and online, to create a seamless customer experience, which could result in a 33% increase in revenue.

How to Start an Online Clothing Store

The perfect time to start selling clothes online was about 15 years ago when the market first began to grow — but the second best time is right now.

With so much potential on the horizon, taking a leap into the world of ecommerce stores now can help you capitalize on trends rather than letting an opportunity pass you by.

But before you start listing your wares for sale, you need a foundation that will steer you in the right direction from the start. These seven steps can help you prepare in the best way possible for ecommerce success.

Choose a clothing niche.

Instead of making it your mission to sell clothing for everyone across every demographic, hone in on something a little more specific that’s based on your personal interests and business goals.

When considering your options, keep these four points in mind:

  • Be unique. Ecommerce stores are a dime a dozen, and if your clothing brand is the same as every other, you’re likely to get lost in the crowd.
  • Choose a niche that you’re passionate about. Think about the kinds of clothes you buy, the items you’d love to see on the market and what types of products you’d be eager to share with friends or family.
  • Ask yourself whether you can add value and position yourself as an authority. Examine where there are holes in the current market in which you can make a difference or add value. For example, if you have experience in sustainability or social work, consider a fair trade or nonprofit clothing line. 
  • Make sure the niche has earning potential. Find a place to insert yourself — or a unique value proposition — that allows for quicker growth and the ability to earn money.

Determine your business plan.

A well-thought-out plan is a must for starting any big or small business — and a good business plan goes far beyond “sell items, make money.” Instead, it delves into the specifics of how your business will operate, including:

  • A high-level executive summary that provides an overview of what your company hopes to accomplish.
  • A company description, including product lines, customer demographics and plans to remain competitive.
  • A market analysis that looks into the data and statistics of the marketplace, including average sales, the number of other sellers and projected growth rates.
  • A competitive analysis that focuses explicitly on competitors in the same space.
  • A marketing plan covering details of online and offline sales and marketing strategies.
  • Financial projects both for the near future and from a long-term perspective.

Another big part of creating your online retail business plan involves choosing a business model. In the ecommerce clothing retail world, there are four common choices: Print-on-demand, custom cut and sew, private label clothing and dropshipping.

Print-on-demand.

A print-on-demand business prints or otherwise alters pre-existing clothing, such as t-shirts or hoodies, based on customer orders. This can be a custom process — for example, company logos — or based on a predetermined selection of designs. When a customer places an order, either you or a third-party printer will create products as ordered.

Print-on-demand is a good idea for business owners who have minimal retail experience or a limited budget to help build up profit margin.

Custom cut and sew.

Custom cut and sew, as the name implies, refers to companies that design and sell their own products. Some custom cut and sew businesses produce all clothing in-house, while others outsource to plants outside the country. 

While this business model is a great opportunity to launch a truly unique brand, keep in mind that starting this kind of online clothing store may require more funding and a deeper understanding of design principles.

Private label clothing.

As a private label clothing company, you can partner with established manufacturers to order unique products marketed under your brand. Instead of being designed in-house, products are designed, produced and branded for individual sale by a selected third party.

The investment in private label clothing can be higher, because it requires finding a reliable manufacturing partner and paying an upcharge for branding. However, this method can allow for more flexibility in batch size and sampling, letting stores evaluate products and fine-tune strategy without breaking the bank.

Dropshipping.

Dropshipping is arguably the easiest of the ecommerce business models. Dropshippers essentially act as middlemen; when a customer orders an item, the dropshipper then orders from a wholesaler for delivery directly to the customer. 

There’s little investment required to start a dropshipping business as there’s no inventory kept in stock or a need to spend money on orders in advance of customer activity.

Select your ecommerce platform.

If you want to sell online, an ecommerce platform is a must-have. Luckily, the market is full of high-performing ecommerce platforms that can support your storefront, but instead of immediately choosing the easiest or cheapest option, ask yourself the following questions:

  • How do I want to run my business? Do I need a lot of support, or will a straightforward and hands-off platform meet my needs?
  • How much technical knowledge do I have? Am I prepared to do any kind of coding to bring my site to life?
  • What kind of features do I want my platform to provide, like email marketing strategy, SEO, a custom domain name or SSL certifications?
  • What can I afford to spend on an ecommerce platform? Do I have the budget to pay for additional add-ons, themes or plugins?

Some platforms are bare-bones, providing a blank canvas, so to speak, to customize a storefront — these are often referred to as open source. With open-source solutions, the user has full control over the source code, thus allowing for complete customization, all the way from product pages to themes to check-out experiences. However, with more customization often comes more complexity, so any technical changes are best handled by certified web developers. 

The other option, SaaS (software-as-a-service), is a subscription-based solution that is built and maintained by a third-party provider so that users can essentially “rent” the software, without the added complexity of building and developing the platform. Simply by paying a monthly or yearly subscription, SaaS users have access to an array of pre-designed themes, plugins, modules, templates and add-ons that allow users to quickly and easily customize their storefront. 

Choose your domain name.

