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How Social Commerce is Opening Huge Opportunities for Retailers

“The e-commerce sector grew to a $30 billion gross merchandise value (GMV) industry in India in the year 2020”. However, despite this, less than 10 percent of the estimated 700 million Internet users in India transact online today,” says the Bain Report. Does this make you wonder, why? First, most of these Internet users based in Tier III […]

Free Small Business Budget Templates

Running a successful small business is hard. Running a successful small business without a budget is virtually impossible. Without easy access to your financial information, many decisions are tougher than they should be. For example: How could you make an informed decision about whether it’s a good time to grow your business, purchase new inventory […]

How to Find a Manufacturer or Supplier for Your Product Idea

If you’ve been thinking about starting a business, you may have brainstormed some ideas of your own, like capitalizing on one of the many in-demand products already on the market.  However, many entrepreneurs find themselves hitting a brick wall when it comes time to actually source products. Whether you plan on manufacturing something of your own […]

What types of goods or cargo are ideal to transport by air?

Nowadays air transport, both cargo and passengers, has the aim to reduce the impact it has on the environment. Currently, aircraft models are available with new materials, hybrids and powered by other types of energy, such as solar or electric. Air cargo transport: Advantages and disadvantages Air cargo transport has many advantages over other means […]

How to Keep Your Seasonal Business Profitable All Year

How Seasonal Businesses Can Stay Profitable Year-Round If you have ever wondered how to use seasonal marketing to increase sales, you’re in the right place. In this post, we’ll offer tips on marketing seasonal products along with ideas on how to keep a seasonal business in customers’ minds year-round. But first, let’s talk about how consumer […]

How to Find and Target Your Social Media Audience

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not “everyone” (unless you’re Google). Your task in defining your social […]

Social Commerce: The Next Wave In Online Shopping

Why Is Social Commerce Scaling Now? As usual, history offers a guide. In 1997, Six Degrees, arguably the first social media company, debuted 15 years ahead of the first e-commerce company, Boston Computer Exchange. Each platform type has matured during the last 20 to 40 years while social commerce seems to have hit escape velocity only recently. […]

Black Friday Email Subject Lines for eCommerce

Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp […]

How to start an e-commerce business step by step

ECommerce has become a vital part of modern-day living. Being able to walk through countless products without leaving the comforts of your home or office, or while waiting in line or on a bus, makes eCommerce a truly convenient way to shop in a modern way. Some retailers see eCommerce as a threat to brick-and-mortar […]

Platforms to build an eCommerce website in 2021

For small businesses just getting started with selling online, we identified five essential features that every platform needed to have. Anyone had to be easily able to build a good-looking, modern store that worked on any and all devices with the tools and themes offered. There also had to be enough customization options that they […]

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