Your domain name should align with your brand name as well as your ultimate business goals and available products. Be sure to choose a domain name that’s logical, easy to remember and easy to access. Short names are always better than long ones, and confusing names with multiple repeating letters or letter sequences can leave prospective buyers lost on the web.

When choosing your domain name, keep these tips in mind:

  • Avoid hard-to-spell names. Stick with basic words or known phrases so that prospective customers can easily find your site.
  • Choose a name that is scalable. The state of your business when you start it may not be the same as what it evolves to be down the road. As such, you want a business name that can accommodate potential growth in the future.
  • Be unique. Make sure your domain name speaks to your brand identity and business without the risk of being confused with the competition. 

Choose your templates and customize your store.

Most ecommerce website builders have templates that can help you get started with customization options to meet your unique needs. Quality templates can make it easy to put together a store, offering ways to customize everything from navigation to product pages for a site that works well and speaks to your vision as a brand. 

With a BigCommerce store, merchants have access to a variety of free and paid themes and templates specifically designed for fashion brands. Plus, BigCommerce’s open template files allow you to bring custom design elements to your new store.

List your products.

Once you’ve established the framework of your site, you’re ready to list the products you have for sale. Remember that the display of products, the quality of your descriptions and even the navigation of your ecommerce page can directly influence your sales.

Product descriptions.

Product descriptions may sound mundane, but quality content can make a huge difference. On ecommerce sites, product descriptions are a primary driver for SEO, and they also play an incredibly important part in telling customers what you have to offer and why they should buy from you. 

Use colorful, high-quality language that paints a picture for customers. Since buyers can’t physically handle your merchandise, product descriptions are effectively the next best thing. 

Product display.

Product display should complement product descriptions completely, providing a way to show and tell shoppers what to expect. A single photo won’t cut it; provide images of clothing items from all angles, up close and at a distance, so that customers can make an informed decision.

Photographed clothing on models where possible, or a mannequin when not. Photos should be high quality and showcase fabrics, front, back and side details and even styling options when possible.

Navigation.

Seventy-nine percent of web users say that a poor experience on one site will lead them to search for another to meet their needs — which goes to show that site navigation is an integral part of making sales. 

When a site visitor is completely overwhelmed with menus, dropdowns and navigation options, going through the effort to find the right products can be very overwhelming. Regardless of how many different products you sell or categories you have, keep navigation simple and easy to use. 

Checkout.

The checkout process is a crucial part of making money; after all, if your shoppers don’t finish a transaction, you’re not going to make a sale. In fact, 21% of online shoppers in the United States have abandoned their shopping cart due to a long, complicated checkout process.

To make your checkout process as fast and painless as possible:

  • Make guest checkout options easy to access.
  • Accept auto-filled details when possible, like credit card info stored in Chrome.
  • Accept a variety of payment processors, including gift cards, credit cards, debit cards, PayPal and buy now, pay later options such as Affirm or Sezzle.
  • Opt for one-click checkout for a quick and easy checkout.

Site search.

When customers want access to information quickly, a search is the easiest way to do so. To minimize the frustration felt by customers who just want to know more about you or your products, make sure your search function is effective and easy to use. 

Publish and market your clothing store.

Your store is up and running, your product descriptions and photos are stellar and your page is optimized for success — but where are your customers? In an ecommerce marketplace, the best way to get them to you is through top-notch digital marketing. These three basic tools are the catalyst you need to get your shop off the ground.

Email marketing tools.

Email marketing is one of the single best ways to target customers, providing significant value (email marketing has an average ROI of $42 for every dollar spent) in a low-cost way. Emails introduce your brand to new customers and, in time, keep your fan base coming back. Offering promotions such as discounts and exclusive offers are among the best ways to get recipients to open emails.

Social media marketing. 

Social media is one of the most important strategies for launching a new business. Generally, marketing needs a launching point — you can’t send emails to a nonexistent address book, for example — but the promotional power of social media platforms can get your message to your target market to help you hit the ground running.

Sponsored and promoted posts can be very effective, particularly when special attention is paid to how these posts are used to target audiences. Around 72% of U.S. online consumers admit to finding new products and services through social media advertising, so using promo posts to grow your presence and find new buyers is a very viable strategy.

Content marketing.

Everything you put on the web, from your product descriptions to your blog, should speak to your overall mission as a business. Strong content is a foundational element of SEO, too, so the more your writing touches on the right keywords and phrases, the better.

To help our merchants better focus on tailoring their frontend experience without jeopardizing the ecommerce functionality on the backend, your BigCommerce store can easily integrate with top content management systems such as WordPress, Bloomreach and Deity.

Best Practices for a Successful Online Clothing Store

As you’re preparing to launch your online clothing store, follow these best practices to help keep your business on track.

Simplify your navigation.

If you’ve ever clicked on a dropdown on a website and found yourself confused by menus inside of menus, you’re not alone. Massive, complex menus can be downright confusing, scaring customers off before they ever have a chance to see your products. 

When in doubt, simple menus are always the best. Narrowing the focus down to the key points, even if this means artificially simplifying product categories.

Prioritize SEO.

Utilizing search engine optimization techniques can ensure potential customers find you on search engines when looking for your products. From your homepage to your product descriptions, be sure your content prioritizes the keywords and phrases that align with your products and branding.

Have engaging web design.

It may sound a bit shallow, but appearance matters a lot online, and poor site design can cost you more than you realize. To help keep customers coming back, make sure your design is engaging, responsive and attractive. Think personalized recommendations, chatbots and mobile compatibility. 

Provide popular payment options.

Credit cards have long reigned supreme in the world of online payments, but they are no longer the only option on the market. With new payment methods such as Apple Pay, PayPal and mobile wallets, just the basics won’t do. 

Another emerging payment trend is buy now, pay later, which gives customers the option to choose a financing plan and pay in installments instead of having to pay the entire cost up-front. Luckily, BigCommerce supports a wide variety of buy now, pay later (BNPL) options, such as Klarna, After Pay, Sezzle, Affirm and more.

Advertise where your audience is.

Unlike the old days of advertising, where customers from all demographics saw ads on TV or heard them on the radio, today’s marketing methods are more targeted than ever before.

When you want to make sure your advertising dollars go toward the right people, you want to advertise in the right place. Rather than throwing money into the wind, figure out where your customers are and follow them there, whether it’s InstagramFacebook or even TikTok.

Starting any kind of business can be a big gamble, but the online clothing market is a good place to be. With upward trends and numerous business models that allow for flexibility (and affordable), starting an online shop can be an easy recipe for success. When backed by the perfect online platform and a strong business plan, there’s never been a better time to bring your clothing store dreams to life.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

6 Types of Ecommerce Tools You Need for a Successful Online Business

Whether it’s an all-in-one website builder, an analytics plug-in, or shopping cart software, ecommerce tools are integral to the success of ecommerce stores worldwide. 

These tools do more than just help online stores run smoothly. They also help these businesses grow and keep pace with consumer demand—and stand out against the competition. 

What are ecommerce tools?

Ecommerce tools are pieces of software like apps, platforms, and plug-ins that help business owners manage their online stores. 

While there are many different kinds of ecommerce tools, they all share a common purpose: to streamline, organize, and automate the processes of running and growing an ecommerce store. Examples include drag-and-dropwebsite builders, inventory management software, and analytics tools, among others. 

Why are ecommerce tools important?

Building software like mobile apps and shopping carts from scratch can be time consuming and expensive. But with a robust set of ecommerce tools, it’s possible to streamline the process, manage your online store efficiently, and keep costs down. Beneficial features include:

  • Tools to build and host an online store: Ecommerce tools are literally the building blocks of any online store. Ecommerce platforms typically offer tools like website builders to help easily build an aesthetically pleasing online store, and web hosting, which enables shoppers to access and shop on the site.
  • Analytics tools: Analytics help online stores identify what’s working and what’s not. Tools like Google Analytics let you track metrics like key performance indicators (KPIs) and offer insights into profitability. SEO analytics can help you discern how to bring more traffic to your ecommerce store by increasing the ranking and visibility on search engines. 
  • Tools for day-to-day operations: If you’re running an online store, there are a lot of moving parts to keep track of. Some of the best tools an ecommerce business owner can use are those that help organize the day-to-day business operations of the store, like making sure internal business operations are taken care of alongside organizational needs. 
  • Marketing tools: Marketing campaigns help ecommerce sites establish brand identity, increase traffic, and convert leads into repeat customers. With the right marketing tools, online businesses can track a campaign’s effectiveness, automate content creation, and maintain relationships with online shoppers via email, social, and even a dedicated blog. 
  • Tools for customer service: A PwC report on customer experience found that superior customer service attracts customers who are more likely to subscribe to newsletters and make repeat purchases. Armed with customer service tools, online stores can provide care for shoppers, nurturing them along every step of their customer journey. 

6 types of ecommerce tools

There are numerous ways to create, manage, and boost your ecommerce website. Below are six types of ecommerce tools that are most commonly used by online businesses.

1. Content creation

Creating content for an ecommerce website can be a powerful way to increase visibility. It’s also fairly straightforward, thanks to ecommerce tools like: 

  • Canva: Canva is an ecommerce tool that helps teams—even those with little to no experience—create aesthetically pleasing designs. Whether designing a brand identity or just creating supportive imagery for your online store, Canva’s drag-and-drop tools make it easy to create and share well-designed assets. 
    • WordPress: Not all ecommerce websites will need a dedicated blog. But for those that do, a content management system like WordPress may be helpful. WordPress can help in developing a blogging strategy to build and nurture customer relationships, establish a brand, and generate recurring traffic. 

    2. Communication and internal organization

    Ecommerce tools can also be beneficial for the inner workings of an online business. This could mean anything from having a dedicated space to communicate with employees to a platform to streamline project management tasks. 

    • Slack: A messaging platform designed with workers in mind, Slack lets you and your employees chat with each other in real time. This can be a productivity booster for remote workers, especially because Slack enables teams to get organized, manage each other, and communicate about daily to-do’s. 
    • CodaCoda is a robust productivity tool that can help manage different aspects of your business—think marketing calendars and tracking docs. It’s both highly editable and customizable, making it a great tool for organizing projects internally. And as an added bonus, Coda offers a Shopify pack that integrates with your Shopify store. 
    • Monday.com: Monday.com is a flexible and customizable project management tool that automates workflows and centralizes work processes in one place. Online stores can utilize Monday.com to stay on top of inventory management, keep track of important metrics, and more. 

    3. Sales and logistics

    Sales and logistics are a significant part of running an online business. While some ecommerce platforms offer these tools as part of their overall services, there are also a few prominent stand-alone options. 

    • Shipwire: Shipwire is a global fulfillment platform that fulfills orders for direct-to-consumer, retail, and dropship channels. By integrating with your existing shopping cart and marketplace, Shipwire provides logistical support and enables both national and international shipping. 
    • VeeqoVeeqo provides both fulfillment and inventory management tools for ecommerce websites. Think of it as a one-stop shop for order fulfillment—with real-time inventory updates, order management, and reporting and forecasting tools to help prepare for your business’s future. 

    4. Marketing

    There are many different marketing tools, from content marketing to paid ads. Among the options: 

    • Mailchimp: Email newsletters are a powerful ecommerce tool: They provide a direct channel to customers and offer a dedicated space to share updates, promotions, and other information. An email platform like Mailchimp streamlines the marketing process by helping you build, send, and track email marketing campaigns. An added bonus: Mailchimp integrates with Shopify, meaning it syncs your Shopify data—including customer, product, and purchase data—to Mailchimp.
    • Constant Contact: Constant Contact is an all-in-one marketing tool most popular for its email marketing services. The user-friendly platform can be a good fit for new business owners because it can help online businesses build and manage email lists, track outgoing emails, and more. 
    • Buffer: Establishing a consistent social media presence is an easy way to increase your online store’s visibility. Buffer is an easy-to-use social media management platform that makes the process easy. It’s a fairly straightforward ecommerce tool that enables online stores to schedule social media content—via Facebook, Twitter, Instagram, and LinkedIn—in advance. 

    5. Analytics

    Ecommerce analytics measure user behavior, performance trends, and return on investment (ROI). With the right tool, it’s easier to make informed decisions that potentially increase sales and reduce costs. 

    • Google Analytics: With an ecommerce tool like Google Analytics, it’s possible to gather insights about returning visitors and data around real-time stats like: How many people are on the website? Where is the traffic coming from? How are visitors engaging with products?
    • OptimizelyOptimizely is a digital experiences platform that lets you experiment with comparative research known as A/B testing and deliver personalized, targeted messaging to ecommerce site visitors. In practice, this means you can gain insight into the efficacy of your experiments and use that data to uncover what content will (and what won’t) convert.

    6. Customer service

    An ecommerce tool that helps support online shoppers during their customer journey is crucial. Ideally, you’ll want a customer support platform that both helps retain repeat customers and attracts new ones. 

    • Acquire: Acquire’s platform helps online stores provide high-quality customer support, streamlining workflows and customer information for customer service agents. Think of it as a unified experience: Customer service representatives can see queries across all digital channels in one place and resolve issues more efficiently. 
    • ZendeskZendesk is a popular customer support platform and ecommerce tool that puts all of your support tickets from different channels—social media, email, and chat—in one place. With Zendesk, it’s possible to embed live chat into your Shopify-powered site, easily access relevant customer data, and troubleshoot support tickets faster. 

    Ecommerce tools are integral to the success of online stores. With the help of the right ecommerce tools, businesses have the capabilities to:

    • Design and build an ecommerce website that’s aesthetically pleasing and easy to navigate
    • Use analytics tools to measure user behavior and uncover what’s working on the ecommerce website
    • Automate workflows and keep day-to-day operations organized
    • Build marketing campaigns to establish brand identity and gain greater customer visibility
    • Offer robust customer support that encourages repeat customers

    Ultimately, ecommerce tools not only help establish online businesses—but also help them to grow.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

    If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

    If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

    6 Ideas to Get Your Small Business Started on TikTok

    In the world of social media, TikTok marketing has quickly become one of the best ways to showcase your business.

    The short video app announced in 2021 it had surpassed one billion monthly active users and was the most downloaded app of 2020.

    TikTok is known for memes, dance challenges, and viral moments, and it’s also attracted both top brands and small businesses. In fact you’d be hard pressed to find top sellers who aren’t at least experimenting on the app.

    If you’re new to TikTok, it might be intimidating to start on a whole new platform with its own quirks, filters, and trends. But fear not: we’ve enlisted the help of a small business TikTok pro to give you some ideas to get started. And if you’re already on TikTok, you might pick up some new ideas.

    Why businesses should be posting on TikTok

    We’ve already established that TikTok is popular, but does that mean it will actually help people discover your brand?

    The answer is a strong yes. Unlike other social media platforms, TikTok doesn’t just show you videos from people you already follow. The app’s home page, known as the For You page, is a never-ending stream of content that mixes in a healthy dose of videos from people you don’t follow but that the app thinks you might like. That means there’s a high likelihood of potential customers finding your videos without having to go directly to your profile.

    TikTok wants to keep people on the app for as long as possible by continuously feeding you new videos. That means if you sell makeup, for example, TikTok wants to get your content in front of the eyes of people it has already identified as beauty enthusiasts.

    TikTok can do wonders for your brand, but the trick is making content people actually want to watch, favorite, and share.

    This unique take on discoverability has allowed accounts to become overnight viral sensations and has let brands putting out content grow at an exponential rate.
    There’s even a #smallbusiness community on the app for entrepreneurs, sharing and boosting content with their own trends, sounds, and hashtags.
    With a free TikTok business account, you can put your shop’s website in your profile bio, leading customers directly to your store. You can also add a Linkpop page, which allows you to curate your online store, featured products and other types of content, using just one link. This is just one way you can attribute Tik Tok as a monetization tool.
    TikTok can do wonders for your brand, but the trick is making content people actually want to watch, favorite, and share.

    Meet your TikTok expert

    Erin Dubs is the owner of Azur Fit, a fitness clothing brand that she started in August 2018. She initially started with tank tops, but demand has expanded her collection to include leggings, bras, sweats, and swimsuits.

    Erin has amassed 126,000 followers on her TikTok account, @erinndubs, where she promotes her business and offers a glimpse behind the scenes. 

    “TikTok is not something that can be ignored,” Erin says. “It definitely gives you a step up if you do have it.”

    She said that when she has a popular TikTok, the effect is immediate.

    “When that happens, there’s consistently always 300 people on the website all day long. It’ll bring in 60,000 views over the course of just a few days,” she says.

    The first time Erin went viral on TikTok, her inventory was wiped out.

    Even TikToks with smaller views are valuable, she said, because it still drives so much traffic to her website and Instagram. Other founders have seen similar results, using TikTok for business as a way to bring awareness to their shops.

    “It’s eyes on your website, and it works really well. So sometimes I just need that reminder, like, oh yeah, make a TikTok today.”

    On TikTok, authenticity is key

    Erin stumbled on her TikTok strategy accidentally, but it’s an important lesson in authenticity. Audiences on TikTok don’t just want to be sold something, they want to be educated, inspired, or entertained by a real person.

    It actually took Erin two tries to find her sweet spot on TikTok. She originally launched @AzurFit, showing off her products and behind the scenes at photoshoots. But she realized, despite gaining some followers and views, that it wasn’t translating to sales. The people watching were not actually becoming customers.

    She abandoned the account for some time before picking the app up again, switching the account to her name. This time, she took a more personal approach, showing her personality or participating in challenges. Then one day, a commenter asked her about running her business and something clicked. She began posting TikToks about her business and giving advice. This opened her up to a whole new audience.

    Since then, she’s had multiple viral TikToks, gained followers, and seen an increase in sales.

    “It was really cool. I wasn’t talking directly about my product, I was giving business tips, and that was turning into sales,” she says.

    She realized that taking a more human approach, as opposed to simply pushing product, is what actually sold her clothes.

    She also uses @AzurFit for more product-focused TikToks. 

    6 TikTok ideas you can use for your small business

    So how do you actually be authentic on TikTok? We talked to Erin about proven formats she’s used that you can try for yourself.

    1. Behind the scenes

    Showing the inner workings of your business is one of the most popular types of videos that companies post on TikTok.

    These TikToks show the real side of running a business and give customers a look at how their orders come together.

    “I always tell people to be transparent on TikTok,” Erin says. “People want to see proof of what you’re doing, whether you’re shipping out your very first order or you’re talking about your sales on a launch day.”

    That doesn’t mean you have to get into all the nitty-gritty details, but showing how you run your business gives a human touch and satisfies curiosity. You’d be surprised what people find interesting that you may just see as part of your day.

    “You always have something to talk about, no matter what stage you’re at,” Erin says.

    Erin, for example, has posted videos showing her stockroomsetting up for a pop-up event, and showing how she receives inventory through a window in the office. These ideas not only offer transparency, but show your products are in demand.

    You can also try filming a TikTok of:

    • Organizing your products or office space
    • Celebrating milestones like your 100th sale or an anniversary
    • Preparing for a new product launch
    • Showing how you design and select products

    2. Pack an order

    Packing an order in a video is a fun way to show what happens behind the scenes while also showing the care you put into each order.

    This is your chance to show potential customers what to expect when their package arrives. It’s an especially great idea if you include things like freebies, thank-you notes, or special packaging.

    Some businesses on TikTok even have customers request to see their order package in a video, which is a special bonus for them if you have time. Just remember to never reveal a customer’s personal information, such as their full name or address.

    Erin has done this idea by shooting a timelapse of her and her staff packing many orders.

    3. Business tips and advice

    This format has been a winner for Erin and has drawn in many followers.

    There are many other small business owners and aspiring entrepreneurs on TikTok who love to hear advice, and you can provide that. While they may be drawn in by that advice, they can also become customers and help grow your following so even more people see your TikToks.

    Again, you don’t have to reveal all your secrets, but transparency lends itself to authenticity. In the process, you’ll also build your personal brand as a business leader and inspiration to others.

    Erin, for example, has shared:

    She also has fun with these TikToks. Some are longer series of tips, some are just quick videos with snappy music and tidbits of inspiration. Remember: TikTok isn’t LinkedIn. There should be an element of entertainment. 

    “I think what works best is just whatever you can do to get eyes on you, whether it’s information, tips, something educational, or something fun and different,” Erin says.

    4. Show how your products are used

    You don’t want this to be the only type of TikTok you’re posting, but you should absolutely show off your products or services.

    The best way to do this is to show your products actually being used. For Erin, that means showing herself, employees, or models wearing the clothing. That can be as simple as a quick change, or something more complex, like showing how to style her clothing.  

    What you show will depend on your product, but here are some ideas:

    • Showing a product resisting water or weather
    • Showing off the stretch of your fabric
    • How to use a skin care product
    • A timelapse of the burn time of a candle
    • Pairing jewelry with an outfit
    • Creating a makeup look
    • Sipping from a handmade mug
    • Cooking with your cookware or utensils

    People want to see and understand how your product will fit into their lives, and this format will show them.

    5.Get to know you or your employees

    TikTok is an app driven by people and personalities. TikToks of people simply talking to the camera are the bread and butter of the app, but you don’t need to have the sparkling charisma of a full-time influencer to make this format work for you.

    People love to get to know the person behind a brand to add the human element. It’s also far more engaging to see a face rather than a steady stream of products.

    This can understandably be challenging if you’re not used to being on camera, but it’ll get easier over time as you become more comfortable on the app.

    Erin is in many of her TikToks, whether she’s giving advice or modelling a product, and her employees (and office mascot!) show up as well.

    To ease in, try posting a simple “get to know me” TikTok and talk about why you started your business.

    6.Interact with customers

    TikTok’s tools lend themselves to interaction in a few ways.

    The first is duets. If this option is on, you can create a TikTok that includes someone else’s video beside it. This is a fun way to react to customers that create videos showing off their orders or reviewing your products. You can even encourage people to post these types of videos by offering discount codes.

    The other option is creating a video from a comment. If a customer asks a question or gives you a compliment, you can click Reply and film a video that includes an overlay of their comment.

    Get out there and make some TikTok magic

    By now you should have a few ideas for getting started on TikTok, or for reviving your account. Each format can be used in different ways, so even just using these six ideas you’re well on your way to posting on a regular basis.

    TikTok can be fickle and knowing what the best time to post on TikTok is important. Some videos will work, and some won’t—you just need to keep trying new ideas and experimenting. You never know when you’ll make it big. Erin says there’s always a chance something simple and unassuming will go viral.

    “It’s amazing. It’s free advertising that would otherwise be literally hundreds or thousands of dollars to get that kind of exposure. So why not take a chance?”

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

    If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

    If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

    Six Proven Ecommerce Marketing Strategies to Try in 2022

    Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide which marketing tactics you should try.

    That’s why we put together an overview of effective marketing tactics and ecommerce tools, along with ideas to help you implement each approach. The ideas themselves run the gamut from straightforward acquisition to generating more repeat purchases from the customer base you already have.

    Try to implement one of these ideas every day for the next few weeks. On the last day of your sprint, take stock and figure out which marketing efforts worked best to drive new sales.

    What is ecommerce marketing?

    Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.

    A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

    You can promote your online store by using ecommerce marketing tools for business as a whole or to drive more sales for specific products. Below is an overview of a few practical ideas to try.

    1. Invest in SEO

    Ecommerce SEO refers to the search engine optimization of an online store. The goal is to get your product pages among the top 10 results on search engines like Google, Yahoo, and Bing. This brings more organic (non-paid and free) traffic to your website. Backlinko found that the #1 organic result is 10 times more likely to receive a click compared to a page in spot #10. 

    Some ways to invest in SEO are

    1. Performing keyword research and including keywords in your page URLs, product descriptions, and blog posts
    2. Optimizing your website structure and creating a good user experience 
    3. Building backlinks from other reputable websites 

    Done well, you can show up for popular search terms related to your products. The screenshot below shows Shopify merchant Everyday Yoga ranking on page 1 in Google search for the term “women’s yoga pants,” which receives more than 49,500 searches per month. 

    SEO seems hard at first, but you don’t need to go at it alone.

    2. Run an influencer marketing campaign

    Influencer marketing is a smart way to accelerate your ecommerce business online. It helps you reach new audiences, build brand awareness, and work with creators that make sales for you. Influencers are like internet celebrities that work as ambassadors for your brand. You pay them to promote your products through free products, cash, or discounts. 

    A recent study by Mediakix revealed that 80% of marketers find influencer marketing effective. Instagram is the most popular channel, with 67% of brands using it. Other marketing channels include:

    • YouTube
    • TikTok
    • Facebook
    • Snapchat
    • Twitch

    Influencer marketing is superb for finding relevant customers. How often have you seen an Instagram post from an influencer, liked what they were wearing, and wanted to buy it? Promoting products through influencers shortens up the sales cycle. With more social commerce features on Instagram and TikTok, shoppers can buy directly from the platform. 

    3. Sell on marketplaces

    It’s no secret that marketplaces are where people shop online. The top online marketplaces sold $3.32 trillion in goods in 2021, accounting for two-thirds of global ecommerce sales

    Marketplaces like Amazon and eBay can help people discover your brand easier, reaching millions of people around the world. Some customers are die-hard marketplace shoppers and there is a higher chance they’ll buy something from you on a channel they know. However, they do come with hefty selling fees and other caveats to consider. 

    That’s why, for ecommerce brands, it’s recommended to use marketplaces to complement your branded store. You don’t need to list all your products on a marketplace, just some of the bestsellers. Create compelling listings that show off your brand and add branded packaging inserts to marketplace orders that encourage people to shop directly from your website. 

    4. Create a TikTok marketing strategy

    Using TikTok for business should be part of every ecommerce entrepreneur’s marketing plan. With over one billion monthly active users and more than 173 million first-time installs across app stores in the last quarter of 2021 alone, TikTok is just as powerful as other social media marketing platforms. 

    Businesses thrive on TikTok by publishing genuine content. Raw and authentic videos tend to get more exposure and engagement than highly edited content, like what you see on Instagram. That’s what makes TikTok unique when it comes to strengthening relationships with an audience. TikTok also has a few benefits that make it different:

    1. TikTok’s algorithm prioritizes content from creators you’ve never seen before.
    2. TikTok’s UI is designed to keep people in the app longer than Instagram or Facebook. 
    3. TikTok’s discovery engine helps videos go viral, no matter your follower count. 

    People are buying what they see from TikTok creators. According to research from Adweekover half (51%) of TikTokers make purchases from brands they see in the app. There is also a place for every niche in the TikTok space, including fitness, goth, NYC, and gay TikTok. The platform also offers livestream shopping and advertising to help promote your products. 

    5. Run PPC campaigns

    Pay-per-click (PPC) advertising is the main model of online advertising for businesses both large and small. It’s backed by data, easy to scale, and offers a good return on investment. PPC ads often target online ad space in search engines, social media platforms, or websites. These ads work well for ecommerce brands because they target ready-to-buy shoppers and can lead to higher sales than organic marketing. 

    The two most popular platforms to run PPC ads on are Facebook and Google. Google shopping ads are popular for ecommerce brands. You’ve seen these ads before. When you search for “men’s boots,” you’ll notice an ad that shows detailed information about various products related to your search. 

    Facebook ads, on the other hand, run on Facebook and Instagram. You can also target specific personas and leverage a variety of ad formats to promote your products. 

    The big benefit of PPC ads is how targeted you can get with campaigns. You can choose exactly who you’ll advertise to and the type of ad that’s shown. You can also run retargeting ads to people who’ve viewed specific landing pages or previous ads, and encourage them to shop on your site again.

    Say you’re running a shoe store and you get a new line of boots in—you can create ads for those new boots. Maybe the boots are rubber and water-resistant. You can create a group of ads that target keywords like “best rain boots.” This means your ads are showing up in front of people who are looking to buy what you’re advertising. 

    6. Upsell your products

    Most of us have heard some variation of the famous, “Would you like to super size your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering.

    For many ecommerce businesses, upselling and cross-selling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.

    For example, is one of your product models made of slightly better leather? Or does one carry a special component that’s handmade? Make sure to emphasize the difference and ask, in the right places, if the customer might want to upgrade.

    There are two main considerations when using upselling to increase sales:

    1. Make sure your upsells are related to the original product
    2. Be sensitive to the anticipated price range of your customers

    Your product has to fit the customer’s original needs, and they may not be enthusiastic about a higher price point once they have an anchor price in mind. An anchor price is often the first number a customer sees, and it’s the number against which they compare other price points. The new product must be a discernibly better fit than the original for it to be worth the additional cost.

    Anyone who’s ever purchased a computer is familiar with the screen below. Once you’ve selected a particular model, companies will usually highlight upgrades for performance (upselling) or additional accessories (cross-selling) for you to consider.

    Start marketing your ecommerce store today

    There’s no doubt that the right marketing strategy can help reach potential customers, improve average order value, and increase sales. These are all things you definitely want to improve on. By following the ecommerce marketing tips above, you can build a successful store that creates a good customer experience for shoppers and is equally fulfilling and rewarding for you to run.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

    If you would like to know more details about us, please contact with us:  www.shopshipshake.co.za

    If you are interested in cooperating with us. Please register on:https://bit.ly/3ks

    Top consumer trends in SA and what they mean for your business

    The customer of today has a number of concerns. Trust, values, and integrity issues are of the utmost significance in a world that is always evolving. But how does this affect the way they interact with your company?

    The State of the Connected Customer report by Salesforce reveals what makes 650 South African respondents tick. So, let’s examine the five trends that matter most to South African customers.

    A trust-based economy is moving to the forefront 

    It’s been a bumpy ride over the past few years. From the global pandemic to extreme weather caused by climate change, trust in the government is spiralling. But 94% of respondents in South Africa said trust becomes even more important in uncertain times. That means customers are increasingly looking to businesses to do the right thing and build great experiences based on trust.

    With only 37% of respondents agreeing they generally trust, there’s work to be done. While most people reported they ‘completely’ or ‘mostly’ trust companies to act with integrity, the trust section of the survey indicates uncertainty for customers.

    In other areas of the survey, a markedly larger proportion of customers provided a definitive yes or no response. When asked about trust, approximately 50% of customers were reluctant to commit to saying they completely trust companies.

    So, what are the five top ways you can build trust?

    1. 84% want to see greater transparency and better communication.
    2. 76% want to be treated as a person, not a number.
    3. 76% want greater assurance that you’re using their data responsibly, and 85% think this is more important than ever.
    4. 76% expect issues to be resolved quickly and proactively with great communication throughout.
    5. 72% want a consistent experience across all touchpoints.

    When it comes to building trust as an organisation, customers are more likely to engage with companies who actively demonstrate good values and prioritise health and safety.

    Building brand loyalty matters more than ever

    The world is now our oyster, thanks to digitisation. While this is great news for consumers, it also means that developing brand loyalty is more crucial than ever – and customer relationships can be influenced by unexpected factors.

    While it’s not surprising that 84% of buyers think about how you treat customers:

    • 70% want to know you treat employees well.
    • 61% are looking at how you respond to racial injustice.
    • 50% will be scrutinising your environmental practices.
    • 47% consider action on economic injustice important.
    • 41% rate you on how involved you are in the community.

    To determine how you meet these requirements, 95 percent of respondents want you to clearly articulate your beliefs, and 79 percent have abandoned a business in favour of one that better fits with their values. However, South African consumers also switch brands for better deals, higher quality, and superior customer service.

    Introducing a loyalty program is an effective model to reward existing customers and attract new ones. Customers like companies who make it simple to redeem, such as by applying rewards immediately, as well as those who provide personalised deals and enable customers to use loyalty points across numerous brands.

    As always, knowing your customer is key.

    Businesses must balance personalisation with privacy concerns

    Today, personalisation goes well beyond communications. Customers expect that you will anticipate their expectations and desires at every touchpoint.

    Digital channels continue to dominate customer engagement. They expect consistent, personalised experiences across multiple channels. In fact, 94% say customer experience is just as important as products or services – but only 63% agree that companies provide consistent, omnichannel experiences.

    While two-thirds of customers are happy to swap personal information for a more tailored experience, an overwhelming majority feel more data is collected than needed, companies aren’t transparent about how they’re using it – and 67% don’t think they benefit from sharing their data.

    To make customers feel more at ease, it’s important to communicate clearly about why you’re capturing personal data and how it will be used – remember, only 24% of consumers feel confident that companies will fully respect their privacy.

    Going back to that 76% of customers who want to be treated as a person, not a number: the appetite for personalisation is there, but only 44% feel like companies treat them as an individual.

    There’s a fine line between the promise of a better life and distrust in technology

    Artificial intelligence has been a game-changer in terms of freeing people’s time, but although 75% of respondents in South Africa are receptive to the idea, 86% believe it has the potential to be a force for both good and bad.

    Less than half of customers understand the role of artificial intelligence in business. To make them feel more at ease, respondents want:

    • Greater control over how it’s used and the opportunity to provide feedback.
    • Access to the research behind the tech.
    • Input from human rights and ethics experts.
    • Inclusion of more diverse data sets.

    Happily, customers are more willing to trust technology when it comes to order tracking and contactless payments, and 60% expect augmented or virtual reality to be used more in the future.

    Helping customers understand the role technology already plays in streamlining and automating their experience is key to reassuring them about its potential to make life better in the future.

    Customers increasingly expect a joined-up experience

    Giving customers a consistent experience across departments isn’t just a nice-to-have: 92% of respondents expect it, and it has a direct correlation to loyalty.

    However, only 14% of customers feel like companies have a consistent voice across departments, with more than half reporting it doesn’t feel like sales, service, and marketing teams share information to give the customer a seamless experience.

    Crucially, 84% of respondents revealed that a lack of consistency across touchpoints makes them lose trust in a company, and 58% lose faith when they receive irrelevant communications that don’t match their experience,

    So, how is South Africa measuring up when it comes to demonstrating consistency across touchpoints?

    • 25% of customers completely trust businesses.
    • 58% of customers somewhat trust businesses.
    • 15% of customers mostly distrust businesses.
    • 2% of customers completely distrust businesses.

    Your biggest takeaway here? Make sure you’re rewarding your customers with a great, joined-up experience in exchange for their data.

    Uniting teams on Customer 360 creates enterprise-visibility not just across departments, but on all channels and every device. This isn’t just key to giving customers a seamless experience, but provides an opportunity to have better conversations and to collect comprehensive data to use for personalisation.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

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